Experience

The Lady Musgrave Trust

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2022 - Present

  The Lady Musgrave Trust is Queensland’s longest standing charity and for the last 137 we’ve supported young women and their children who are homeless through the provision of accommodation and access to support and resources, so a safe and stable home is possible. We do this tangibly through the provision of more than 8,000 nights of safe accommodation to Queensland women who are at risk (we have a small portfolio of properties); via the distribution of more than 20,000 Handy Guides across the State; and through partnerships with organisations and individuals who share our mission.



Inspiro Communications

• United Kingdom
• Graphic Design

• Director

  • Aug 2016 - Present

  Working closely with a small group of my favourite clients, I'm helping achieve 'get-out-of-town' business and communication objectives. My current focus client is an an internationally groundbreaking community development initiative that will eradicate inter-generational poverty and disadvantage, called Logan Together. I'm leading the development of a whole-of-population parenting engagement program that will lead to better child development outcomes by merging unlikely disciplines (the Arts and Human Services), applying radical new thinking (plasticity, neuroscience) and classic aspects of humanity (joy, connection, confidence).I'm also proud of the role I played in leading and delivering inaugural ChangeFest event - bringing more than 550 national change makers together for an explosive, deeply moving and progressive experience. The resulting ChangeFest Statement lays the foundation for a national framework of community led, collective impact, place based social outcomes.



Lady Bowen Trust

• Philanthropic Fundraising Services

• Chair of the Board

  • May 2016 - Mar 2022

  The Lady Bowen Trust provides practical, personal and often profound assistance to Queenslanders who are experiencing, or are at risk of, homelessness through the distribution of micro grants.Many of the items these grants are used for aren’t covered by other funding sources, are small in material value, but make an enormous impact on both the daily experience and future prospects of Queenslanders experiencing housing instability.The Board of Advice works to promote the Trust, asses funding priorities and make recommendations to the Public Trustee of Queensland on the application of income.



Cole Lawson Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Group Account Director

  • May 2015 - Aug 2016

  Cole Lawson is a marketing communications consultancy specialising in communication strategy, media relations and training, and reputation and crisis management. Awarded 'Queensland's PR Consultancy of the Year 2013' by the Public Relations Institute of Australia, our experienced staff have delivered exceptional results for clients in sectors including energy, aviation, construction, health and aged care, corporate, nonprofit, and government. Cole Lawson is a marketing communications consultancy specialising in communication strategy, media relations and training, and reputation and crisis management. Awarded 'Queensland's PR Consultancy of the Year 2013' by the Public Relations Institute of Australia, our experienced staff have delivered exceptional results for clients in sectors including energy, aviation, construction, health and aged care, corporate, nonprofit, and government.



Urban Development Institute of Australia

• Australia
• Real Estate
• 1 - 100 Employee

• Director of Brand

  • Oct 2012 - May 2015

  The Urban Development Institute of Australia (UDIA) is a national not-for-profit organisation representing the property development industry. The Urban Development Institute of Australia (UDIA) is a national not-for-profit organisation representing the property development industry.



BHP Billiton and Brisbane City Council

• Communication Consultant

  • Oct 2010 - Oct 2012

  Provided consultancy services to both BHP Billiton and Brisbane City Council on major implementation and infrastructure projects. Provided consultancy services to both BHP Billiton and Brisbane City Council on major implementation and infrastructure projects.



Red Public Relations

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Director, Marketing and Communication

  • Jan 2010 - Oct 2010

  Managed a team of 10 across offices in Brisbane and Sydney in one of Australia’s leading lifestyle agencies, with high profile consumer clients. Oversaw the development of client strategies and the development and operational implementation of marketing communication campaigns, with a focus on editorial, social media engagement and online initiatives. Clients included Snap Fitness, Lorna Jane, Westfield, Naisoso Island (Fiji), Domino’s. Led HR, staff development and marketing initiatives for the agency.Established HR, performance management and supplier processes.



Mining Industry Skills Centre

• Manager Marketing and Communication

  • Jan 2009 - Dec 2009

  Managed a team of 5 to deliver effective branding, marketing and communication strategies including national and industry media relations campaigns. Awarded 5 industry awards as a result of high quality work and results. Managed a team of 5 to deliver effective branding, marketing and communication strategies including national and industry media relations campaigns. Awarded 5 industry awards as a result of high quality work and results.



The One-Armed Cookbook - 100% for charity

• Co-author/publisher

  • Jan 2007 - Jun 2007

  With two of my 'besties', and a 6 month old bub (the inspiration), we managed all aspects of publishing a commercial quality cookbook that was sold nation-wide, including collation of material, sales distribution, sponsorship. Over $100 000 was raised for premature babies (care of the Royal Brisbane & Women’s Hospital Research Foundation).Celebrity endorsed (Gordan Ramsey), parent supported, this was a great experience! With two of my 'besties', and a 6 month old bub (the inspiration), we managed all aspects of publishing a commercial quality cookbook that was sold nation-wide, including collation of material, sales distribution, sponsorship. Over $100 000 was raised for premature babies (care of the Royal Brisbane & Women’s Hospital Research Foundation).Celebrity endorsed (Gordan Ramsey), parent supported, this was a great experience!



Online bikini company

• Founder and Director

  • Feb 2002 - Feb 2006

  All strategic and operational responsibilities for a start-up fashion internet business, which when sold, was selling bikinis into more than 35 countries around the world. Business planning, financing, product development, production, marketing, sales and customer service.Highlights: In 2003 won QLD Micro Business Award, three PRIA Awards and was a Finalist in the Australia Fashion Awards (please see achievements for details).Shared responsibility of all strategic and operational duties including public relations, marketing, sponsorship, business partnerships, product development, dispatch, customer service, finance and business planning.Conducted successful public relations campaign in June 2003 for a budget under $500 which resulted in International (Who Weekly) National (The Australian, Good Morning Australia, Seven Sunrise), State (The Courier Mail, Melbourne Radio 3AK) and local coverage (Brisbane Extra, Bris31, Quests)



RedChilli Marketing

• Founder aDirector

  • 2003 - 2006

  As Co Founder and Director I was responsible for all aspects of establishing and running a marketing consultancy with over 9 employees and a client list that read like a ‘who’s who’ of Brisbane. We developed a strategic alliance with McCann Erickson Advertising and were co-located with them. The business turned over A$1m in its second year of operation. As Co Founder and Director I was responsible for all aspects of establishing and running a marketing consultancy with over 9 employees and a client list that read like a ‘who’s who’ of Brisbane. We developed a strategic alliance with McCann Erickson Advertising and were co-located with them. The business turned over A$1m in its second year of operation.



ourbrisbane.com

• Travel Arrangements
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jan 2001 - Feb 2002

  Helped establish the ourbrisbane.com portal business (key member of the Senior Management Team).Established Marketing and Communications unit in an internet start up environment. Activities included recruitment, training and performance management.Developed brand suitable for online and offline use (including look and feel of portal, personality and tone of portal and all associated collateral). Brand well accepted in focus groups and customer feedback very positive. Developed high-level marketing strategy. This involved managing workshops, drafting strategy documents and presenting to senior management teams to gain approval.Oversaw the implementation of a number of marketing plans. Success illustrated by traffic numbers exceeding forecast.Managed advertising agency, public relations agency, oversaw campaign development and execution.