Experience

Curiosity Tank

• United States
• Think Tanks
• 1 - 100 Employee

• User Experience Researcher

  • Sep 2021 - Dec 2021

  As a contractor and UX researcher in-training for the San Francisco Bay Area design-research firm Curiosity Tank, I had the opportunity to conduct qualitative user research and partner with the Senior Product Designer and Director of Product at UsabilityHub while doing so. I executed the following: - Conducted stakeholder interviews - Crafted a research plan - Developed a screener survey in Typeform and distributed it - Authored a discussion guide - Using Calendly I… Show more As a contractor and UX researcher in-training for the San Francisco Bay Area design-research firm Curiosity Tank, I had the opportunity to conduct qualitative user research and partner with the Senior Product Designer and Director of Product at UsabilityHub while doing so. I executed the following: - Conducted stakeholder interviews - Crafted a research plan - Developed a screener survey in Typeform and distributed it - Authored a discussion guide - Using Calendly I scheduled & conducted eleven 45-60 minutes remote Zoom interviews with Researchers, Marketers & Designers - Created a debrief sheet - Analysing & synthesising in Dovetail - Crafted a top-line report and presentation in Google Slides, which included highlight reels made in Reduct - Presented my findings and insights to the UsabilityHub team In addition to my academic background focusing on consumer behaviour and retail management, I have enrolled in a program called Ask Like A Pro (ALAP), with the ambition to develop as a User Experience Researcher. The program is a combined professional course, internship and mentorship taught by the well renowned Michele Ronsen, focusing on the art of qualitative research methods. I first joined the program as an Observer student for the Spring 2021 Cohort and thereafter as an All-In student in the Fall 2021 Cohort. Show less



Knowledge E

• United Arab Emirates
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Manager @Zendy

  • Jan 2021 - Aug 2021

  Dubai, United Arab Emirates This position focuses on making Zendy a more user-centric product and more appealing product to our users, by taking lead and responsibility for the prioritization and delivery of functionality improvements, product features and country launches in a timely and efficient manner. It also entails being the manager for the UX/UI team overseeing its delivery and guiding its development. My main contribution in this role so far is the leadership of the UX/UI team, as well as the creation of… Show more This position focuses on making Zendy a more user-centric product and more appealing product to our users, by taking lead and responsibility for the prioritization and delivery of functionality improvements, product features and country launches in a timely and efficient manner. It also entails being the manager for the UX/UI team overseeing its delivery and guiding its development. My main contribution in this role so far is the leadership of the UX/UI team, as well as the creation of a user research strategy outlining how Zendy will leverage quantitative and qualitative research methodologies to secure a more user-centred development of the product.

• User Experience and Onboarding Manager & Interim Product Manager @Zendy

  • Oct 2020 - Jan 2021

  Dubai, United Arab Emirates In addition to the below-mentioned user experience focus, this position focused on taking the lead and responsibility for the product backlog as well as the recruitment process of a new UX/UI Designer for Zendy. My main contribution during this period besides continuously taking lead on the product's user experience was the successful onboarding of a new colleague and subsequent improvement in creating a more user-oriented product.

• User Experience and Onboarding Manager @Zendy

  • Mar 2020 - Oct 2020

  Dubai, United Arab Emirates Zendy's vision is to build a world without scholarly barriers. To succeed with this we help everyone around the globe find easy and affordable access to academic content at their fingertips. Zendy is a personal, online library of seamless access to all forms of academic literature in one place. My role focused on improving the user experience of Zendy as well as managing the onboarding of publishers and launches of new countries through close collaboration with both internal and external… Show more Zendy's vision is to build a world without scholarly barriers. To succeed with this we help everyone around the globe find easy and affordable access to academic content at their fingertips. Zendy is a personal, online library of seamless access to all forms of academic literature in one place. My role focused on improving the user experience of Zendy as well as managing the onboarding of publishers and launches of new countries through close collaboration with both internal and external stakeholders. My main contribution during this time was to create and implement an internal structure, work processes and toolbox for quantitative analytics (FullStory) to efficiently identify, understand and resolve our users' existing frustration points on the product's app and landing page.



