Victor Drummond

Group Head of Marketing at OptimallyMe
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • British English Native or bilingual proficiency
  • American English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • Portuguese Native or bilingual proficiency
  • Italian Elementary proficiency
  • German Elementary proficiency
  • French Elementary proficiency
Skills

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Paulo André

Nada que já não estivesse à espera depois das primeiras vezes que trocamos ideias. É uma honra poder trabalhar no mesmo projeto com um profissional com esta competência. Super profissional, empenhado, focado, criativo, eficaz, rápido, crítico e muito atento. Espero que o projeto que este projeto dure muito tempo 🤜🤛

Juliana Trivellato

O Victor simplesmente é um dos profissionais mais dinâmicos e atualizados que eu conheço. Possui uma comunicação espetacular com todos os stakeholders dos projetos nos quais está envolvido. Sua redação é exemplar. Tenho muito orgulho em ter trabalhado com ele e agradeço muito por tudo o que aprendemos juntos.

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Credentials

  • NCFE LEVEL 2 FUNCTIONAL SKILLS QUALIFICATION IN ENGLISH
    NCFE
    May, 2023
    - Nov, 2024
  • Statement of Comparability for Bachelor's Degrees in Journalism and Marketing | RQF Level 6 / SCQF Level 10 / CQFW Level 6 Bachelor degree
    Department for Education
    Apr, 2023
    - Nov, 2024
  • Human Rights for Open Societies
    Utrecht University
    Jul, 2022
    - Nov, 2024
  • IAB Digital Marketing and Media Foundations Certification
    New Skills Academy
    Mar, 2022
    - Nov, 2024
  • Global Diplomacy - Diplomacy in the modern World
    University of London
    Nov, 2021
    - Nov, 2024
  • Neuromarketing
    ComSchool
    Jul, 2015
    - Nov, 2024
  • Pós-Graduação USP (Administração de Serviços)
    USP Marketing Consultancy
    Dec, 2013
    - Nov, 2024
  • Queer readers for Queer Writers
    QUEERCIRCLE
    Feb, 2023
    - Nov, 2024
  • Artivism
    QUEERCIRCLE
    Nov, 2022
    - Nov, 2024

Experience

  • OptimallyMe
    • United Kingdom
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Group Head of Marketing
      • Oct 2023 - Present

      Optimal health for your optimal self: Introducing OptimallyMe. An at-home blood test kit with a difference - your very own personalised, scientifically-backed, interactive dashboard. Our platform helps you discover exactly what's going on inside your body – so you can test, track and optimise your way to a healthier you. As the Group Head of Marketing for two distinct health and wellbeing brands (and third sub-brand coming soon), I'm spearhead the digital strategy, emphasising brand growth and online engagement, creating a flywheel between both brands. I collaborate with brand and local marketing teams to streamline eCommerce practices, enhance content, and monitor performance. Key Responsibilities: • Digital Growth & Strategy: Proactively grow the brands online, utilising social media's vast potential. And lead a team to execute a focused digital plan across all channels. • Website Oversight: Enhance our website's strategy, focusing on optimisation and user experience. • Customer Outreach: Design a digital customer acquisition blueprint aligning with growth goals for each brand • Campaign Management: Collaborate with teams to launch impactful digital campaigns. • Analytics: Use metrics to refine our digital approach continually. • Team Leadership: Guide teams across digital design, development, advertising • Marketing Planning • Working in alignment with the Creative Director to develop campaigns concepts • Giving guidances to the PR Agency/Press Affairs • Managing events, product launches, seminars • Working in deep partnership with the internal AI model to create branded content for our social media Show less

  • Youth and Earth
    • United Kingdom
    • Manufacturing
    • 1 - 100 Employee
    • Group Head of Marketing
      • Oct 2023 - Present

