Experience

Livi UK

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Copywriter

  • Jun 2021 - Present

  Leading on editorial and creative copy for multiple channels including the Livi app, digital campaigns, CRM and Livi's medical pages. Working closely with Livi GPs and clinicians to produce personalised medical content for new and existing patients/customers. Acting as the brand guardian for Livi UK to ensure a consistent tone of voice across all customer facing content and B2B copy. Developing an online dedicated space for women’s health content (used to spearhead a national campaign Miss Diagnosed around gender health inequalities), including a 50 page downloadable ebook. Show less



BT

• Belgium
• Financial Services
• 1 - 100 Employee

• Digital Copywriter

  • Oct 2020 - Jan 2021

  Worked as part of an extensive team of designers and developers in an agile environment, creating copy for BT's wholesale market. Acted as a brand ambassador and tone of voice expert with an eagle eye for detail and consistency. Worked as part of an extensive team of designers and developers in an agile environment, creating copy for BT's wholesale market. Acted as a brand ambassador and tone of voice expert with an eagle eye for detail and consistency.



Humanstate

• Switzerland
• IT Services and IT Consulting
• 1 - 100 Employee

• Copywriter

  • 2020 - 2021

  Created regular content for PayProp and GivenGain (under the Humanstate umbrella), from case studies and blogs to press releases and research reports - for their UK and international entities. Created regular content for PayProp and GivenGain (under the Humanstate umbrella), from case studies and blogs to press releases and research reports - for their UK and international entities.



Virgin Media

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Digital Copywriter

  • May 2020 - Oct 2020

  Worked closely with copywriters and UX designers in London, Manchester and Birmingham to revamp the online help section of VM's website, transforming the customer journey and user experience. An essential piece of work during such a high period of demand. Worked closely with copywriters and UX designers in London, Manchester and Birmingham to revamp the online help section of VM's website, transforming the customer journey and user experience. An essential piece of work during such a high period of demand.



GSA - Global Student Accommodation

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Freelance Copywriter

  • Feb 2020 - Apr 2020

  Supported the global investment team with various communications - including a rewrite of the GSA Coral Annual report for 2019 and an updated version of the company-wide ESG brochure. Supported the global investment team with various communications - including a rewrite of the GSA Coral Annual report for 2019 and an updated version of the company-wide ESG brochure.



ForexTime (FXTM)

• Afghanistan
• Financial Services
• 1 - 100 Employee

• Copywriter

  • Sep 2019 - Jan 2020

  Created short and long form copy for FXTM and Alpari International (FX brokers) to spark interest, stand out in a crowded market and sell. Copy and content briefs spanned across all digital and print platforms as well as a huge rebrand of the main websites. Developed unique new concepts and copy for effective advertising, email and push campaigns through Braze (CRM software). Worked closely with the SEO, digital and UX teams to optimise new and existing content, and create user-driven copy for FXTM's products and mobile app. Show less


The Careers & Enterprise Company
• United Kingdom
• Education Management
• 100 - 200 Employee
• Senior Content Officer (FTC)

  • Nov 2018 - Sep 2019

The Education and Training Foundation
• United States
• Education Administration Programs
• 1 - 100 Employee
• Copywriting and Media Relations (FTC)

  • Jun 2017 - Nov 2018

Professional Association for Childcare and Early Years (PACEY)
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Communications Manager (FTC)

  • Mar 2017 - May 2017

King's College London
• United Kingdom
• Research Services
• Communications Officer

  • Jul 2014 - Aug 2015

St John Ambulance
• Hospital & Health Care
• 1 - 100 Employee
• Public Relations Assistant

  • Oct 2012 - Oct 2013