Senior Digital Media Manager

• Jul 2017 - Present

Junior Digital Marketing Manager

• Sep 2016 - Present

Deputy Digital Director

• 2018 - Apr 2022

Marketing

• Oct 2013 - Sep 2016

As part of the Marketing team for this elite Auction House, I work on creating, developing and improving a variety of advertising campaigns. • I have oversight of Bonhams’ UK Regional network of offices, Knightsbridge saleroom departments, European offices and US regional office network.. Responsibility for planning marketing schedules and coordinating advertising space in leading national publications and insuring that Bonhams usps and competitive advantages are clearly conveyed in the advertising. • Developing marketing campaigns that include have a diverse marketing mix that includes digital and print in order to capture a varied audience and gives key audience insight. • Analysing the success of campaigns using Google analytics and Key performance indicators to provide evidence of return on investment. • Helping to manage CRM program across all the departments and offices to provide data that can lead to customer retention and brand loyalty. • Clearly communicate and work with media-buying agency & also liaise regularly with designers, printers, and suppliers regarding promotional materials to ensure brand guidelines are adhered to in all areas of the marketing output. • I have planned and led several marketing campaigns from their inception to completion. These include The Scottish Sale in 2015, which have led to the Bonhams Edinburgh Office being the leading Auction House for Scottish Art. • As part of the integrated marketing campaigns I implement effective Pay Per Click, web banner advertising,Google target advertising, RTB advertising opportunities and social media advertising. • Working on events to expand the marketing outlets. Specifically working on Bonhams involvement with the CLA Game Fair, have been two projects that have enabled my organisational skills, ability to negotiate and tenacity, to achieve highly successful brand exposure at these events. Show less

Front of House and Marketing

• Aug 2013 - Sep 2013

As a representative for the Flowers Gallery at front of house in Kingsland Road the responsibilities included being the first point of contact for clients and visitors. Creating a professional, efficient and friendly environment for those visiting the gallery was essential with the ability to discuss and inform them of the upcoming exhibitions when necessary. Creating pdfs, updating contact databases and archiving for the sales teams were additional duties performed as part of this role. Helping to update the social media sites along with collecting and recording any press events or publications relating to the gallery were tasks completed as part of the marketing team. Collecting information and updating online profiles for Flowers provided a tool through which the company could increase the spectrum of people it reaches and engage with more of their target audience. Additionally, aiding the development and layout of the Bookshop through alternative marketing strategies with Universities and contacting retail outlets. Proposing a more contemporary design that would invite and encourage consumers to explore the publications on offer when visiting the gallery. Working at Private Views for both the Cork Street and Kingsland Road Galleries. This required excellent verbal communication skills and ability to liaise with high profile clients and artists. Performing administrative duties for the company to insure the smooth running of all exhibitions, sales and deliveries. Show less

Art Intern

• Jul 2012 - Aug 2012

I was aiding the Art Team who manipulated photographs, created page layouts, selected images. I was in charge of translating the images from translucent to digital format. Using the Adobe Creative Suite 5 I manipulated the photographs for the magazine to create high quality with excellent resolution photographs that could represent the interiors. Helping out on some small photo-shoots with lighting for the magazine and insuring the photo accreditation was completed correctly. Collecting images and designing proposals for the Decorex 2012 event and the World of Interiors space within this event. Show less

Editorial Intern

• Mar 2012 - Jun 2012

I aided the Editorial Team by collecting information on upcoming shows by Royal Academy's and other influential art members in the UK and abroad. I called in images and press releases from external sources. Liaising with journalists, academicians and members of the press through email, telephone and in person. My professional attitude allowed me to excel in this busy fast-paced area. Proof-reading and analysis of draft documents for the magazine. Occasionally, my responsibilities extended to liaising with the design team when working with difficult images, colours and layouts within the magazine. The hours during this role were extended during very busy periods and my flexible attitude was received with praise and compliments from other team members. I also helped to liaise with other teams such as the Communications and Advertising team to allow the RA magazine and the operations surrounding it were completed efficiently. Show less

Communications Intern

• Mar 2012 - May 2012

Helping to monitor and maintain the brand guidelines with the developing visual representation of the company. Working with the Communication Team to help launch the new RA brand and monitor the feedback and understanding of the campaign as well new aspects of the physical building with the development of the Keeper's House. Liaising with the design company and the editorial team of the RA Magazine in order to allow the smooth progression of the first stage of the 5 year strategy plan was completed. As one of the first points of contact for the RA Magazine during this period it was vital that my clear communication skills were demonstrated both verbally and in written documents. Archiving all previous press and marketing material for documentation and records. Demonstrating the correct use of the brand image and logos to other internal departments and aiding the creation of stencils to allow the brand image to be used easily by internal and external documents associated with the Royal Academy of Arts. Aiding with an internal newsletter that would allow RA staff to help improve working relationships within the company and give staff the awareness to know what is being worked on in the professional environment. Show less

Art and Graphics Intern

• Jan 2012 - Feb 2012

Using the Adobe Creative Suite 6 to design invitations and other documents for external businesses. Refreshing brands, website design and stationary documents for a range of companies within the UK. Liaising with potential clients and insuring the invoices and payments were collected. Using the Adobe Creative Suite 6 to design invitations and other documents for external businesses. Refreshing brands, website design and stationary documents for a range of companies within the UK. Liaising with potential clients and insuring the invoices and payments were collected.

Marketing Work Experience

• Nov 2011 - Nov 2011

As part of the Marketing team I was asked to communicate with a variety of other departments about the plethora of different marketing projects and strategies being completed during my experience. One specific task included on an Amsterdam book on the history of Christie's in this city for its loyal clients in this area. Creating a presentation for the front of house screens videos at St.James's.These were used to engage and inform clients visiting the establishment. Designing an unusual and exciting Christmas catalogue with unique pieces specifically located from the upcoming auctions. Performing administrative tasks with mail, database updates and recording minutes during minutes. Checking website links and newsletters. Show less

Art and Sales Intern

• Jun 2011 - Jun 2011

At this small independent publishing company I worked in a variety of roles: Creating the design and layout of some pages for the Sloan Square magazine and Mayfair Times using the Adobe Creative Suite 5. Designing and producing small shopping guides and directories to go alongside the magazines and adverts for some of the clients features within the Mayfair Times and Sloane Square publications. When supporting the sales team I contacted potential subscribers and clients in order to pursue possible sales. By being engaging and persuasive I was able to collecting contact information for potential clients. Show less

Marketing Intern

• 2011 - 2011

Working on marketing campaigns for upcoming book launches, projects combined with charitable events and digital channels. Updating the internal databases with contacts and marketing data which allowed the development of the brand and cooperate voice to progress with ease. Working on marketing channels such as social media channels such as Facebook, Twitter, Pintrest and the website. Creating copy for the website to interact and engage a variety of consumers. Working on marketing campaigns for upcoming book launches, projects combined with charitable events and digital channels. Updating the internal databases with contacts and marketing data which allowed the development of the brand and cooperate voice to progress with ease. Working on marketing channels such as social media channels such as Facebook, Twitter, Pintrest and the website. Creating copy for the website to interact and engage a variety of consumers.