Victor Aniceto
Vice President of Sales at Bosma Smart Home- Claim this Profile
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Bio
Experience
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Bosma Smart Home
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Vice President of Sales
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Feb 2022 - Present
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General Manager Optics Division
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Nov 2021 - Present
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Meade Instruments
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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President
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Feb 2015 - Oct 2021
Guide the company to achieve growth, increased marketshare, profitability and consumer confidence with strategic planning and effective execution. Oversee global sales, marketing, finance and product development. Responsible for putting together a team of motivated and qualified individuals who will uphold the company values and culture. Provide guidance to the operations team which includes purchasing, logistics and and forecasting. Provide guidance to manufacturing, encouraging… Show more Guide the company to achieve growth, increased marketshare, profitability and consumer confidence with strategic planning and effective execution. Oversee global sales, marketing, finance and product development. Responsible for putting together a team of motivated and qualified individuals who will uphold the company values and culture. Provide guidance to the operations team which includes purchasing, logistics and and forecasting. Provide guidance to manufacturing, encouraging quality over quantity, to ensure positive consumer experience. Lead the company to innovate and improve the product functions and craftmanship.
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Vice President Sales
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Nov 2013 - Feb 2015
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Celestron, LLC.
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Vice President of International Sales
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Feb 2013 - Oct 2013
In charge of sales and marketing for Europe, Asia, Latin America and Australia. Full understanding of the retail distribution for consumer optics within the various countries. Knowledge of the costs of importation, duties and distribution costs for various regions.
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Senior Vice President of Sales and Marketing
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Dec 2010 - Feb 2013
Managed Global Sales and continued to achieve growth by successfully opening up distribution with a wide range of business models that includes Amazon, Walmart, Costco, Target, Kohl's, Best Buy, The Sports Authority, BJs Wholesale, Canadian Tire and several other regional chains. Grew distribution at premium incentive, sporting goods, science and education. Increased sales and distribution in Europe, Australia and Asia. Managed marketing and advertising. Managed company sales and… Show more Managed Global Sales and continued to achieve growth by successfully opening up distribution with a wide range of business models that includes Amazon, Walmart, Costco, Target, Kohl's, Best Buy, The Sports Authority, BJs Wholesale, Canadian Tire and several other regional chains. Grew distribution at premium incentive, sporting goods, science and education. Increased sales and distribution in Europe, Australia and Asia. Managed marketing and advertising. Managed company sales and marketing expense as well as product pricing to ensure company profitability. Achieved double digit growth and profitability every year.
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Vice President of Sales
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Sep 2006 - Dec 2010
Oversee growth of US and Canada sales of consumer optics and electronics. Effectively grow revenue with specialty and mass retailers. Create and launch sales promotions for dealers and consumers.
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Director of Sales
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Dec 2000 - Oct 2006
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Education
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El Camino College