Associate | Marketing Manager

• May 2022 - Present

Marketing Manager

• Mar 2021 - Present

Owner/Designer

• Nov 2010 - Present

Implemented a full range of design and project management services + Developed brand identities and strategic positioning + Created print and digital marketing materials + Branded, organized and managed the execution of events + Provided media relations services Implemented a full range of design and project management services + Developed brand identities and strategic positioning + Created print and digital marketing materials + Branded, organized and managed the execution of events + Provided media relations services

Marketing

• Jul 2019 - Mar 2021

Marketing Manager

• Nov 2017 - Jun 2019

Pitched, developed and managed all marketing programs and budgets for a portfolio of real estate projects in the Southeast + Created and participated in new business presentations + Cultivated partnerships with builders, developers, investors and vendors Created strategic, results-driven marketing plans, encompassing both short-term and long-term goals to increase brand awareness, engagement and ultimately drive sales + Managed all marketing, including brand development, print and digital collateral, search engine and social media advertising, social media content, e-blasts, broker and buyer events and media relations + Designed additional marketing materials as needed + Generated, organized and tracked sales leads through a CRM system Analyzed data and evaluated effectiveness of marketing campaigns + Built the ADS external reporting system to developers + Ensured that all marketing materials were error free, delivered on time, met the marketing objectives and stayed within the approved budget

Marketing Coordinator

• Sep 2014 - Jul 2017

+ Marketed and produced Historic Garden Week in Virginia (HGW), the longest running statewide volunteer event; netted between $500,000 - $600,000 annually; attracted roughly 30,000 attendees from around the world; the economic impact of HGW on Virginia is approximately 11-million each year + Obtained statewide, national and international media coverage for HGW, including, but not limited to, Garden and Gun, Virginia Living, HGTV, Antiques Magazine, USA Today; organized travel schedules and interviews for media; manage interviews and photo shoots + Oversaw the design and layout of the 245-page Historic Garden Week Guidebook for digital and print; manage distribution run of 80,000 + Managed 300+ advertisers' contracts, payment, and artwork for the annual statewide HGW guidebook – netted $200,000 + Created and managed social media strategy and content for the Historic Garden Week Facebook and Instagram pages; acted as community manager - Boosted Facebook likes by 50.2%; Facebook engagement by 91%; Facebook post reach by 84.6% - Increased Instagram followers by 71.4%; average Instagram post likes by 90.75% + Designed and distributed inter-organization training materials for 3,400 volunteers; led on-site, virtual and over-the-phone training sessions + Designed print and digital marketing materials to support the development of the Garden Club of Virginia, including events, fundraising and education

Graphic Designer

• Aug 2011 - Aug 2012

Member of small professional creative team providing graphic artwork for print and digital marketing materials Member of small professional creative team providing graphic artwork for print and digital marketing materials