Experience

Universal Works

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Brand Communications & Content Coordinator

  • Feb 2022 - Present

  In my role as a Brand Communications and Content Coordinator at Universal Works, I play a pivotal role in shaping the brand's image and strengthening its relationship with UW customers. On a daily basis:- I actively contribute to the planning and execution of dynamic multi-channel marketing campaigns.- I engage the UW audience with engaging bi-weekly newsletters and compelling journal posts.- I work closely with copywriters, lending my creative input to various writing projects and press releases.- I support the team to devise and implement effective branding, marketing, and social media strategies.- I plan, develop and assist in the production of photoshoots for UW social media channels- Additionally, I provide essential support for the styling of our photoshoots and campaigns- I assist in organising and executing both online and offline marketing events to promote our brand.- I maintain and manage Universal Works' social media presence, ensuring timely image uploads and postings, around the clock.- I craft captivating captions and carefully plan content for our social media posts.- I stay up-to-date with the ever-evolving landscape of social platforms, optimising our strategies for maximum effectiveness. Show less

• Social Media Coordinator

  • Oct 2018 - Apr 2022

  In this role, I played a key part in building and maintaining Universal Works' brand presence across various social platforms, including, Instagram, Twitter, Facebook, and Youtube. As well as contributing to the success of newsletter marketing campaigns.



The Chapar

• United Kingdom
• Retail Apparel and Fashion

• Menswear Senior Stylist

  • May 2015 - Oct 2018

  As a personal menswear stylist, my role involved providing personalized styling recommendations to clients across the UK and Europe. I managed a client base of over 500 accounts, which I expanded through both leads and recommendations. Through in-depth consultations, I gained an excellent understanding of my clients' needs and preferences. I then translated these insights into carefully curated selections of stylish products tailored to each individual, including a personal style note for each customer. Building trust with my clients was a priority, achieved by maintaining regular communication, being a good listener and consistently going the extra mile to meet their needs and ensure they looked and felt their best. My dedication and performance led to my promotion to the position of Senior Stylist, during which I consistently exceeded monthly revenue targets. Show less



adidas group

• United States
• 1 - 100 Employee

• Adidas Originals Kidswear Design

  • Sep 2012 - Feb 2013

  During my internship at Adidas Originals Kidswear Design, I played a key role in the design and development process, contributing to the achievement of overall product strategy and merchandise objectives. Throughout this internship, I gained hands-on experience within a large brand, and actively contributed to the creative and technical aspects of the design process. My responsibilities included: - Developing and executing product designs that aligned with the brand's strategic vision. - Active participation in researching and staying updated on seasonal trends. - Creating comprehensive product presentations, which included boards, tear sheets, and samples, to effectively communicate and sell design concepts to merchants. - Compiling technical design packages and facilitating their distribution to the technical design team for sampling. - Attending fit sessions to review and provide approvals for samples, ensuring they met the brand's quality and design standards. Show less



Agi and Sam

• Studio Assistant

  • Jul 2012 - Sep 2012

  •Cut and sewed toiles. •Overall certifying patterns and samples to be production-ready. •Running general errands, consisted of: collecting fabrics and trims, factory visits etc. •Cut and sewed toiles. •Overall certifying patterns and samples to be production-ready. •Running general errands, consisted of: collecting fabrics and trims, factory visits etc.



B-side by Wale

• United Kingdom
• Retail
• 1 - 100 Employee

• Stylist & content creator Internship.

  • Jul 2012 - Sep 2012

  •Managed social media platform, marketing, designing competitions. •Frequently created styling projects to boost tumblr and e-commerce platform, •Regularly assisted styling creative’s within the industry for the online blog, •Promoted and participated in the visual merchandising of pop up Olympic store •Managed social media platform, marketing, designing competitions. •Frequently created styling projects to boost tumblr and e-commerce platform, •Regularly assisted styling creative’s within the industry for the online blog, •Promoted and participated in the visual merchandising of pop up Olympic store


Bright Trade Show
• Germany
• Textile Manufacturing
• Hostess

  • Jul 2011 - Jul 2011