      Youth & Earth produces in the UK innovative products that address the causes of ageing at a cellular level. * We pride ourselves on being among those pioneering the anti-ageing and longevity process. Key Responsibilities: • Digital Growth & Strategy: Proactively grow the brands online, utilising social media's vast potential. And lead a team to execute a focused digital plan across all channels. • Website Oversight: Enhance our website's strategy, focusing on optimisation and user experience. • Customer Outreach: Design a digital customer acquisition blueprint aligning with growth goals for each brand • Campaign Management: Collaborate with teams to launch impactful digital campaigns. • Analytics: Use metrics to refine our digital approach continually. • Team Leadership: Guide teams across digital design, development, advertising • Marketing Planning • Working in alignment with the Creative Director to develop campaigns concepts • Giving guidances to the PR Agency/Press Affairs • Managing events, product launches, seminars • Working in deep partnership with the internal AI model to create branded content for our social media Show less

  • Cure
    • Chief Marketing Officer and co-founder
      • Jun 2021 - Present

      A health-tech that offers 360 degrees health solutions (consultations in-person and online with all sorts of health professionals and medical specialities, medications, exams, surgeries, treatments, hospitalisation, loans for health treatments and products for health, beauty and well-being), promoting health and well-being accessibility and popularisation. All the services and products can be booked and bought on our website and app. We believe that the cure, practicality and self-love can be in the palms of your hands. Responsible for all the concept and branding building from the scratch, including the naming process and logotyping Responsible for developing all the Canvas Model Responsible for all the Benchmarking with all the main local and global competitors spreadsheets Responsible for developing the competitive differential of the business Responsible for the SWOT and SOAR analysis Responsible to develop the company values and propositions PDCA for launching and expansion Responsible for all the Website and APP'’ Map, User Experience Responsible for hiring the team of IT, Developers, Designers, Web Architects, Web Designers (a team of 20 people) Responsible for the interface between the Marketing and IT agency/suppliers Responsible for developing all the membership packs and benefits Show less

  • Graysons
    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Group Marketing Manager
      • May 2023 - Oct 2023

      - Responsible for MKT Strategies, Planning and Digital MKT for important brands such as: University of Greenwich, Transport for London, McCann Agency (London, Central and Manchester), British Library, Francis Crick Institute, City Hall, Silverstone Museum, Bristol Beacon, Royal College of Obstetrician and Gynaecologists, The Law Society, Painters' Hall, Farmers & Fletchers' Hall, Haberdashers' Hall, Leeds Castle, Wakehurst (Kew Gardens), QVC and several others - Developing strategies to grow the brand awareness of Graysons as a contract caterer, a venues hirer, an event producer, a bureau of marketing for his customers or own brands - Planning photo shootings and events covers - Updating the Graysons own company websites and planning a website restructuring and online social media platforms. - Developing content and strategies to improve the website traffic through SMO - Planning and creating collateral for trade shows and venue showcases - Managing database, image library and other marketing assets - Creating and delivering marketing plans for the Group and each of its Venues and Business & Industry customers - Creating and managing email marketing campaigns in Dot Digital - Creating ideas, concepts and copywriting for blogs and e-shots for Graysons and its venues - Creating all branding ID for the venues and retail brands - Developing qualitative and quantitative Surveys for customers' feedbacks - Developing an action-plan based on root-causes to diminish NPS negative scores - Planning and Managing all Graysons social media (for all the brands above) - Creating (copy and graphic design) an internal Newsletter - Developing a newsletter to the B&I customers - Using tools such as Hootsuite, Loomly and Google Analytics to monitor and report on social media activity - Planning all the social media campaigns and digital marketing strategies, providing regular updates, making sure the ROI and expenses can be tracked Show less

  • Harper's Bazaar
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • International Correspondent
      • Oct 2016 - Oct 2023

      Editor, reporter and executive producer for fashion, art, culture, lifestyle and beauty issues for the world's oldest magazine in the World, Harper’s Bazaar (distributed in 60 countries and translated in 13 languages). Editor, reporter and executive producer for fashion, art, culture, lifestyle and beauty issues for the world's oldest magazine in the World, Harper’s Bazaar (distributed in 60 countries and translated in 13 languages).