Health at Hand healthcare

• Hospitals and Health Care
• 1 - 100 Employee

• User Experience Specialist

  • Jun 2019 - Mar 2020

  Dubai, United Arab Emirates Health at Hand, owned by Allianz Care, is the leading actor for mobile healthcare and e-doctors in the UAE. My role focused on supporting the CMO and the Product Designer in the optimisation and enhancement of Health at Hand’s internal and external user experience via its mobile application and website as well as its internal systems and presentations. This entailed daily work in Adobe Creative Cloud (specifically Photoshop, Illustrator, InDesign), wire-framing in Sketch, push-notifications in… Show more Health at Hand, owned by Allianz Care, is the leading actor for mobile healthcare and e-doctors in the UAE. My role focused on supporting the CMO and the Product Designer in the optimisation and enhancement of Health at Hand’s internal and external user experience via its mobile application and website as well as its internal systems and presentations. This entailed daily work in Adobe Creative Cloud (specifically Photoshop, Illustrator, InDesign), wire-framing in Sketch, push-notifications in MixPanel, newsletters in MailChimp and SEO with Google Adwords. Show less



Self Leaders

• Sweden
• Education Administration Programs
• 1 - 100 Employee

• Product Manager

  • Aug 2016 - May 2018

  Stockholm, Sverige My responsibilities varied but were centred around the optimization of internal processes and external customer interfaces (UI/UX design). Furthermore, it included a controller role where I, through the system Fortnox, managed supplier invoices, as well as an administrative role where I, in the system Base, focused on sales and coordination of contacts. I was further involved in public relations activities and communication with external stakeholders. Finally, I also assisted in the delivery of… Show more My responsibilities varied but were centred around the optimization of internal processes and external customer interfaces (UI/UX design). Furthermore, it included a controller role where I, through the system Fortnox, managed supplier invoices, as well as an administrative role where I, in the system Base, focused on sales and coordination of contacts. I was further involved in public relations activities and communication with external stakeholders. Finally, I also assisted in the delivery of larger projects (training courses, seminars, etc.) when necessary. SelfLeaders enable leadership and cultural development building on personal and organizational values, always based on the latest research. We believe in active learning, measurable results and integration in everyday work and life. SelfLeaders' digital tools support motivation, development and cooperation, long term. We cooperate with some of the best universities in the world and offer our tools free of charge to students and non-profits.

• User Experience Intern

  • Jun 2016 - Jul 2016

  Stockholm, Sverige I was responsible for the user experience of SelfLeaders' digital communication channels, consisting of its website and internal phone application. The purpose of this task was to optimise SelfLeaders' different customer interfaces with various methods and techniques that enhanced the user experience for SelfLeaders' customers and employees (ex. SEO, A&B Testing, Surveying and Omni-strategies).



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Member of Accenture´s Retail club through Retail Management program at SSE

  • Aug 2015 - Apr 2018

  Stockholm, Sverige The overall arrangement is that students together with companies and faculty will conduct current, real and knowledge-generating projects where the companies are the clients. As a member of Accenture´s retail club, I had the opportunity to attend a Careers planning whole-day event with consultants from Pax Ledarskap who helped us students find out our personality type and what job we are most likely to be suited for. We used the Myers-Briggs Type personality test and I found out that I… Show more The overall arrangement is that students together with companies and faculty will conduct current, real and knowledge-generating projects where the companies are the clients. As a member of Accenture´s retail club, I had the opportunity to attend a Careers planning whole-day event with consultants from Pax Ledarskap who helped us students find out our personality type and what job we are most likely to be suited for. We used the Myers-Briggs Type personality test and I found out that I am what they call an ESFJ type, which stands for Extraversion, Sensing, Thinking and Judging. The ESFJ personality type, also known as "The Caregiver" or "The Consul," is one of the 16 personality types identified by the Myers-Briggs Type Indicator (MBTI). People with an ESFJ personality type tend to be outgoing, loyal, organized, and tender-hearted. ESFJs gain energy from interacting with other people. One project has been "How traceability positively engages customers and drives value to companies", of which I was a part of the micro-perspective, ie the consumer perspective. We then summarized all perspectives into a report that we presented at Accenture´s headquarters on June 8, 2016.

• Key Account Manager, Accenture's Retail club through the Retail Management program at SSE

  • Jun 2016 - Jun 2017

  Stockholm, Sverige Together with Nike Müller-Brunotte , I was Key Account Manager (KAM) for Accenture's retail club 2016/2017. In my role as KAM, I was responsible for the communication between Accenture and the students who were members of their retail club. My assignments were operational centered and primarily based on coordinating and planning the workshops and company visits throughout the year.



