Experience

Tech Powered Luxury

• Ireland
• Education
• 1 - 100 Employee

• Public Relations and Communications Executive

  • Jul 2023 - Present

  Responsible for TPL’s UK press coverage, all UK press outreach and building an extensive network of UK-based press contacts within the luxury sector.

• Editorial Contributor

  • Sep 2022 - Jul 2023

  In this role I shadow founder Ashley McDonnell across the board and personally lead the project’s editorial sector by creating, writing and editing content for press and media coverage, working with PR agencies on a global scale.



30% Club

• Nigeria
• Financial Services

• Mentee

  • Jan 2023 - Present

  Intensive mentorship shadowing and learning from Ciara Byrne, Vice President of New Business Innovation at Condé Nast and Non Executive Director of the British Fashion Council. This education covers a curriculum of Design Thinking, Branding, Business Community Building and Entrepreneurship as well as both professional and personal introspection. Intensive mentorship shadowing and learning from Ciara Byrne, Vice President of New Business Innovation at Condé Nast and Non Executive Director of the British Fashion Council. This education covers a curriculum of Design Thinking, Branding, Business Community Building and Entrepreneurship as well as both professional and personal introspection.



ELEMIS

• United Kingdom
• Cosmetics
• 400 - 500 Employee

• Copywriter

  • Oct 2022 - Present

  Responsible for writing and delivering all copy, creative concepts and storytelling to a supremely high standard across all UK channels such as brand, all social media platforms, e-tail, retail, commercial, editorial and CRM. Responsible for writing and delivering all copy, creative concepts and storytelling to a supremely high standard across all UK channels such as brand, all social media platforms, e-tail, retail, commercial, editorial and CRM.



UTOPIA The Edit

• Ireland
• Media Production
• 1 - 100 Employee

• Fashion & Lifestyle Editor

  • Nov 2021 - Present

  Co-founded this online publication with CEO Damian Dalton. I lead the business from an editorial standpoint and in addition to taking charge of the Fashion & Lifestyle sector as Editor. I lead a team of contributors, edit their pieces and publish them on site alongside writing my own content. Co-founded this online publication with CEO Damian Dalton. I lead the business from an editorial standpoint and in addition to taking charge of the Fashion & Lifestyle sector as Editor. I lead a team of contributors, edit their pieces and publish them on site alongside writing my own content.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Journalist

  • Dec 2019 - Present

  Freelance journalist specialising in sustainable fashion, independent designers and Web3 with bylines in multiple publications across Ireland and the UK. Freelance journalist specialising in sustainable fashion, independent designers and Web3 with bylines in multiple publications across Ireland and the UK.


Selfridges
• United Kingdom
• Retail
• 700 & Above Employee
• Junior Copywriter

  • Jan 2022 - Sep 2022


Brown Thomas

• Ireland
• Retail
• 300 - 400 Employee

• Salesperson

  • Nov 2017 - Dec 2021

  Personal Stylist & Sales Assistant, Menswear; specialising in knowledge of luxury brands as well as in suiting. In this role I consistently delivered five star store experience, and educated myself broadly on the needs and desires of my customer base. Personal Stylist & Sales Assistant, Menswear; specialising in knowledge of luxury brands as well as in suiting. In this role I consistently delivered five star store experience, and educated myself broadly on the needs and desires of my customer base.



Love Stories

• Morocco
• Advertising Services
• 1 - 100 Employee

• Sales Assistant

  • Jan 2020 - May 2020

  Brand Ambassador and Concession Manager of Love Stories intimates in Galleries Lafayette on Boulevard Haussmann, Paris. Brand Ambassador and Concession Manager of Love Stories intimates in Galleries Lafayette on Boulevard Haussmann, Paris.



Veronica Beard

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Intern

  • Mar 2020 - Mar 2020

  Fashion Week Showroom Assistant Fashion Week Showroom Assistant



Cogs & Marvel

• Ireland
• Advertising Services
• 1 - 100 Employee

• Event Staff

  • Aug 2017 - Mar 2018

  I played an integral part in the planning, organisation and follow through of large-scale events for companies such as Google and Facebook, looking after high-profile / VIP celebrities and leaders in business. I played an integral part in the planning, organisation and follow through of large-scale events for companies such as Google and Facebook, looking after high-profile / VIP celebrities and leaders in business.

• Visual Merchanding Intern

  • Oct 2014 - Oct 2014

  Worked alongside the Visual Merchandising team and LCOF students to procure the installation of the Christmas display and other design elements of the iconic windows. Worked alongside the Visual Merchandising team and LCOF students to procure the installation of the Christmas display and other design elements of the iconic windows.



The&Partnership

• Public Relations and Communications Services

• Marketing and Public Relations Intern

  • 2014 - 2014

  I worked within both sectors of PR and Advertising assessing competitors advertisements, partaking in team brainstorming sessions and shadowing Rebecca Munds (Head of Strategy / Partner). I worked within both sectors of PR and Advertising assessing competitors advertisements, partaking in team brainstorming sessions and shadowing Rebecca Munds (Head of Strategy / Partner).