  • Vision of All (Todos Entrepreneurship)
    • London, England, United Kingdom
    • Head of Marketing
      • Jan 2020 - May 2023

      I created a brand and company from zero with the CEO and founder. I was developing a long-term plan to develop an organisation’s brand. I did the BENCHMARKING to identify the Market size and potential (main markets like the US, Latin America, Brazil and the UK) and the main direct competitors I did all the NAMING PROCESS I did all the BRANDING PROCESS with Branding Differentiation through a technique created by me I created all the brand's Key Visual, including the interior design concept, together with a famous Austrian-British designer I WORKED AS A project manager within a multi-functional matrix environment with engineers, surveyors, designers, lawyers, doctors, optical technicians I did all the market mapping to decide where to open the first four stores (including KPIs like population, age range, salary range and purchasing power, proximity with health clinics, populational density, amount of patients per day and traffic of people in the street) I did the Marketing Planning - PDCA from 2021-2023, including the shops' opening plan and the monthly campaigns I did cross-branding, visual merchandising partnerships and activation campaigns (on and off) with global optical brands, like Ray-ban, Vogue, Speedo, Zeiss, Essilor, Johnson & Johnson, Adidas, Levis, Oakley, Planned and executed two seminars for 2,000 attendants each to present the brand and sell franchises, resulting in 50 new stores sold to franchisees Planned and created branded content for social media and Digital MKT campaigns (Ads, SEO, SMO, Google Analytics, CRM, Traffic, PPC) Responsible for the Map, Flow and User Experience of the new website and e-commerce Working closely and daily with the stakeholders PR/Press Affairs RESULTS 20 stores in 10 months I DELIVERED 1 CAMPAIGN/MONTH WITH DIFFERENT AIMS: Rise sales and increase the average purchase ticket, which rose from $200 to $700 Show less

  • DCommx (Drummond Communication | Studio Von der Liebl)
    • London, United Kingdom
    • Chief Marketing Officer and Brand Consultant
      • Mar 2007 - Mar 2023

      - Marketing Mgt - Brand activation and MKT experience. RESULTS: average sales increase of 300% - Content MKT and Branded Content. Increase of followers, traffic (average traffic increase of 1000%) and tax of conversion (average of 200%) - MKT and Branding Consultancy: annual planning, strategies, mkt surveys, analysis of competitors. Cases with an average sales growth of 300% - Digital Marketing Strategies and Digital Campaigns (SEO, Google AdWords, Hot Leads) - Strong Research Planning and Data Analysis Skills - Consumer Behavior and Experience - Management of CRM and sales/mkt approaches based on data and driven to sales - PR/Press Affairs - Ecommerce: responsible for Map, Flow and UX - Corporate Events SEGMENTS AND CLIENTS: - Pet Care (Vet Club, Cobasi), Charity (Ronald McDonald’s, Tucca, Staci), Education (Unasp, Uninter), Construction (Odebrecht), Environment and Sustainability (SOS Mata Atlantica, WWF), Events Management (Volkswagen, Rolls-Royce, Land Rover, Audi, Wal-Mart), Government (Government of São Paulo, Banco do Brasil, CRECI-SP), Beauty (Avon, Natura, Sisley), Hospitality, Food & Drink (Ouro Minas Palace Hotel, Casa Turquesa, Club Med, Fazenda da Grama Golf Club, Terravista Golf Club, Precis Advisory Group in London, Drummond Castle, Ambev), Medical and Health (CURE, Albert Einstein, Sirian-Libanese hospitals), MKT and Branding Consultancy, Museums and Galleries (MASP, Coletivo 284, Tate Modern), News and Publishing (Vogue and Harper’s Bazaar Magazines, Globo TV, CBN, Press Affairs, customised media), Product Development (optical, furniture and interior design, fashion, Apps, e-commerces, food, beauty), Retail (Wal-Mart, Carrefour, Hirota, Daison Japan, Visao de Todos, McDonalds, Riachuelo, Cartier), Science and Engineering (DG Lab, Pfizer), Fitness (Speedo, World Cup), Technology and Data (CURE, Google, Vtex, Amazon), Entertainment (International Cinema and Literature Festivals, Warner Bros), Travel (Latam, CVC), Banking (Drummonds Bank) Show less

