Victoria Murden
Chief Marketing Officer at Herdify- Claim this Profile
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Topline Score
Bio
Joel Brandon-Bravo
I worked with Vicky for over 7 years and she was always a star of the production team. She was able to take the initiative and deliver for our clients, our members and internally across the divisions within the business. In particular, she was able to provide training and insights to more junior members of the team and also did a secondment to our Australian office to help with their business. The feedback from the GM in Australia was incredible about the immediate and positive impact she'd had on the team there. In the UK, Vicky took the lead on our biggest client and on destinations product. Working with Tourism boards who were one of our more challanging and demanding clients, Vicky was able to deliver successful campaigns that engaged with our audience and delivered for the client. On top of all that, and more importantly, she was easy going and positive throughout and a joy to work with. I would highly recommend her.
James Clarke
I have known and worked with Vicky for over 6 years and she has a been a delight to work with. Vicky clearly has a very good eye for content, marketing and publishing of all things travel. Fleetway viewed Vicky as more than just a point of contact but more as a partner to our business. So much of our success was down to Vicky and her relationships with key members of the Fleetway team. She is easy to work with yet challenging when she needs to be and I would happily endorse Vicky to anyone.
Joel Brandon-Bravo
I worked with Vicky for over 7 years and she was always a star of the production team. She was able to take the initiative and deliver for our clients, our members and internally across the divisions within the business. In particular, she was able to provide training and insights to more junior members of the team and also did a secondment to our Australian office to help with their business. The feedback from the GM in Australia was incredible about the immediate and positive impact she'd had on the team there. In the UK, Vicky took the lead on our biggest client and on destinations product. Working with Tourism boards who were one of our more challanging and demanding clients, Vicky was able to deliver successful campaigns that engaged with our audience and delivered for the client. On top of all that, and more importantly, she was easy going and positive throughout and a joy to work with. I would highly recommend her.
James Clarke
I have known and worked with Vicky for over 6 years and she has a been a delight to work with. Vicky clearly has a very good eye for content, marketing and publishing of all things travel. Fleetway viewed Vicky as more than just a point of contact but more as a partner to our business. So much of our success was down to Vicky and her relationships with key members of the Fleetway team. She is easy to work with yet challenging when she needs to be and I would happily endorse Vicky to anyone.
Joel Brandon-Bravo
I worked with Vicky for over 7 years and she was always a star of the production team. She was able to take the initiative and deliver for our clients, our members and internally across the divisions within the business. In particular, she was able to provide training and insights to more junior members of the team and also did a secondment to our Australian office to help with their business. The feedback from the GM in Australia was incredible about the immediate and positive impact she'd had on the team there. In the UK, Vicky took the lead on our biggest client and on destinations product. Working with Tourism boards who were one of our more challanging and demanding clients, Vicky was able to deliver successful campaigns that engaged with our audience and delivered for the client. On top of all that, and more importantly, she was easy going and positive throughout and a joy to work with. I would highly recommend her.
James Clarke
I have known and worked with Vicky for over 6 years and she has a been a delight to work with. Vicky clearly has a very good eye for content, marketing and publishing of all things travel. Fleetway viewed Vicky as more than just a point of contact but more as a partner to our business. So much of our success was down to Vicky and her relationships with key members of the Fleetway team. She is easy to work with yet challenging when she needs to be and I would happily endorse Vicky to anyone.
Joel Brandon-Bravo
I worked with Vicky for over 7 years and she was always a star of the production team. She was able to take the initiative and deliver for our clients, our members and internally across the divisions within the business. In particular, she was able to provide training and insights to more junior members of the team and also did a secondment to our Australian office to help with their business. The feedback from the GM in Australia was incredible about the immediate and positive impact she'd had on the team there. In the UK, Vicky took the lead on our biggest client and on destinations product. Working with Tourism boards who were one of our more challanging and demanding clients, Vicky was able to deliver successful campaigns that engaged with our audience and delivered for the client. On top of all that, and more importantly, she was easy going and positive throughout and a joy to work with. I would highly recommend her.
James Clarke
I have known and worked with Vicky for over 6 years and she has a been a delight to work with. Vicky clearly has a very good eye for content, marketing and publishing of all things travel. Fleetway viewed Vicky as more than just a point of contact but more as a partner to our business. So much of our success was down to Vicky and her relationships with key members of the Fleetway team. She is easy to work with yet challenging when she needs to be and I would happily endorse Vicky to anyone.
Experience
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Herdify
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United Kingdom
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Information Services
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1 - 100 Employee
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Chief Marketing Officer
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Jun 2022 - Present
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The Red Carnation Hotel Collection (Red Carnation Hotels)
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United Kingdom
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Hospitality
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300 - 400 Employee
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Global Marketing Director
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Oct 2019 - Jun 2022
Global responsibility for Marketing strategy across 20 family-owned and run hotels, leading a brilliant team of Marketing professionals.
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Content Manager
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Aug 2018 - Oct 2019
Defining the brand voice and transforming the content strategy across all touchpoints.
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BBC Studios
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Business Consulting and Services
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1 - 100 Employee
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Senior commercial content strategist EMEA (maternity cover)
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Nov 2017 - Aug 2018
Responsible for branded content concept and strategy from client pitch through to project delivery. Responsible for branded content concept and strategy from client pitch through to project delivery.
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Travelzoo
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United States
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Software Development
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200 - 300 Employee
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Producer
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Apr 2015 - Nov 2017
Marketing campaign delivery and strategy for Travelzoo's largest client, alongside responsibility for destination campaigns in partnership with leading tourism boards.
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Senior Associate Producer
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Oct 2014 - Apr 2016
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Associate Producer
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Apr 2013 - Oct 2014
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Assistant Producer
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Jul 2011 - Mar 2013
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The Lady magazine
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Kenya
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Newspaper Publishing
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Web Editor
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Nov 2008 - Jul 2011
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Conde Nast
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United States
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Media Production
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700 & Above Employee
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Freelance journalist
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Jul 2008 - Nov 2008
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Education
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2004 - 2007
Loughborough University
Bachelor of Arts (BA), Publishing with English -
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Bishop Ramsey
Community