SSE Sisters

• Mentor

  • Mar 2016 - Mar 2018

  Stockholm, Sverige Being a part of Head Start’s mentorship program gave me a lot on both a personal and professional level. Afterwards I felt that I wanted to give something back and therefor came to apply for a mentor position within SSE Sisters. SSE Sisters is a female network and mentorship programme where “we strengthen and inspire each other – discover our strengths and creates a forum for exchange of thought and ideas”. Through the programme I got assigned a female mentee, currently studying at a high… Show more Being a part of Head Start’s mentorship program gave me a lot on both a personal and professional level. Afterwards I felt that I wanted to give something back and therefor came to apply for a mentor position within SSE Sisters. SSE Sisters is a female network and mentorship programme where “we strengthen and inspire each other – discover our strengths and creates a forum for exchange of thought and ideas”. Through the programme I got assigned a female mentee, currently studying at a high school level, whom I have been seeing at a semi-weekly basis throughout the year. The network is founded on mutual respect, openness and loyalty – values consistent with my own. I am grateful to be part of such an important initiative and to be able to pass on my experiences to young women as they graduate high school and take the next step in their lives. Show less



Women's Career Network WCN

• Sweden
• Events Services
• 1 - 100 Employee

• Mentee

  • Jan 2017 - Jan 2018

  Stockholm, Sweden I have the amazing opportunity to be one of the mentees of Women's Career Network (WCN) Mentorship Program 2017. The mentors are some of the top professionals in their field, and my current mentor is the great Filippa Lindström, Vice Chair at Upplands Motor. We have met every fourth week together with Elin Nyberg, another mentee. The aim of the program is to provide students with the opportunity to find inspiration and guidance from professionals relevant to their future career. The mentees are… Show more I have the amazing opportunity to be one of the mentees of Women's Career Network (WCN) Mentorship Program 2017. The mentors are some of the top professionals in their field, and my current mentor is the great Filippa Lindström, Vice Chair at Upplands Motor. We have met every fourth week together with Elin Nyberg, another mentee. The aim of the program is to provide students with the opportunity to find inspiration and guidance from professionals relevant to their future career. The mentees are a selected group of ambitious young female professionals and students within Business, Law, IT and other relevant fields. They are curious and driven women who aspire to challenge themselves and achieve top positions in their future careers. Usually, the mentorship program lasts only haft a year, but since Filippa, Elin and I really hit it off we have chosen to continue the program. I am still in contact with Filippa and today I am lucky to call her my friend. Show less



G-Star RAW

• Retail
• 700 & Above Employee

• Retail and sales assistant, Global Retail (GR)

  • Nov 2014 - Sep 2017

  Stockholm, Sverige GR operates the brand G-Star's concept stores in the Nordics. GR, with the help of its employees, wants to provide quality service. GR's goal is to be remembered and they are actively working with their value words; honesty, joy, commitment and perseverance, qualities that I believe also reflects my personality. GR has taught me a lot about customer relations and sales. As a seller, I am used to support and know that the customer is always first priority. Usually we work in teams of 3-4… Show more GR operates the brand G-Star's concept stores in the Nordics. GR, with the help of its employees, wants to provide quality service. GR's goal is to be remembered and they are actively working with their value words; honesty, joy, commitment and perseverance, qualities that I believe also reflects my personality. GR has taught me a lot about customer relations and sales. As a seller, I am used to support and know that the customer is always first priority. Usually we work in teams of 3-4 people. The work includes cashier service, fashion advisement, sales and inventory management. The store managers I have worked with are particularly satisfied with my ability to work independently and effectively. They also value my social skills and ability to identify customers needs. Something which is essential in order to sell efficiently. There are often sales competitions happening with the opportunity to win various prizes Show less



Mitt Livs Val

• Student Mentor

  • May 2017 - Jun 2017

  Stockholm, Sweden Mitt Livs Val (MLV) is a mentorship program of group meeting between students and unaccompanied refugee children or newly arrived youths. MLV work towards an including society where youths have the ability to influence their own future. During the spring of 2017 I was one of the mentors to these youths, and together we worked to motivate and inspire them to continued studies after high school. Very rewarding to meet and get to know them, and share experiences with these youths who have had… Show more Mitt Livs Val (MLV) is a mentorship program of group meeting between students and unaccompanied refugee children or newly arrived youths. MLV work towards an including society where youths have the ability to influence their own future. During the spring of 2017 I was one of the mentors to these youths, and together we worked to motivate and inspire them to continued studies after high school. Very rewarding to meet and get to know them, and share experiences with these youths who have had totally different conditions growing. Even before I came in contact with MLV this subject has always been close to heart and I always want to give back and therefore I am also engaged in Kompisbyrån as a fika-friend. Their main purpose is to as an established Swede teach Swedish to a "new" Swede who wants to speak Swedish and understand the Swedish culture better. This we do during a relaxed fika. Show less



