Experience

Conservation Carpathia

• Romania
• Non-profit Organizations
• 1 - 100 Employee

• Communication Director

  • Jan 2022 - Present



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• Bucharest, Romania

• Freelance PR Consultant

  • Sep 2017 - Aug 2022

  Communication strategy, event organisation, brand positioning, social media, media relations, storytelling, content creation, copywriter. Projects: Perspective, Integrative Medicine Journal (editor and project coordinator) Caravana Jocurile Științei Communication strategy, event organisation, brand positioning, social media, media relations, storytelling, content creation, copywriter. Projects: Perspective, Integrative Medicine Journal (editor and project coordinator) Caravana Jocurile Științei



pastel

• Romania
• Advertising Services
• 1 - 100 Employee

• Head of PR&Social Media

  • Dec 2018 - Jan 2022

• Senior PR Manager

  • Jun 2018 - Dec 2018



Secom Healthcare Group

• Romania
• Hospitals and Health Care
• 1 - 100 Employee

• PR Manager

  • Feb 2016 - Sep 2017

  Responsibilities: Development of the brand and corporate communication strategy; development of the CSR strategy of the company; define and manage the communication and CSR budget; managing the relationship with the partner agencies and providers; managing the relationship with mass-media; creation of the strategy and management of the social media channels (Facebook & LinkedIn); implementation of the corporate, brand and CSR communication projects; development of the content strategy; organization of corporate and brand events; coordination and development of the Perspective magazine and of the Integrative Medicine Journal; ongoing reporting of the results of the campaigns and activities carried out. Major projects carried out: • MSM Challenge, communication project of the brand for MSM osteoarticular health.• Launching SECOMpedia, a collection of mini-encyclopediae on health for children.• The Remedies Garden, Secom® CSR project.• The Health Marathon – information project, that brought F2F doctors and influencers (bloggers and journalists), in a series of dialogues on health issues. The project consisted in 6 health-related events.• The Family Exercise Marathon, event on 1st June dedicated to the entire family. • Launching Andalou Naturals, natural cosmetics range. Show less

• PR Specialist

  • Sep 2014 - Jan 2016

  Responsibilities: Development of the brand and corporate communication strategy; implementation of the communication strategy; drafting of communication and marketing materials (articles, news, texts for leaflets, brochures, presentations, guides, flyers, etc.); organization of events; media communication; editing the magazine for clients – Perspective, Integrative Medicine Journal (editing concept, content drafting, coordination of the involved partners, promotion).Major projects carried out: • Perspective magazine, Integrative Medicine Journal – quarterly health magazine (32 pages, A4) • Play as once upon a time – 1st June event• „Why do children want to know?” – promotional campaign for the benefits of Omega-3 fatty acids from the liver oil of arctic cod fish, within the child’s neurocognitive development. • Partners-oriented corporate events. Show less



MedLife SA

• Romania
• Hospitals and Health Care
• 700 & Above Employee

• PR Specialist

  • Jul 2011 - Sep 2014

  Responsibilities: Internal communication management; coordination, launching and management of the Intranet page; editing the employee-dedicated internal magazine; editing the client-dedicated magazine; drafting of materials for the corporate department (presentations, catalogue, subscribers’ guide); event organization (Employees’ Club, Christmas party, launching new units); mass-media communication; budget and department management; management of the web projects of the company (content administration for medlife.ro, infomaterna.ro; content writing and coordination of the creation of the portal medlifeinternational.com, etc.). Projects carried out: Concept and development of the employees-dedicated magazine – Life. Intranet page development and launching. Employees-dedicated events, approx. 1,500 participants. Launching and communication for the MedLife Galaţi and Iaşi clinics. InfoLife magazine (monthly magazine, 28 pages, distributed in the MedLife network); Campaign: Blood Donation Campaign, at national level, with the Haematology and Blood Transfusion Institute; Employees’ Club – monthly event dedicated to the MedLife employees in Bucharest; Company integration guide – brochure for the new employees; The conference held by dr. Michel Odent in Romania, 28th September – 1st October 2012 Show less



Mastermind Communications

• Bucharest, Romania

• PR&Marketing Officer

  • Nov 2010 - Jul 2011

  Responsibilities: Event organization; drafting of specific PR materials (articles, press releases, invitations, presentations); signing and maintaining media partnerships for www.calendarevenimente.ro, but also for the events organized by Mastermind Communications; maintaining the relationship with mass-media; research and study activities; communication on social media platforms, etc. Projects carried out: Conferences: Romania – where to? How to regain trust (NBR, 25th October 2010 and 9th February 2011), Seminar: How to be persuasive in business, held by Robert Cialdini (Crowne Plaza Bucharest, 30th September 2011) Chess tournaments for the business environment: Check on Business Show less



Bucharest Business Week&Business Arena Magazine

• Journalist

  • May 2008 - Apr 2010

  Responsibilities: Interviews, drafting of economics-related articles and moderation of events organised by Bucharest Business Week. Responsibilities: Interviews, drafting of economics-related articles and moderation of events organised by Bucharest Business Week.