Paid Social Strategist | SEO Specialist

• Mar 2023 - Present

- Proven expertise in maximizing advertising ROI through targeted and strategic paid social campaigns- Skilled in driving customer acquisition, brand awareness, and revenue growth across multiple digital platforms- Proficient in leveraging data analytics and market insights to optimize campaign performance and achieve business objectives- Strong track record of developing and executing successful paid social strategies for diverse industries and audiences- Collaborative team player with excellent communication skills, adept at working cross-functionally and fostering strong client relationships-Thorough understanding of Google's ranking algorithms and strategies-Performs SEO technical audits using tools such as MOZ, AHREFS, and SEMRUSH-Specializes in both on-page and off-page link building-Conducts keyword research and analyzes monthly SEO data for optimization-Uses Google Analytics, Google Search Console and other systems to onboard, track, report, and analyze web analytics to optimize SEO campaign outcomes.-Develops and implements effective link building strategies-Collaborates with account managers and copy team to achieve SEO campaign goals-Manages campaigns across various platforms such as Facebook, Instagram, and LinkedIn-Aligns campaign strategies with goals and assists with data management through internal systems Show less

SEO | Paid Social Specialist

• Sep 2021 - Mar 2023

IT | Marketing Project Manager

• Apr 2020 - Aug 2021

-Practiced SEO best practices and conducted competitive market keyword research for traffic growth -Improved CRM systems and managed technology infrastructure -Developed front-end for websites using Wordpress and Wix -Hosted and maintained Wordpress CMS on cloud server -Implemented successful marketing tactics -Assisted with data transfer from external systems to ensure optimal technology operations -Contributed to discussions regarding service progress, trends, issues, and projects -Resolved technical issues related to phones, printers, and computer hardware and software -Conducted email marketing to clients, including promotions, news, and company updates through Constant Contact -Performed A/B testing on websites, email campaigns, and ad campaigns to enhance client engagement and returns -Designed flyers, website mock-ups, and email marketing campaigns using Constant Contact, Canva, and Adobe Illustrator -Managed warehouse inventory and assisted with data management -Established CRM infrastructure that saved the company $50,000 per year. Show less

Co-Founder

• Jun 2017 - May 2020

Established genuine relationships with clients, leading to repeat business -Maintained equipment operations, troubleshot malfunctions, managed inventory, and arranged for repairs as needed -Demonstrated time management, prioritization, and multitasking skills -Successfully communicated and negotiated sales with customers while ensuring quality satisfaction -Captured high-quality images for print and digital use and maintained a presentable portfolio to drive sales -Managed email marketing, social media, SEO, and paid search campaigns to increase traffic -Analyzed best SEO practices by identifying high-volume keywords, competitor keywords, and optimizing mark-up, meta, page layout, and other best practices -Implemented PR through external blogging and press submissions -Created graphics to promote sales on social media using Canva, Photoshop, and Illustrator -Assisted in rebranding efforts, including logo design, web design, and customer service improvements for clients -Edited, toned, captioned, and uploaded photos for news publications -Optimized SEO ranking through tools such as Yoast SEO and SEO Press -Monitored customer interaction through hotjar and performed A/B testing to improve UX -Delivered retouched images in a timely manner. Show less

Customer Service Representative

• Oct 2017 - Sep 2018

•Addressed customer inquiries regarding products, services, and company information. •Assisted customers through phone and chat communication. •Gently promoted upgrades for Spectrum TV. •Gathered customer feedback and made suggestions for service improvements to management. •Assessed account and service records to recognize patterns and used data to prevent future problems. •Quickly and appropriately responded to customer phone calls. •Delivered primary customer support to customers in a fast-paced setting. Show less

Concrete Foreman

• Jun 2012 - Sep 2017

-Supervise employees to ensure projects are completed within the set timeline. -Oversee the quality of concrete finishing and design work. -Read blueprints and prepared concrete for driveways, pools, and floors. -Handled tasks such as troweling, carrying heavy bags of concrete mix and cement, and preparing daily work. -Completed concrete and cement finishes, including Spray Deck, Euro-Tile, and Paver design for clients. -Constructed concrete wood forms for pouring. -Delivered customer service and provided estimates in a client-facing role. Show less