Experience

Halo Investing

• United States
• Financial Services
• 100 - 200 Employee

• Senior CRM Marketing Manager

  • Feb 2023 - Present

  Chicago, Illinois, United States

• CRM Manager

  • Oct 2021 - Feb 2023

  Chicago, Illinois, United States



ActiveCampaign

• United States
• Software Development
• 500 - 600 Employee

• Segment Marketing Specialist

  • Oct 2020 - Sep 2021

  Chicago, Illinois, United States



PrimeRevenue

• United States
• Financial Services
• 100 - 200 Employee

• Email Marketing Specialist

  • Feb 2019 - Sep 2020

  Greater Atlanta Area I manage PrimeRevenue's most effective marketing conversion channel and take joy in providing new information and solutions to delight customers. Manage outbound email strategy and execution for Pardot database. Email channel has grown to be the most effective and cost efficient MQL conversion channel across marketing team, accounting for 56% of all marketing conversions. In 1 year, increased unique opens from 32,574 to 138,543 (325% increase), improved YoY click-through-rate by… Show more I manage PrimeRevenue's most effective marketing conversion channel and take joy in providing new information and solutions to delight customers. Manage outbound email strategy and execution for Pardot database. Email channel has grown to be the most effective and cost efficient MQL conversion channel across marketing team, accounting for 56% of all marketing conversions. In 1 year, increased unique opens from 32,574 to 138,543 (325% increase), improved YoY click-through-rate by 122%, and decreased opt-out rate by 78%. Create and manage customer-facing marketing alias for outbound marketing efforts. Marketing alias, "Claire," encourages human replies from prospective customers, averaging 30 interested human replies per month. This is a first for PrimeRevenue; previous outbound marketing efforts never generated interested human replies asking for more information. Provide weekly email analysis to marketing team, including A/B test insights, notable trends gleaned from email statistics and human replies, and propose next steps to simultaneously better serve prospective customers and accomplish corporate objectives. Oversee domain reputation management and authentication for all outbound emails. Improved domain reputation score by 22 points (from initial 77 score to current 99 score) in 6 months. Create PrimeRevenue holiday email campaign to existing customers and prospective database. The holiday email campaign executes two goals: convey approachable and thoughtful brand association and test for invalid addresses to remove from Pardot database. To date, holiday email campaign has increased first-time email engagement from cold leads by 28%. Show less



Mailchimp

• United States
• Internet Publishing
• 1 - 100 Employee

• Customer Support Technician

  • Jul 2016 - Sep 2018

  Greater Atlanta Area I assisted Mailchimp's customer base in their technical inquiries and application troubleshooting, including but not limited to: getting started with the application, guiding customers through new and existing tools and integrations available to help accomplish their goals, and troubleshooting and investigating unexpected technical behaviors in our application and supported third-party integrations. In addition to assisting customers with their technical questions, I also supported… Show more I assisted Mailchimp's customer base in their technical inquiries and application troubleshooting, including but not limited to: getting started with the application, guiding customers through new and existing tools and integrations available to help accomplish their goals, and troubleshooting and investigating unexpected technical behaviors in our application and supported third-party integrations. In addition to assisting customers with their technical questions, I also supported Mailchimp's billing team in handling billing inquiries and helping new accounts upgrade to available paid services. Within the office environment, I often coached new hire support trainees in the application as well as handling customer inquiries, both in their tone and troubleshooting process. I also assisted veteran support agents in learning new skills (HTML/CSS in particular) to improve their troubleshooting processes and overall customer experience. Show less



SunTrust Bank

• United States
• Financial Services

• Innovation Services Intern

  • May 2014 - Jul 2014

  Greater Atlanta Area Organize and host three week innovation contest Rise; create promotional materials and promote event to all SunTrust teammates; responsible for participants' ease of use with internal contest site, understanding of the contest and requirements, and creating a stimulating high-energy contest environment for participants; communicate and work closely with SunTrust and partner companies in organizing contest "inspiration breaks" and activities for registered participants; organize and supply… Show more Organize and host three week innovation contest Rise; create promotional materials and promote event to all SunTrust teammates; responsible for participants' ease of use with internal contest site, understanding of the contest and requirements, and creating a stimulating high-energy contest environment for participants; communicate and work closely with SunTrust and partner companies in organizing contest "inspiration breaks" and activities for registered participants; organize and supply contest finalists, celebrity judges, and event hosts for contest showcase finale. Show less



The University of Georgia

• Higher Education
• 700 & Above Employee

• Video Production/Multimedia Intern

  • Sep 2011 - Apr 2014

  Athens, Georgia Area Film sporting events, interview head sports coaches weekly, edit major and minor projects for UGA's Broadcast/Video/Photography department (Research Awards, Circle of Honor, etc), organize and responsible for UGA's video library, assist in live shoots for ESPN in association with UGA.