Head Start - network & mentor programme

• Project leader Head Start 2016/2017

  • May 2016 - Jun 2017

  Stockholm, Sverige I, together with Nina Haskovec, was the project leader for the fifth round of Head Start. Head Start is a nonprofit mentor program that was started in cooperation with the business network Styrelse Balans in 2012. The program is aimed for talented females at KTH, SSE and SU, who could use an extra push to find the courage and willingness to take on a leading position in the future. Besides the possibility to take part of the mentors' personal experiences, members of HeadStart get the… Show more I, together with Nina Haskovec, was the project leader for the fifth round of Head Start. Head Start is a nonprofit mentor program that was started in cooperation with the business network Styrelse Balans in 2012. The program is aimed for talented females at KTH, SSE and SU, who could use an extra push to find the courage and willingness to take on a leading position in the future. Besides the possibility to take part of the mentors' personal experiences, members of HeadStart get the opportunity to attend a number of inspiration events. This year we received a record number of nominations and over 50% of these nominees subsequently applied to become mentee in Head Start 2016/2017. The kick-off event was held at Epicenter in collaboration with SelfLeaders, of course, the central content of the evening was learning more about oneself through value based exercises. Our second get together was held at Tieto's Swedish headquarters. We had a panel debate about work-life balance and followed it up with a workshop about life balance. The third event was held in cooperation with Nordnet's (Internet Bank) chief of Sweden Eva Trouin, Feminvest's (investor network for women) project leader Anna Svahn, Finansinspektionen's (an supervisory authority that monitors the companies on the financial market in Sweden) Kristina Althoff who is the project leader of "Gilla din ekonomi" ("Like your economy") and Unga Aktiesparare's (Young Stocksavers) CEO Tove Zander. The evening headline was "Equal pay is not enough" and focused teaching the ladies attending about what they can do to improve their terms of employment, salary, pension and what consequences be aware of regarding having children in the future and how to start saving their money more efficiently. The fourth and final gathering was at the health teach focused coworking space H2 (Health Hub) where we listened to female entrepreneurs, Anna Norin COO at MedUniverse and Eva Hutmatch founder of Snabbfoting. Show less



Focus: CSR

• Participant

  • Apr 2017 - May 2017

  Stockholm, Sweden It was an absolute pleasure being a part of the CSR Program 2017, and I am so thankful that I was one of the lucky ones selected. I got to experience amazing lectures and seminars such as an inspiring breakfast lecture with Jessica Cederberg Wodmar (known from Veckans Affärers Hållbarahetspodden, also the author of Klimatkoden and Hyfsat Hållbart) about how you can make a business of sustainability. An entertaining but serious lunch lecture about the easier way to save the world with Per… Show more It was an absolute pleasure being a part of the CSR Program 2017, and I am so thankful that I was one of the lucky ones selected. I got to experience amazing lectures and seminars such as an inspiring breakfast lecture with Jessica Cederberg Wodmar (known from Veckans Affärers Hållbarahetspodden, also the author of Klimatkoden and Hyfsat Hållbart) about how you can make a business of sustainability. An entertaining but serious lunch lecture about the easier way to save the world with Per Grankvist (author of CSR i praktiken). At Norrsken House we had a workshop together with Sustainergies about being a business leader in a world in need of sustainability. We also had a workshop with Kerem Yazgan (Sustainability Director at Axel Johnson), and the topic was “Creating shared value”. There was also a panel debate about CSR in the future with among others Lin Lerpold (Executive Director at MISUM). At last, but not least, we had a workshop with Parul Sharma (Chairperson of delegation for Sweden’s implementation of 2030 Agenda & Head of CSR Compliance at the law firm Vinge) and Misum about implementing Agenda 2030. It was truly fantastic! Show less



Student Association at the Stockholm School of Economics

• Sweden
• Non-profit Organizations
• 1 - 100 Employee

• Mentee (adept)

