Experience

Extra Retail Group

• Israel
• Retail
• 1 - 100 Employee

• VP of innovation, Design and Visual Merchendising

  • 2021 - Present

  Vice President of Innovation, VM, and the founding ofTutto Arte Studio Founded and managed the Disney Home brand.Expert enologist in finding business opportunities through analysis of the local market and strategizingfor brand development. Successful application of the business plan andmeeting set goals. Negotiation with Global companies for franchise rights. Analyzed local and Global markets Increasing company’s revenue by 20%.

• Visual Merchandise & Product Design Manager

  • 2017 - 2021



Vardinon

• Israel
• Business Consulting and Services
• 1 - 100 Employee

• VM Director, Product Design Studio Manager

  • 2009 - 2017

  Developed product positioning strategies.Managed the positioning of all visual merchandising of all categories in stores and POS across the country. Responsible for the creation of Pop-Up stores to promote sales and brand awareness.Planogram development.Exhibitions planning & managing to promote the company brands and participated in international exhibitions and conferences.

• Studio Manager - Product Design, Board Member

  • 2007 - 2009


Valans Bridal Studio
• Owner and Co Founder

  • 2002 - 2007