Experience

Healthline Media

• United States
• Media Production
• 200 - 300 Employee

• Sr. Influencer Marketing Manager

  • Oct 2022 - Present

• Sr. Performance Marketing Manager

  • Aug 2022 - Oct 2022

• Digital Performance Marketing Manager

  • Mar 2020 - Aug 2022

• Assistant Marketing Manager - SEM

  • Nov 2018 - Mar 2020



IronPlanet

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Digital Marketing Specialist

  • Dec 2017 - Oct 2018

  - Working closely with Senior UX/UI to develop landing pages and optimize user experience- Worked with Product Management team to initiate new product ideas to improve website performance- Utilized Google Analytics to identify & execute SEO opportunities, which lead to an increase of page rankings- Managed all website content and digital assets for sister site, GovPlanet.com- Executed multi-merchandising plans to support marketing campaigns and drive revenue- Optimized digital merchandising real estate through ongoing analysis and A/B testing Show less

• Marketing Coordinator

  • Aug 2015 - Dec 2017

  • Coordinated with internal cross-functional teams (Product, Design & Inside Sales) to complete project tasks within strict deadlines• Managed social channels (Facebook, Twitter & LinkedIn) to impact website visibility and drive content marketing success• Monitored online presence of company’s brand and engaged with audience, strengthening customer relationships• Utilized social media analytic tools (HubSpot) to track engagement & use data to draw conclusions on effectiveness of campaigns • Collaborated with Product Marketing team to promote campaigns and assets across company’s digital platforms, including websites, social sites & community sites• Conducted A/B testing in order to increase digital ad efficiency and increase CTRs• Negotiated yearly contracts with print and digital advertising sponsors, saving spend to marketing department• Responsible for interaction with stakeholders, gathering requirements and on-time project delivery• Managed marketing automation tool, which enabled sales force to create customized marketing collateral that is compliant with our branding and messaging guidelines Show less



Self Employed

• San Jose, CA

• Freelance Marketing Consultant

  • May 2015 - Aug 2015

  Freelance marketing specialist, specializing in online marketing & social media Freelance marketing specialist, specializing in online marketing & social media



CSR Real Estate Services

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Support

  • Nov 2013 - Apr 2015

  • Analyzed/researched current market trends to determine competitive market strategies • Created & delivered PowerPoint presentations to upper management on market data • Collaborated with Commercial & Insurance department to strategize traditional and online marketing ads• Developed and implemented editorial content calendar for the company blog • Designed & oversaw development of company website that provided educational & engaging content • Actively managed strategy & execution of all social media ad campaigns (Facebook, & Twitter), leading to an increase of followers by 250% & 80% increase in engagement • Managed budget planning for online & print advertising spend • Collaborated with production team to ensure web updates were executed properly • Drove all email marketing campaigns, including newsletters, press releases, & key announcements• Spearheaded a weekly onboarding marketing training for new real estate agents that include social media strategies, direct mailer campaigns, and email marketing • Created marketing designs using Photoshop and Publisher for direct mailers and print advertisements Show less

• Front End Administrator

  • May 2013 - Nov 2013

  • Reported daily to vice president of operations with day-to-day sales activity • Responsible for managing the schedules for multiple agents per day & facilitated meetings via Google Calendar • Planned, coordinated, and executed corporate events, private meetings, and conferences • Provided office support for 80+ agents in house • Responsible for all new hire procedures that included office policies, MLS transfers, marketing materials, and broker transfers • Handled incoming calls and emails answering all real estate inquiries and transactions• Created and implemented new processes for day-to-day activities Show less



Boys 2 Men Girls 2 Women Organization

• Fresno, California Area

• Volunteer

  • Mar 2012 - Aug 2012

  Volunteered in the Public Relations department. Assisted head PR professional by outreaching to various local organizations, and helped coordinate future events which included managing dates, reserving venues and marketing the events to various social media outlets. Helped write up and draft press releases as well as pitched stories/ideas to local Fresno journalists. Volunteered in the Public Relations department. Assisted head PR professional by outreaching to various local organizations, and helped coordinate future events which included managing dates, reserving venues and marketing the events to various social media outlets. Helped write up and draft press releases as well as pitched stories/ideas to local Fresno journalists.