  • Coletivo 284
    • Portugal
    • Design Services
    • 1 - 100 Employee
    • Marketing, Public Relations Consultant and Brand Ambassador
      • Jan 2019 - May 2020

      I did the curatorship of art exhibitions with the international Creative Director Fabio Von der Liebl (highlight tp the exhibition "Erotic Icons" with original photographs by Alair Gomes, one of the most important contemporary artists, with collections bought by Cartier Foundation and Lowe Foundations, MOMA- NYC and MAM-SP) - Published on Harper's Bazaar Magazine I was responsible for brands' activations: Le Creuset, Honda, Samsung, Public Relations and Branding Manager. I contribute with the re-branding and new Key-Visual I planned all annual Marketing Calendar for 2019-2020 including corporate events, user experiences, branding activations with global brands (automotive, furniture, electronic industries) and art-exhibitions I supported the updates of the website and social media *Coletivo 284 is a multimedia and creative space-art gallery for Brands’ activation, with deep immersion in design, product design, Premium furniture, creativity, events productions and management, shows, talks, workshops via a collaborative economy that revolutionises design, marketing, arts and entertainment sectors. Show less

  • Demium
    • Spain
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Marketing Manager and Brand Ambassador
      • Jan 2019 - Apr 2020

      Demium Start-ups: I was responsible for the development of 2 start-ups: one focused on digital signatures and another on popularisation for interior design, both with large scalability I created a brand and company from zero with the CEO and founder. Developing a long-term plan for the development of an organisation’s brand. I did the BENCHMARKING to identify the Market size and potential and the main direct competitors I did all the NAMING PROCESS I did all the BRANDING PROCESS I WORKED as a project manager, within a multi-functional matrix environment, with engineers, surveyors, designers, lawyers I did all the MEDIA Plannings I contributed with Sales Pitches attracting European investors for the series A Responsible for the Map, Flow and User Experience of the new website and e-commerce Show less

  • Conselho Regional de Corretores de Imóveis de São Paulo | CRECISP 2ª Região
    • Brazil
    • Real Estate
    • 1 - 100 Employee
    • Head of Marketing and Communication
      • Jan 2016 - Dec 2016

      Management of the Institutional Image of the Council and the Presidency; Public Relations; Preparation of annual and seasonal PDCA’s; Strategic planning; Branding construction and repositioning; Monitoring, analysis and approval of external communication tools; Implement cultural projects and strategic partnerships of Cross Branding between the federal public service and cultural platforms; Assist the President in his Political, Social Communication and Administrative representation; Managerial internal planning and budgeting activities; Prepare and monitor the Council's Plenary meetings; Prepare corporate and presidential events; Participate in meetings of the Executive Board and the Administrative Council; Promote, participate and advise the President at meetings on projects to be carried out; Support the President in matters of Marketing, Advertising, Journalism and Corporate Communication; Interactively monitor the strategic planning process, helping to identify problems and implement changes (crises Management); Approval and final editing of content for Corporate vehicles (Print magazine, website, applications, Social Networks, etc.) Assist in the creation, contracting, production and placement of advertising messages and editorial projects; Coordinate the official information and disclosures of the Municipality; Follow the news coverage of official events of the Municipality; Conduct prospecting studies and public-private partnerships to promote the market; Analysis and proposals for reformulation of corporate standards and routines; Responsible for the Implementation of the A3P Program (Environmental Agenda in Public Administration) in partnership with the Ministry of the Environment (design and implementation of Sustainability Projects); Maintain close relations with agents and parliamentary bodies; Support the Presidency in formulating policies of interest to the Autarchy and Civil Society. Show less

  • Vivenda do Camarão Oficial
    • Brazil
    • Restaurants
    • 100 - 200 Employee
    • General Manager Marketing and Corporate Communication Manager
      • Jan 2014 - Jan 2016

