Experience

Pure Illusion Agency - Digital Marketing Agency

• Trafic Manager

  • Feb 2022 - Present

  Annecy, Auvergne-Rhône-Alpes, France - Client portfolio management: Being the main contact for my client portfolio, Giving digital marketing strategy advice, Création of performance reports with Looker studio and Google Analytics, Drawing up quotes - SEA & SMA: Creation of LeadGen & eCommerce advertising strategies, Implementation and management of Google ads campaigns (Search, Display, Video) and Social ads campaigns (Facebook, Instagram, LinkedIn), Setup tracking (Google Tag Manager, Google Analytics 4), Budget… Show more - Client portfolio management: Being the main contact for my client portfolio, Giving digital marketing strategy advice, Création of performance reports with Looker studio and Google Analytics, Drawing up quotes - SEA & SMA: Creation of LeadGen & eCommerce advertising strategies, Implementation and management of Google ads campaigns (Search, Display, Video) and Social ads campaigns (Facebook, Instagram, LinkedIn), Setup tracking (Google Tag Manager, Google Analytics 4), Budget management, AB Testing, Transparency and regular communication with Google ads' and Social ads' expert teams - Training courses : Organisation and hosting of training days for our clients, Qualiopi certified training sessions, Participation to Qualiopi audits, Managing the Qualiopi process during training sessions, Continual improvement. Show less



Devola

• United Kingdom
• Computers and Electronics Manufacturing

• Digital Marketing Manager

  • Feb 2021 - Jun 2022

  Chambéry, Auvergne-Rhône-Alpes, France - Lead generation: Manage the creation of advertising campaigns (Facebook, Google Search, YouTube, Taboola...), Manage profitability and the annual budget of €2 million, Creation and implementation of the digital marketing strategy, Organization of live webinars (up to 20,000 registrants), Email automation, Creation of optimized registration forms, Creation of user-friendly landing pages - Market analysis: Identifying insights, Data Interpretation and analysis, Benchmark, A/B testing… Show more - Lead generation: Manage the creation of advertising campaigns (Facebook, Google Search, YouTube, Taboola...), Manage profitability and the annual budget of €2 million, Creation and implementation of the digital marketing strategy, Organization of live webinars (up to 20,000 registrants), Email automation, Creation of optimized registration forms, Creation of user-friendly landing pages - Market analysis: Identifying insights, Data Interpretation and analysis, Benchmark, A/B testing, Cross- functional collaboration, Improvement of user-experience, Monthly calls with the Facebook team in Paris, Creation of performance reports. - Management: Team management (3 employees), Training, Productivity management, Leading weekly 1-1 meetings, Implementation of processes.

• Digital Project Manager, FRANCE

  • Sep 2020 - Feb 2021

  Chambéry, Auvergne-Rhône-Alpes, France

• Junior Digital Project Manager, FRANCE

  • Mar 2020 - Sep 2020

  Aix-les-Bains, Auvergne-Rhone-Alpes, France Creation of advertising campaigns on Google Ads, Facebook, Instagram, YouTube Definition of the action plan Creation of ads Analysis of purchase intents Lead generation strategy Building target audiences KPIs analysis Campaign optimization Creation of Landing pages and Thank you pages Building online forms Organization of live webinars Implement the marketing follow-up strategy Marketing automation Creation of automated bots on Messenger Photomontage



Tsquared Insights

• Switzerland
• Market Research
• 1 - 100 Employee

• Marketing Specialist, GENEVA

  • Jun 2019 - Jan 2020

  Geneva Area, Switzerland - STRATEGY: Build Marketing plan for 2020 from scratch, Implementation of the projects, Development of a B2B prospecting strategy - CRM: Creation of the CRM strategy for 2020, Management & segmentation of the client database, Email automation, Support Marketing activities - WEBINAR: Organization of live webinars, Creation of presentations, Selection of webinar platforms, Benchmark, Landing page creation, Video case study development, Implementation of online surveys - SPECIAL EVENTS:… Show more - STRATEGY: Build Marketing plan for 2020 from scratch, Implementation of the projects, Development of a B2B prospecting strategy - CRM: Creation of the CRM strategy for 2020, Management & segmentation of the client database, Email automation, Support Marketing activities - WEBINAR: Organization of live webinars, Creation of presentations, Selection of webinar platforms, Benchmark, Landing page creation, Video case study development, Implementation of online surveys - SPECIAL EVENTS: Search for international B2B events, Preparation of Tsquared's participation to B2B events, Selection of best networking opportunities, Budget management, Tsquared B2B event organization - SOCIAL MEDIA: Creation of the editorial planning, Definition of a social media strategy, Creation of a corporate video, Social media posts - DESIGN: Creation of website landing pages, Photomontage, Video editing, Blog article writing, Presentation design Show less



sparks & honey

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Cultural Analyst - Scouts Manager, NEW YORK

