Experience

Openbank Argentina

• Argentina
• Banking
• 1 - 100 Employee

• Brand Marketing Director

  • Jun 2022 - Present



Kavak.com

• Mexico
• Automotive
• 700 & Above Employee

• Regional Brand Director

  • Nov 2021 - Jun 2022



Nike

• United States
• Retail
• 700 & Above Employee

• Running Brand Director SOCO

  • Nov 2018 - Oct 2020

  As nike Running brand director my key role has been to position nike innovations among runners in Argentina & Chile. Working on 360 marketing campaigns with strong focus on digital & social media tools as well as maximizing Nike experiences thru it apps (NRC & NTC APP) I am focused on serving athletes and maximize all their potential. Always having in mind Bill Bowerman´s cuote "If you have a Body, you are an Athlete"Last product launches were: Vaporfly Next % at buenos aires half marathon among all zoom franchise (+35% growth on shoe count vs PY)Nike Joyride for new runners And nike react franchise Lead Santiago Marathon Sponsorship and the relaunch of nike running at ChileLead functional team (PR comms, Media, Brand Events, Brand Comms & IRM) on every launch Show less

• SoCo Nike Sportswear brand director

  • Oct 2017 - Dec 2018

  During my time as Nike Sportswear director I focused on developing sneaker culture in Argentina. For the first time ever we had consumers camping outside our Palermo soho store waiting for new releases. Celebrated and introduced the Air Max day (03.26) celebrationDeveloped street culture launching our two year campaign ‘Culture of Basketball’. For the firs time streetwear and basket were celebrated together in argentina. +10k consumers celebrated with us the relaunch of icon Air Force 1 among other styles.Lead Lollapalooza sponsorship to celebrate Air max day Show less

• SoCo Nike Sportswear Brand Manager

  • Feb 2017 - Oct 2017

  Liderar la estrategia de posicionamiento y comunicación en lo referente al negocio de Nike Sportswear (moda).

• Manager Merchant DTC/NSP lead

  • Oct 2015 - Feb 2017

  Lead product team to deliver right assortments to Nike mono brand stores at SOCO (Argentina, Chile, Uruguay and Paraguay)

• Nike Sportswear Footwear Brand Manager

  • Apr 2013 - Sep 2015

  Regional Product Brand Manager - Responsable to develop right footwear assortment for Southern Cone consumer (Argentina, Chile, Uruguay & Paraguay) - Develop & Coordinate footwear strategy with involved areas. - Assure price margins & health of product line - Consumer knowledge & market research to win at the moment of truth - competition analysis

• Multiperformance Footwear Brand Manager

  • Sep 2010 - Mar 2013

  Southern Cone Product Line Manager



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marlboro Brand Manager

  • May 2009 - Sep 2010

• Retail Sr Executive

  • Mar 2008 - May 2009

  In change of retail program: Alianza MP

• Sr Brand Executive for Marlboro brand

  • Jun 2007 - Jul 2008

• Marlboro Brand executive

  • Sep 2003 - Jul 2007