      Annual strategic planning and management; Manage communication and Marketing actions in almost 400 chain stores (Brazil, US and Paraguay and Portugal); Preparation of annual and seasonal PDCAs; Development of external communication tools (Website, Social Media, Trade Marketing Material); Implementation of e-commerce and application development; Support and management of the routines and demands of Operations and Quality Control; KPI analysis and SWOT analysis for process implementations and improvements; Development of internal marketing material (Newsletters, email Marketing, CRM tools); Participation in Research & Development of New Products; Development of cross-branding actions with important market players such as Ambev, Nestlé and Unilever; Implementation of online media Signage at the POS; Planning and Production of the National and International Franchisees Convention; Franchisee Support and Service, with the elaboration of regional promotional campaigns; Development of projects for Operations, Human Resources, Training and Presidency; Weekly participation in meetings with the Board and Presidency to define and present goals; Management of the Advertising agency, the Press Office and the Digital Media Management (Signage) in Trade Marketing; Analysis and diagnosis of commercial research as a support for campaigns planning; Conducting prices for dishes and drinks through CMV calculations, preparation of Mark Ups and Mark Downs; Restructuring of Visual Communication and Brand identity; Production and Management of the Group's 30-year Campaign; Validation of Annual Media Planning; Department budget planning and management; Management of the Customer Service sub-department; Analysis of weekly surveys carried out by Hidden Client and root cause problem-solving. Geomarketing analysis with strategic actions Show less

  • Daiso Japan UAE
    • United Arab Emirates
    • Retail
    • 1 - 100 Employee
    • Marketing & Corporate Communication Manager
      • Jan 2013 - Jan 2014

      Planning and strategic management Repositioning and brand fortification to the market (focus on final consumers); Development of endomarketing tools and external communication (newspapers, magazines, mascot, website, social networks, visual merchandising, etc.); Implementation of e-commerce; Creation and implementation of Projects to Human Resources, Commercial and Operation Departaments to improve the brand for the trade; Daily analysis of quantitative and qualitative marketing researches; Support for develop Projects in harmony with Human Resources, Operations, Training, Prevention and CEO to communicate the company directly with the final consumer; Management of the institutional website, portal of knowledge (internal tool to the employees), corporate events, seasonal campaigns of marketing and commercial, press office, advertising agency and daily marketing research; Analysis and diagnosis of commercial Sales to produce the tabloid and pricing tools. Management and restructuring of merchandising and promotions (tools for final consumers); Management and implementation of Visual Communication and Merchandising at the Point of Sale; Approval, follow up and studies of marketing researches of the big players (Pernod Ricard, P&G, Unilever, Mondelez, Nestlé, Coca-Cola, Inbev/Ambev, Batavo, JBS, etc.) Show less

  • Drummond Communication
    • United Kingdom
    • Advertising Services
    • Marketing Director, Head of Public Relations and founder
      • Mar 2007 - Mar 2013

      Prospecting new clients and business; Directing the Marketing and Branding projects for customers of different sector (Fazenda da Grama Country & Golf Club, Audi, Cartier, Divanos, Club Med/Terra Vista Golf Club, Breton, Rogério Perez Architecture & Real State, Leardi Real State, Fernanda Marques Architecture and Construction, Wal- mart, Globo-Condé Nast Editions, Sony. Ouro Minas Palace Hotel, Odebrecth, Land Rover, Carrefour, Pão de Açúcar, and so on); Planning and responding strategically Marketing and Communication ́s actions. Managing team of advertisers, journalists, press affairs professionals, public relations; Editor-in-chief of customized and targeted; Approving anual strategies of communication; Managing branding consulting; Accounting for launches of products and services; Managing corporate events. Accounting for the activities of Corporate Communication, Public Relations and Brands management. Developing news projects for Corporate Communication; Prospecting new clients and new business (BTL and ATL). Show less

  • GeneralOptical
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Corporate Communication Manager
      • Dec 2005 - Mar 2007