  • Jun 2018 - Sep 2018

  Greater New York City Area - Management of the Global "Scout" Network, - Project Management: Development of a Management and Communication strategy to improve user experience, - Engage the community of "Scouts", - Leveraging the competitive advantage of the network in the brand strategy, - Increased the network by 22%, - Analysis of emerging trends worldwide, - Weekly Newsletter, - Participation to the live Daily Culture Briefing, - Market studies, - Strategic Planning



In&motion

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Community Manager, FRANCE

  • Apr 2017 - Sep 2017

  Annecy, Rhône-Alpes, France - Social Media Management (Facebook, Instagram), with a management of several social communities, - Development of a Communication and SEO strategy, - Improvement of the engagement rate of the community, - Increased the Facebook community by 18%, - Implementation of a European tour, - Looking after VIPs and influencers, - Logistics management, - Participation to a Business meeting day with World Cup Alpine Ski Men Athletes, - Interviewing influencers, -… Show more - Social Media Management (Facebook, Instagram), with a management of several social communities, - Development of a Communication and SEO strategy, - Improvement of the engagement rate of the community, - Increased the Facebook community by 18%, - Implementation of a European tour, - Looking after VIPs and influencers, - Logistics management, - Participation to a Business meeting day with World Cup Alpine Ski Men Athletes, - Interviewing influencers, - Development of the new products, - Photography, Video editing... Show less



Mobalpa

• France
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Communication Assistant, FRANCE

  • Sep 2016 - Mar 2017

  Thônes, Rhône-Alpes, France - Project Management: Organization of a seminar event for French & Belgian journalists, - Budget and logistics Management, - Invoice payment follow-up, - Implementation of Communication campaigns in France, Belgium, Norway and the UK, - Briefing and monitoring of creation agencies, - Global management and monitoring of the printing process, - Participating in the organization of the Mobalpa Congress, - Redaction of Press releases, - Website zoning for the new… Show more - Project Management: Organization of a seminar event for French & Belgian journalists, - Budget and logistics Management, - Invoice payment follow-up, - Implementation of Communication campaigns in France, Belgium, Norway and the UK, - Briefing and monitoring of creation agencies, - Global management and monitoring of the printing process, - Participating in the organization of the Mobalpa Congress, - Redaction of Press releases, - Website zoning for the new catalogue... Show less



FOURNIER HABITAT (Perene - Mobalpa - Socoo'c)

• Operational Marketing Assistant, FRANCE

  • May 2016 - Jul 2016

  Metz-Tessy - Project Management: Creation of the magazine UP, in collaboration with external partners, - Writing articles, - Management of the Newsletters, - Participation to the creation of the Perene Academy training concept, - Participation in the selection process of external partners for special events implementation, - Creation of a communication calendar for commercial events, - Creation of presentation documents for internal and external use...



Happythreads

• Ireland
• Retail
• 1 - 100 Employee

• Digital Marketing Assistant, IRELAND

  • May 2015 - Aug 2015

  Dublin, Irlande - Market studies: Ireland, UK, France, - Improvement of the website's SEO with Google Analytics, - Improvement of the User Experience, - A/B testing, - Creation and implementation of a Digital conversion strategy, - Participation in Google Conferences, - E-learning: Inbound Marketing course, Hubspot Academy, - Management of eBay sales, - Welcoming and looking after customers...



GNC COMMUNICATION

• France
• Book and Periodical Publishing

• Press Officer, FRANCE

  • Jun 2014 - Aug 2014

  Chambéry Area, France - Creation of a database, - Search for media partners (local, national and international media), - Classification, - Telemarketing (email and phone), - Negotiation, - Writing press release...