Analyst, Business Insights

• Aug 2023 - Present

Digital Marketing Specialist

• Aug 2022 - Jun 2023

• Created and maintained reports on digital marketing efforts using Adobe Analytics to track and measure success for Xfinity brand. • Monitored and evaluated website analytics for new existing customer experience to establish KPIs and opportunities for conversion with over 20 audience segments. • Partnered with stakeholders and project leaders to maximize strategic approaches by keeping close eye on performance and making appropriate adjustments. • Created and maintained reports on digital marketing efforts using Adobe Analytics to track and measure success for Xfinity brand. • Monitored and evaluated website analytics for new existing customer experience to establish KPIs and opportunities for conversion with over 20 audience segments. • Partnered with stakeholders and project leaders to maximize strategic approaches by keeping close eye on performance and making appropriate adjustments.

Lead Manager Campaign Operations

• Mar 2022 - Jun 2022

• Contributed to the strategy and managed the process of executing email, direct mail and SMS marketing campaigns managing the end-to-end cross channel customer communications across customer life-cycle.• Owned communication production process for deployments. Built and implemented campaign set up, validation, execution, testing and delivery utilizing dynamic content and database integration.

Global Graduate Management Trainee - Brand Delivery Manager

• Sep 2021 - Feb 2022

• Launched new consumer touchpoint of SMS texting for Lucky Strike brand and managed day-to-day execution of project implementations including planning, tracking, documentation, and status updates.• Briefed and regularly communicated the necessary specifications and project needs for strategy document and ongoing creative assets with agency of record. • Along with main project, managed small to medium sized interrelated projects requiring cross-functional collaboration with third party partners, brand delivery, campaign operations, analytics, digital planner, and legal teams.• Assisted integration of new touchpoint across direct mail, email and website assets while ensuring a seamless consumer journey.• Discovered and delivered insight analysis (i.e. strategy, campaign operations, user experience) while utilizing growing database to launch brand survey, enhance marketing personalization, and improve sweepstakes experience. • Awarded Data-Driven Ambassador of the Month for Adobe Analytics learnings and insights delivered. Show less

Global Graduate Management Trainee - Trade Marketing Manager

• Feb 2021 - Aug 2021

• Maximized Q2 Sales Incentive Program Targets within the Columbus Territory - achieved over 100% sales targets of new categories.• Successful execution across the Columbus territory of all upcoming brand launches, expansions and pricing strategies with education of customer selling funds across independent and chain stores.• Accomplished Hyper Local Market strategy within a select group of outlets in a consolidated geography by leveraging our programs to the fullest extent, building great relationships with retail customers, and obtaining elite execution of 4P conditions.• Supported company strategy for Vapor Elite Program by analyzing opportunity throughout the division, working with division team, and signed 13 stores to Elite/Enhanced contracts.• Gained exposure to Account & Wholesale Management day-to-day with Columbus Region Lead Account Managers across Columbus, Cleveland, and Cincinnati. Show less

Student Manager / Business Management Intern

• Aug 2018 - Dec 2020

• Worked as both an intern and a team member, using knowledge gained as team member to improve skills for management and pursue a selection of self-chosen goals, including marketing and finance. • Strengthened business communication and marketing skills by visiting local businesses to practice consultative selling and offer catering options. • Helped develop the store’s social media platform to grow customer interaction and participation by offering discounts with limited time Instagram stories and Facebook posts for seasonal promotions. • Conducted preliminary interviews to practice human resource skills. Show less

Trade Marketing Intern

• Jun 2020 - Aug 2020

• Gained knowledge of the Territory Manager responsibilities and retail clients. • Observed and executed the fundamentals of product availability, pricing, presence, promotion and personal selling. • Utilized MicroStrategy and Falcon software systems. • Delivered a final presentation to Senior Directors analyzing the importance of critical selling skills at various levels of trade marketing with a strategic story telling twist. • Gained knowledge of the Territory Manager responsibilities and retail clients. • Observed and executed the fundamentals of product availability, pricing, presence, promotion and personal selling. • Utilized MicroStrategy and Falcon software systems. • Delivered a final presentation to Senior Directors analyzing the importance of critical selling skills at various levels of trade marketing with a strategic story telling twist.

Digital Marketing Intern

• Jun 2019 - Jul 2019

• Assisted with company projects, social media management, data collection, public relations for event launches, influencer strategy, brand development and technology consulting. • Created media content for clients like L’Oreal, Volkswagen, Huawei Mobile, Greyhound, Clickandgo, Chicago Town, Dr. Oetker and Benecol. • Managed communities on various platforms for Huawei Mobile Honor: responded to comments, engaged with consumers, attended to complaints, updated information, and scheduled relevant content calendar. Show less

Analytics/Reporting Vice Chair

• Jan 2019 - Apr 2019

• Collected and analyzed data for record keeping, progress mapping and chapter projection.• Arranged insightful Microsoft Excel spreadsheets to develop reports collating number of pledges, most attended events, and demographic information.• Second-time Leadership Letter Recipient.

Pledge Class President

• Aug 2018 - Dec 2018

• Engaged alongside executive board members in creating leadership, fellowship, service, and fundraising events, including an Introduction to American Sign Language and creating care packages for the elderly.• Leadership Letter Recipient in recognition of leading impact and excellence in the chapter as a pledge.

Ambassador

• May 2018 - Apr 2019

• Effectively collaborated with faculty mentors to support student experiences in the program. • Presented students with accurate information about the requirements and benefits of the program. • Utilized critical thinking skills in providing feedback to enhance the program’s marketing efforts. • Hosted the STEP Expo and assisted program coordinators in planning and implementing various events. • Effectively collaborated with faculty mentors to support student experiences in the program. • Presented students with accurate information about the requirements and benefits of the program. • Utilized critical thinking skills in providing feedback to enhance the program’s marketing efforts. • Hosted the STEP Expo and assisted program coordinators in planning and implementing various events.

Summer Conference Assistant

• May 2018 - Jul 2018

• Planned and assisted with conference preparation, including computer work, room checks, check-in/check-outs and prepared financial invoices for guests. • Staffed a 24-hour SCH Front Desk with responsibilities including guest relations, daily operations, mail pick-up, sorting and delivery, and cash handling. • Planned and assisted with conference preparation, including computer work, room checks, check-in/check-outs and prepared financial invoices for guests. • Staffed a 24-hour SCH Front Desk with responsibilities including guest relations, daily operations, mail pick-up, sorting and delivery, and cash handling.