      Managing brands like Cartier, Mercedes-Benz, Speedo, Gianfranco Ferré, GF Ferré, Trussardi, Dunhill, John Richmond, Looney Tunes, Oscar de La Renta, Ana Hickmann, Bulget, Xuxinha, Attitude/ Wanessa Camargo; Managing internal team of advertisers, designers and trade marketing; Implementing planning culture, with projection of quantitative targets, linking with assumptions (investments and budgets); Evaluating and indicating efforts for alternative strategies, including options of investments, Sales, improvements and profitability on the company ́s productive process at the national level; Managing and train Sales Team, with goal and e incentives Planning, creating and developing advertising campaigns for all the brands and licensed and manufactured products by the company; Planning annual media for all the brands; Managing internal and external communication (endomarketing and Press Affairs); Coordinating promotions at fairs, corporate events, point of Sales (trade marketing team); Setting goals and controls to Sales Department; Monthly reporting to the directors and stakeholders the constant search for improvement at the work made by the sales force. Show less

  • DPZ
    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Account Manager and Copywriter
      • Jan 2005 - Dec 2005

      Advertising Account Manager (Sun Microsystems and Crown Pens, Jin Jin Chinese Food - franchise chain with 100 restaurants, Farmais (Pharmacy chain with 800 stores); Copywriting and editing advertising campaigns for companies such as Atlas Schindler Elevadores, Epson, Farmais (Pharmacy chain with 800 shops), Jin Jin Chinese Food, MD Papers and Pulp, Denver Chemical Specialties, Politeno; Advertising Account Manager (Sun Microsystems and Crown Pens, Jin Jin Chinese Food - franchise chain with 100 restaurants, Farmais (Pharmacy chain with 800 stores); Copywriting and editing advertising campaigns for companies such as Atlas Schindler Elevadores, Epson, Farmais (Pharmacy chain with 800 shops), Jin Jin Chinese Food, MD Papers and Pulp, Denver Chemical Specialties, Politeno;

  • Globo
    • Brazil
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Communication/Journalism Internship Program
      • Aug 2001 - Dec 2004

      Globo & University was a rather disputed internship program (around 2000 subscribers for only 12 positions) where the academics could have professional experiences in the newsroom (working with news gathering, the editors and the reporters. Supporting the covering of economics, politics, national and international news, daily and crime news, and so on and contributing with videos' copywriting and editions). The students also had the opportunity to work with the entertainment programs. My experiences were with Jornal Hoje (news), Programa do Jô (Entertainment - talk show) and as an event and tour organiser, selecting the students for the weekly trips to the TV's headquarter and studios. Show less

  • Andrews University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing and Communication Specialist
      • Jan 2001 - Jan 2004

      Responsible for the internal communication Responsible for updating the official website Ambassador of the academic program "Globo & Universidade" (Globo TV) for the Bachelor of Journalism Copywriter for ads media, like Folders, leaflets, brochures, outdoor media, etc Producer of corporate events Public relations Editor-in-chief and reporter for the house organ Responsible for Press Office Affairs President of the student union Director of communication of the academic directory Editor and reporter for Canal da Imprensa - a website analysing the mass media, talking about economics, politics, the national and international press, addressing how the mass media can influence the decisions and opinions of final readers and consumers. Show less

Education

  • Utrecht University
    Postgraduate Degree, Political Science and Government
    2022 - 2023
  • University of London
    Certificate Level 6, Digital Marketing
    2022 - 2023
  • University of London
    Political Science and Government, Global Diplomacy - Diplomacy in modern World
    2021 - 2021
  • ComSchool International
    Certificate Level 4, Digital Marketing and Neuromarketing
    2016 - 2016
  • Universidade de São Paulo
    Post-Graduation in Service Administration, Management, Business Administration, Direction, Services, Corporate Organization
    2011 - 2013
  • Harvard Business School
    Supplementary course, Business Administration
    2011 - 2011
  • FGV - Fundação Getulio Vargas
    Retail Marketing, Retail Marketing
    2008 - 2008
  • FGV - Fundação Getulio Vargas
    Marketing for Retail, Marketing/Marketing Management, General
    2007 - 2007
  • Unasp - Andrews University
    Journalism, Social Communication, Sociology, Psychology, Photojournalism, Political Science, Religion
    2001 - 2004
  • Unasp - Andrews University
    Publicity and Advertising, Advertising, Propaganda, Marketing, Statistics, Data, Cinema, Creativity, PR, Copywriting, Arts
    2001 - 2004

Community

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