Marketing Director

• Feb 2021 - Present

Senior Marketing Manager

• Sep 2020 - Feb 2021

Manager, Brand Marketing (Sobeys and Safeway)

• Mar 2019 - Sep 2020

• Evolve the Sobeys and Safeway brand strategy to align to business priorities and demand space opportunities with the defined target market • Lead the execution of banner strategy for Sobeys and Safeway to drive traffic, sales, loyalty and brand equity• Lead the integrated marketing process for campaign planning, production and activation across owned and paid channels including In-store Signage, TVC, Digital, Social, Radio, OOH, DTC and PR• Align with cross functional teams including merchandising and operations on go to market plans to deliver a relevant and consistent customer experience that is anchored in sales and traffic driving key business priorities• Apply a clear understanding of industry trends, consumer behaviour and competitive landscape to ensure relevancy of marketing initiatives• Manage key agency relationships for Brand AOR, Creative AOR, Consumer PR, Radio Production and Media Show less

Manager, Integrated Brand Marketing

• Feb 2009 - Mar 2019

Marketing Manager, KFC

• Jul 2008 - Feb 2009

Manager, Business Planning and Analysis

• Mar 2005 - May 2008

Regional Marketing Manager

• Dec 2002 - Mar 2005

Account Executive

• Oct 2001 - Dec 2002

Marketing Coordinator

• Apr 2000 - Sep 2001