Victoria Masters
VP of Creative at The Sak- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
Topline Score
Bio
Marissa Gabela
Victoria is such a skilled Creative Director and a great person to work with. She has been very efficient in answer my questions, giving me ideas and providing feedback to my work. Collaborating with her never seems like work and she always has a great attitude. She is always ready to dive in and take charge of problems and handles every task with patience and professionalism.
Andrea Coppola
I've worked very closely with Victoria for the past 7+ years and she has been nothing but a pleasure to work with. She has great vision and passion for what she is working on and is nothing less than super helpful. I've watched Victoria grow into a strong leader and dedicated professional who faces challenges head on. Any team would be lucky to have her creatively leading them!
Marissa Gabela
Victoria is such a skilled Creative Director and a great person to work with. She has been very efficient in answer my questions, giving me ideas and providing feedback to my work. Collaborating with her never seems like work and she always has a great attitude. She is always ready to dive in and take charge of problems and handles every task with patience and professionalism.
Andrea Coppola
I've worked very closely with Victoria for the past 7+ years and she has been nothing but a pleasure to work with. She has great vision and passion for what she is working on and is nothing less than super helpful. I've watched Victoria grow into a strong leader and dedicated professional who faces challenges head on. Any team would be lucky to have her creatively leading them!
Marissa Gabela
Victoria is such a skilled Creative Director and a great person to work with. She has been very efficient in answer my questions, giving me ideas and providing feedback to my work. Collaborating with her never seems like work and she always has a great attitude. She is always ready to dive in and take charge of problems and handles every task with patience and professionalism.
Andrea Coppola
I've worked very closely with Victoria for the past 7+ years and she has been nothing but a pleasure to work with. She has great vision and passion for what she is working on and is nothing less than super helpful. I've watched Victoria grow into a strong leader and dedicated professional who faces challenges head on. Any team would be lucky to have her creatively leading them!
Marissa Gabela
Victoria is such a skilled Creative Director and a great person to work with. She has been very efficient in answer my questions, giving me ideas and providing feedback to my work. Collaborating with her never seems like work and she always has a great attitude. She is always ready to dive in and take charge of problems and handles every task with patience and professionalism.
Andrea Coppola
I've worked very closely with Victoria for the past 7+ years and she has been nothing but a pleasure to work with. She has great vision and passion for what she is working on and is nothing less than super helpful. I've watched Victoria grow into a strong leader and dedicated professional who faces challenges head on. Any team would be lucky to have her creatively leading them!
Experience
-
The Sak
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
VP of Creative
-
Apr 2022 - Present
• Lead Creative for The Sak and Sakroots brands.• Set creative strategy with other team leaders based off KPIs per channel. Work closely with Sales, Marketing, DTC/Ecomm teams as well as Merch and Design.• Direct brand creative to a team of 3 designers and art directors as well as contract copywriters, illustrators and content creators.• Conceptualize and storyboard campaign shoots as needed throughout the year.
-
-
Art Director - Head Of Creative Services
-
Aug 2011 - Jun 2022
• With a heavy focus on content creation for 2 brands with multiple categories, I am highly skilled in conceptualizing and producing photo and video shoots in house and abroad. • Manage in house creative team, a roster of freelance photographers, editors, illustrators, animators, renderers and more, as well as brokered and maintain a relationship with 2 oversees 3rd party ecomm photo studios in China and Bali.• Direct creative for all paid online ads and organic social as well as print marketing collateral and packaging with a green initiative.• Work hand in hand with several creative agencies on various projects including the relaunch of our Shopify ecommerce platform and 2019 charity giveback brand campaign.• Experience with developing and maintaining international partnerships in China and Indonesia.• Created brand guidelines for The Sak and Sakroots as well as marketing toolkits for sales managers globally.• Work closely with Ecomm team and 3rd party ad agency to provide results driven full-funnel ads for multiple platforms.
-
-
Graphic Designer
-
May 2008 - Jul 2011
• Designed weekly email blasts and website updates for 3 brands.• Worked with in-house and freelance photographers on process and retouching.• Assisted in redesign of thesak.com and sakroots.com.• Conceptualized and helped produce quarterly photoshoots. • Designed wholesale lookbooks and handled pre-press printing production.
-
-
-
Creative Gorillas
-
India
-
Photography
-
1 - 100 Employee
-
Associate Art Director
-
2007 - 2008
• Manage creative direction on client accounts • Create corporate identities and branding materials for developers and their projects • Design and develop interactive gallery spaces • Develop marketing strategies and collateral • Handle all pre-press production work • Manage creative direction on client accounts • Create corporate identities and branding materials for developers and their projects • Design and develop interactive gallery spaces • Develop marketing strategies and collateral • Handle all pre-press production work
-
-
-
Charity Folks
-
United States
-
Technology, Information and Internet
-
Graphic Designer
-
Apr 2006 - 2007
• Designed online business applications and front end UI web pages • Created splash pages/microsites/flash pieces for website • Photographed/retouched items at auction on website • Set up in-house photo studio, orchestrated all photoshoots • Designed online business applications and front end UI web pages • Created splash pages/microsites/flash pieces for website • Photographed/retouched items at auction on website • Set up in-house photo studio, orchestrated all photoshoots
-
-
-
Madavor Media
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Associate Art Director
-
2004 - 2005
• Fully designed templates for multiple publications • Worked on magazine covers, feature stories and departments • Created promotional collateral and press kits • Full time staff photographer • Fully designed templates for multiple publications • Worked on magazine covers, feature stories and departments • Created promotional collateral and press kits • Full time staff photographer
-
-
Education
-
2000 - 2004
New England School of Art and Design at Suffolk University
Bachelor of Fine Arts (BFA), Graphic Design
Community
