Experience

The cGP Lab

• New Zealand
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Manager

  • Sep 2022 - Present



Artemis - Traditional Plant Medicine

• New Zealand
• Wellness and Fitness Services
• 1 - 100 Employee

• Acting Head of Marketing

  • Jul 2021 - May 2022

  Management of the marketing function including P&L, appointment of of all agency partners and suppliers, brand refresh project from scoping to execution, and the creation of social and digital strategy. Managed one full-time staff member. Oversaw NPD and the stage:gate process, as well as driving export market development projects. Management of the marketing function including P&L, appointment of of all agency partners and suppliers, brand refresh project from scoping to execution, and the creation of social and digital strategy. Managed one full-time staff member. Oversaw NPD and the stage:gate process, as well as driving export market development projects.



New Zealand Regeneration Investment Group Ltd

• Marketing Lead

  • Nov 2020 - May 2022

  NZRIG is a company that has a transformational vision for New Zealand - to realise the potential of plant-based businesses throughout this country by investing in talent, resource and providing world-class governance. NZRIG is a company that has a transformational vision for New Zealand - to realise the potential of plant-based businesses throughout this country by investing in talent, resource and providing world-class governance.



Rockit Global Limited

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Acting General Manager - Global Marketing

  • Feb 2020 - Aug 2020

  Revenue of >USD50M, RGL holds exclusive global rights to apple variety PremA96. Managing team of two, budget of NZD5M. Export marketing strategy development (focus on Chinese market) and execution for 27 markets. Total management of the marketing function including brand, P&L, go-to-market PR, digital and comms. Revenue of >USD50M, RGL holds exclusive global rights to apple variety PremA96. Managing team of two, budget of NZD5M. Export marketing strategy development (focus on Chinese market) and execution for 27 markets. Total management of the marketing function including brand, P&L, go-to-market PR, digital and comms.