Experience

Laundry by Shelli Segal

• United States
• 1 - 100 Employee

• Design Director

  • Oct 2018 - Present



Reitmans Canada

• 100 - 200 Employee

• Lead Designer

  • Jan 2017 - Oct 2018

  Lead Designer for plus size brand Addition Elle Lead Designer for plus size brand Addition Elle



Dex Clothing

• Head Designer

  • Jul 2014 - Jan 2017



Groupe Dynamite

• Canada
• Retail
• 700 & Above Employee

• Senior Designer

  • Feb 2009 - Mar 2013

  -Managed a team of designers, assistant designers and graphic artists in the creation of unique and competitive collections for the Knit Top and Dress Categories (Core/Basic/Fashion/Graphic Tees/Dresses/Rompers). -Conducted and presented Style & Trend Research.-Ensured designs met line plans/assortment & strategies/brand message while adhering to time & action calendar.-Sample assessment of fit, fabric & trims.-Branding/Packaging Direction.-Responsible for line review & presentation.-International travel: trade show attendance/ market research & sample acquisition for all categories/ monitor overseas production & cultivate relationships with key suppliers (Europe, North America, Japan, China).



grace & cello

• Creative Director/Designer/Partner

  • 2005 - 2009

  Chief designer of a sustainable women’s line from inception to completion. Chief designer of a sustainable women’s line from inception to completion.



Fidel Clothing

• Senior Designer/Designer

  • 2002 - 2005

  -Designed and collaborated closely with Head Designer in the creation of complete collections for one Canada’s most coveted fashion labels.-Created flat sketches and full tech packs for local and overseas product development.

• Regional Manager

  • 2000 - 2002

  -Created an exceptional store environment that fostered a positive environment for customers and staff. -Ensured store operated in compliance with brand initiatives and visual presentation standards. -Provided training and development to make sure each associate was successful in achieving their sales objectives.