Experience

Hotelbeds

• Spain
• Leisure, Travel & Tourism
• 700 & Above Employee

• CX Design & Automation Lead

  • Jan 2022 - Present

• Global Growth, Loyalty & Retention Marketing Manager

  • Jul 2018 - Dec 2022

  • Definition and execution of the Growth & Engagement Marketing strategy to achieve pre-set yearly global goals for a defined ROI and minimize client churn. Leading activities of full automated nurture and trigger email-banner and sales opportunities campaigns. Overseeing end-to-end performance, optimizing existing approaches and facilitating alignment across stakeholders.• Star Rewards - Define and develop requirements and strategy of the retail B2B Loyalty Platform – Bedsonline Star Rewards. Spearheaded platform, backlog development and go to market launch plan as well as coordination of cross-functional teams to support and drive priorities.• Plan, develop and lead strategy of The Compass, real-time travel opportunity platform based on user behavior, segmented preferences, and travel trends for Hotelbeds clients with the aim of Increase sales productivity. Define and develop requirements and strategy for The Compass go to market launch and further product iteration of new features, collaborating with the Engineering, Marketing, and Design teams. Shape and drive industry awareness, market demand and business growth applying consumer insights to help optimize product experience.• COVID-19 crisis communication management. Working cross-functional for external and internal communication on coordinating the maintenance and update for Hotelbeds COVID-19 dedicated websites, WhatsApp and Facebook Messenger bot.• Execution and development of global Hotelbeds NPS (Net Promoter Score) to identify client issues and improve its relations among all company brands.• Product Owner of the automatic widget hotel product compilation to embed in promotional content such as landing pages, banners, or email with the aim to provide real-time product portfolio to Hotelbeds clients. Coordinate with cross-functional teams for requirements, priorities, and website backlog definition. Show less



trivago

• Germany
• Technology, Information and Internet
• 500 - 600 Employee

• Affiliate Marketing Lead

  • Jan 2016 - Jun 2018

  • Developed the strategy and common framework of global agreements of worldwide affiliate networks with trivago platforms, overviewing budget allocation, performance measurement, reporting and optimization. • Lead roadmap design and launch of the in-house affiliate network solution (trivago Affiliate Suite) coordinating a team of project managers and developers. • Managed relationships with affiliates for trivago Affiliate Suite by developing and coordinating a global prospection plan with multipliers, DMOs, media other 3rd parties (e.g. travel websites, metasearch…) Show less

• Team Lead Spain | Display, e-mail & Affiliate Marketing

  • Apr 2013 - Oct 2017

  • Measured and reported performance of all digital marketing campaigns assessing them against goals: >110% ROAS, 75% CR, >3M € Spend YoY. • Managed and analyzed online advertising across multiple partnerships for new user acquisition through display (Facebook, Google display network…), affiliate and email campaigns. Developed strategies to optimize conversion funnels through retargeting Campaigns. • Participated in cross-department projects to foster synergies on new customer traffic acquisition focused on booking conversion through optimized content campaigns in room5.trivago.es for a further re-engagement of the user journey. Show less



ResearchGate

• Germany
• Software Development
• 200 - 300 Employee

• Country Manager Spain & LATAM

  • Aug 2010 - Jul 2012

  • Coordinated and executed annual marketing and communication plan, creating and implementing inbound and outbound marketing strategies in new user engagement and public relation activities (press coverage) • Designed SEO strategy, content roadmap, copy writing and content curation for Spain and LATAM • Initiated and nurtured cooperation with relevant research institutions and universities in Spain and Latin America along with B2B relationships with associations from the Spanish speaking countries. • Coordination with other departments to optimize the communication and development of internal project with a focus on quality assurance. Show less



Roman

• Spain
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive

  • Sep 2009 - Jan 2010

  • Designed and developed brand communication and consulting strategies: Freixenet, Taurus, Atrápalo, Seiko. • Established strong relationships with mass media through newsletters, press releases, media kits and targeted corporate events • Designed and developed brand communication and consulting strategies: Freixenet, Taurus, Atrápalo, Seiko. • Established strong relationships with mass media through newsletters, press releases, media kits and targeted corporate events



Corporació Catalana de Mitjans Audiovisuals

• Spain
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Copywriter. Promotion and Marketing Department.

  • Nov 2008 - Sep 2009

  • Worked as a copywriter. Drafting, implementation, development and editing commercials and postproduction. • Worked as a copywriter. Drafting, implementation, development and editing commercials and postproduction.