  • Oct 2016 - May 2017

  Stockholm, Sverige I had the privilege to be one of the selected mentee´s for SASSE´s new Alumni Mentorship program (AMP) 2016/2017. The mentor is a former student of Stockholm School of Economics who has more than just started his/hers career. My mentor was Linus Lundell and he is a Senior Team Leader at LynxEye brand consultants and we met every 4-6 week. AMP aims to be an opportunity for creating connections, a forum where we can gain new perspectives and get valuable advice for both our mentor´s and each… Show more I had the privilege to be one of the selected mentee´s for SASSE´s new Alumni Mentorship program (AMP) 2016/2017. The mentor is a former student of Stockholm School of Economics who has more than just started his/hers career. My mentor was Linus Lundell and he is a Senior Team Leader at LynxEye brand consultants and we met every 4-6 week. AMP aims to be an opportunity for creating connections, a forum where we can gain new perspectives and get valuable advice for both our mentor´s and each other. The mentee is a current SSE student, such as myself. Show less



City Gross

• Sweden
• Retail
• 500 - 600 Employee

• Warehouse Operative

  • Aug 2016 - Oct 2016

  Stockholm, Sverige City Gross (www.citygross.se/mat/matkasse) is one of the three largest players in the home delivered grocery bag market and is owned by the Bergendahl group where operations are conducted in the business area Bergendahls Food. Bergendahl Group is, with a turnover of just over 10 billion SEK, Sweden´s fifth-largest retailing group. The reason I wanted to work in this area, alongside my studies, is that this is highly relevant at the moment. Employment continues to rise in the service… Show more City Gross (www.citygross.se/mat/matkasse) is one of the three largest players in the home delivered grocery bag market and is owned by the Bergendahl group where operations are conducted in the business area Bergendahls Food. Bergendahl Group is, with a turnover of just over 10 billion SEK, Sweden´s fifth-largest retailing group. The reason I wanted to work in this area, alongside my studies, is that this is highly relevant at the moment. Employment continues to rise in the service sector and the home service grocery bag delivery boom likewise while the interest from consumers exceeds expectations. This gives me the opportunity, therefore, to put the skills I learn in school to practical application. An example of this is that City Gross is at the forefront of digitization, as they use a voice picking system that minimizes picking errors. I studied this system in school, and now I get the chance to use it in real life. Show less



Bättre Bolån

• Customer Agent

  • Mar 2016 - Jul 2016

  Stockholm, Sverige



Yollibox Frozen Yoghurt

• Customer Experience Intern

  • Apr 2016 - Apr 2016

  Stockholm, Sverige



Kearney

• United States
• Business Consulting and Services
• 700 & Above Employee

• Participant in A.T Kearneys Nordic Case Competition 2016 (11-12 Mars)

  • Mar 2016 - Mar 2016

  Köpenhamn, Danmark



Jensens Bøfhus A/S

• Denmark
• Restaurants
• 100 - 200 Employee

• Restaurant Assistant and Waitress

  • Dec 2013 - Jan 2016

  Stockholm, Sverige I worked as a waitress at Jensens Bofhus, a restaurant chain existing across Northern Europe. Their main focus is the atmosphere and to serve meat-based dishes. Here I learned to combine service with a high tempo. In addition to waitressing, I was also responsible for greeting guests at the entrance. Set and clear the table and do the dishes. As a waitress, I understand the value of good service and customer satisfaction. My managers praised my ability to handle stress, were very happy… Show more I worked as a waitress at Jensens Bofhus, a restaurant chain existing across Northern Europe. Their main focus is the atmosphere and to serve meat-based dishes. Here I learned to combine service with a high tempo. In addition to waitressing, I was also responsible for greeting guests at the entrance. Set and clear the table and do the dishes. As a waitress, I understand the value of good service and customer satisfaction. My managers praised my ability to handle stress, were very happy with the fact that I was a fast learner, took initiative and that I am very organized. The feedback I received from my guests was that I was a very genuine person, very energetic and that it was a pleasure to be served by me. Show less



Head Start - network and mentor programme

• Mentee (adept)

  • 2015 - 2016

  Stockholm, Sverige



Student Association at the Stockholm School of Economics

• Sweden
• Non-profit Organizations
• 1 - 100 Employee

• Retail and Sales Manager

  • Jan 2015 - Jan 2015

  Norrtälje