Senior Product Marketing Manager

• Dec 2021 - Present

In my role at Deel, I have the unique opportunity to blend Product Marketing and Sales enablement, enabling me to collaborate closely with various teams across the company, including Sales, Product, Brand, Customer Success, and Rev Ops. Since 2023, I have been leading a dedicated Product Marketing team, providing valuable guidance and support to my two direct reports, ensuring their success and fostering a collaborative working environment. Key highlights: * Pioneered and developed a comprehensive suite of sales enablement materials, including decks, guides, calculators, one-pagers, and more, actively used by over 400 sales representatives on a daily basis, resulting in a notable 10%+ year-over-year increase in adoption. * Played a pivotal role in the successful launches of Deel's major products, including Deel Global Payroll and Deel HR. Led the creation of impactful landing pages, collaborated on defining value propositions and messaging, crafted all sales enablement resources, and worked closely with Product Managers, Product Owners, Localization, and Sales teams to ensure the effective and successful introduction of these products. * Drove competitive intelligence initiatives to empower the Product, Rev Ops, and Sales teams with insightful analysis. * Developed, launched, and effectively managed a library of 100+ highly downloaded Global Hiring Guides. * Led the production of over 40 written and video case studies showcased on the website, doubling their views from 2022 to 2023. Notably, led the creation of the highly successful Revolut case study, which became the top-performing video at Deel. * Successfully created new website pages and enhanced existing ones, employing compelling content strategies to drive increased user engagement. Examples include Global Payroll, Deel HR, Deel's Global Hiring Guides, and industry-specific pages. Show less

Senior Brand Marketing Manager

• May 2020 - Dec 2021

- Responsible for the development of the whole marketing and content strategy across channels and platforms of Nayla Norryh personal brand. - Leader of two online program launches for +10 different countries, generating 2x revenue vs previous year and 3x EPL (Earnings Per Lead). Launched Onda CEO podcast which appeared in the TOP 10 of Apple Podcasts for 3 months and has already been downloaded +100K times. Developed and executed the rebranding strategy which resulted in target markets (Spain and US) leads growth (+35pp). Show less

Senior Brand Manager "Gillette"

• Jun 2019 - May 2020

- Responsible for brand and business management of Gillette Argentina (~95MM USD Annual Revenue) managing a multidisciplinary team of +8 people.- Work regularly across functions to identify consumer, shopper, and customer insights and execute marketing tactics to enable profitable growth. - Key achievement: Developed and executed Gillette’s first Value Reframing campaign for Argentina “Ojalá todo se mantuviera como una Gillette”, expanded to the rest of Latin America.

Senior Brand Manager "Oral-B"

• May 2018 - Jul 2019

- Leader for brand and business management of Oral-B Argentina (~25MM USD Annual Revenue) managing a multidisciplinary team of +6 people.- Executed business model re-design, including E2E launch of Super Premium tier. - Key achievement: Developed a new marketing model synergizing E-Commerce, Digital and PR. Plan delivered +400% Engagement Rate, 25% costs reduction and +200% viewability. Reached historic record share across channels: +1.5% vs YA, growing Volume +7% vs Total market and NOS +8% vs target. Show less

Brand Manager “Brand Operations”

• Nov 2016 - Apr 2018

- Leader for all multi-brand trial Chassis and multi-brand Shopper marketing plans across channels. Developed programs to help drive new users, traffic and increase conversion rate.- Collaboration with cross-functional channel teams to accomplish especific channel objectives. Continuous contact with external agencies to develop new capabilities to bring more users to P&G Brands.- Key achievement: Developed a new a new strategic model for “P&G Brand” which delivered +5% sell out growth across P&G categories. Executed first CSR Always School Program obtaining a best in class Conversion Rate (+35% vs target). Leader for Gillette World Cup 2018 commercial innovation reaching +1% Top of Mind brain awareness growth, with -60% Marketing Budget cut. Show less

Intern “Brand Operations Trial”

• Feb 2016 - Nov 2016

Finance trainer

• Aug 2015 - Mar 2016

Trainer of “Valor a tu futuro” program, coaching teenagers about Finance and Economics in +20 schools around Argentina. Trainer of “Valor a tu futuro” program, coaching teenagers about Finance and Economics in +20 schools around Argentina.

Purchase Intern

• Aug 2015 - Jan 2016

Finance Intern

• Jul 2014 - May 2015