Victor Valencia

Product Marketing Manager at Lifeplan / Benify AB
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Contact Information
Location
SE
Languages
  • Spanska Professional working proficiency
  • Engelska Professional working proficiency
  • Svenska Native or bilingual proficiency
  • Tyska Elementary proficiency
  • Norska Limited working proficiency

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Zhen Li

I've got the pleasure to work with Victor as his manager during his time at EasyPark. During his time at EasyPark, he has been trusted with great responsibilities such as being the marketing manager for Sweden and Spain. Victor is a trust-worthy colleague always with a positive approach of things. Once onboard with a project, he is dedicated and able to generate good value creation to the job. He is also curious and open to learn new things and challenge himself to grow further. I would recommend Victor with strong confident for future opportunities within marketing management.

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Experience

    • Product Marketing Manager
      • Feb 2021 - Present
    • Sweden
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • Migration communication lead
      • Oct 2020 - Feb 2021

      I was involved in various marketing projects but my main area was setting up the strategy for how to best convert and migrate users in connection with company acquisitions in different markets. This included market and user research, content and asset creation / coordination, channel & process optimization, and reporting. I worked side by side with the product team and the developer team to make the app flow as smooth as possible in both the EasyPark app and the acquired companies' apps.

    • Marketing Manager Spain
      • Jan 2020 - Sep 2020

      Used my experience from working in the Headquarters in Stockholm to grow the market in Spain. Focus was on planning and setting up the strategy for our communication in connection with a major user migration.

    • Marketing Coordinator/Manager Sweden
      • Mar 2017 - Dec 2019

      In my role as a coordinator and project leader, my tasks varied to a great extent. My responsibilities were mainly to plan, lead, and execute marketing initiatives within B2C, B2B, B2G, PR, digital, CRM, and partnerships. Examples of tasks were to plan and coordinate marketing campaigns, both online and offline (city campaigns), setting up communication to our users in own channels, optimizing CRM and App stores, analyzing data, reporting.

    • Sweden
    • Financial Services
    • 1 - 100 Employee
    • Credit & Debt Operator / Customer Service
      • Jun 2014 - Mar 2017

      Tasks - Analyzed the market for the installment payment business in physical stores and provided a market plan (one time off) - Structured and followed up on customers' payment plans - Advised customers and supported them when payment problems appeared - Analyzed customer profiles Tasks - Analyzed the market for the installment payment business in physical stores and provided a market plan (one time off) - Structured and followed up on customers' payment plans - Advised customers and supported them when payment problems appeared - Analyzed customer profiles

    • Lead Generator
      • Jun 2013 - Sep 2013

      Tasks - Conducted market research for HP - Generated relevant leads. - Reported results to sales team Tasks - Conducted market research for HP - Generated relevant leads. - Reported results to sales team

    • Spain
    • International Trade and Development
    • 1 - 100 Employee
    • Trainee - Member & Event Coordinator
      • Jan 2013 - Jul 2013

      Tasks - Assisted members with information and market researches in Sweden or Spain. - Managed social media and created newsletters send outs. - Planned events and networking lunches. Tasks - Assisted members with information and market researches in Sweden or Spain. - Managed social media and created newsletters send outs. - Planned events and networking lunches.

    • Bank Official
      • Jun 2012 - Jan 2013
    • Account Manager
      • Jan 2012 - Jun 2012

Education

  • Stockholms universitet
    Master of Business Administration, Consumer & Business
  • Mannheim Business School
    Exchange semester
    2016 - 2016
  • Folkuniversitet
    Diploma (YH-utbildning) in exports and sales

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