Victor ULRICH

Subsidiary Managing Director RIEDEL France at RIEDEL - THE WINE GLASS COMPANY
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Contact Information
Location
Paris, Île-de-France, France, FR
Languages
  • Allemand Professional working proficiency
  • Anglais Native or bilingual proficiency
  • Français Native or bilingual proficiency

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Walter Giomi

I've had the luck to work with Victor for a few years. I admire his ambitious attitude and the passion he put for keeping professionality high standards.

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Victor is very passionate in his career and detail oriented, always helpful and offer good solutions. With his extensive experience in the wine and wine glass industry, and his charming personality, I truly believe he shall further excel in his new challenge! Bravo Victor!!!🍾🍾🍾

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Experience

    • Austria
    • Glass, Ceramics and Concrete Manufacturing
    • 1 - 100 Employee
    • Subsidiary Managing Director RIEDEL France
      • Apr 2021 - Present

      Subsidiary Manager

    • Vice President Asia Pacific RSN Group
      • Apr 2015 - Apr 2021

      In charge of the 3 brands of the company: Riedel, Spiegelau and Nachtmann. My responsibility covers Asia Pacific retail and horeca markets as well as Airlines and Duty Free // Sales & Marketing. I manage a pool of distributors across Asia.Opening of RSN Crystal Asia - regional office in Singapore covering:South-Korea, Taiwan, Singapore, Hong-Kong, Macau, China, Thailand, Vietnam, Myanmar, Indonesia, Philippines, Malaysia, Mongolia, Cambodia, French Polynesia o Travels throughout assigned territory to call on distributors to obtain new business and expand existing business.o In charge of the marketing Strategy in Asia Pacific (Partnerships, sales, price strategy, assortment, contracts and distribution agreement) o Advises distributors concerning sales and advertising techniques.o Analyses market trends and sales data to assist distributors in sales promotions for present and future business.o Displays and demonstrates product, using samples or catalog explaining features/ attributes and advantages over competition (new products launch)o Observes market analysis to determine customer requirements, volume potential, competitive pricing. o Represents RSN at trade shows to promote our portfolio (7 fairs per year)o Coordinates the strategy between headquarters and Distributors, develops sales campaignso Provides input and implements annual sales plan for the territory, including sales strategy, to maximize return from the territory's assigned accounts/geographic area and to meet the territory's sales quotas established by the ownero Responsible for the training and management of brand manager, sales representatives, etc.o Ensures that customers are receiving the level of service promised and that customers appreciate the value provided by the company.o Conducts merchandising trainings o Conducts Riedel Glass Tasting & Spiegelau Craft Beer Tasting in public for Trade and ConsumersI report directly to Mr M.J Riedel (CEO) and Mr G.J Riedel (owner). Show less

    • Sales Manager France
      • Mar 2014 - May 2015

      In charge of the 3 brands of the company: Riedel, Spiegelau and Nachtmann. I managed a pool of distributors in charge of the French Market.Channels: Retail, Horeca and Corporateo Travels throughout assigned territory to call on distributors to obtain new business and expand existing business.o R&D on new products - Champagne Glass from the Veritas collection, several workshops with winemakerso In charge of the marketing Strategy in FRANCE (Partnerships, sales, price strategy, assortment, contracts and distribution agreement) o Advises distributors concerning sales and advertising techniques.o Analyses market trends and sales data to assist distributors in sales promotions for present and future business.o Displays and demonstrates product, using samples or catalog explaining features/ attributes and advantages over competition (new products launch)o Observes market analysis to determine customer requirements, volume potential, competitive pricing. o Develops sales campaigns to achieve goals of company.o Represents RSN at trade shows and association meetings to promote product.o Coordinates the strategy between headquarters and Distributorso Provides input and implements annual sales plan for the territory, including sales strategy, to maximize return from the territory's assigned accounts/geographic area and to meet the territory's sales quotas established by the ownero Responsible for the training and management of brand manager, sales representatives, etc.o Ensures that customers are receiving the level of service promised and that customers appreciate the value provided by the company.o Conducts Riedel Glass Tasting & Spiegelau Craft Beer Tasting in public for Trade and ConsumersThe ownership asked me to move to Asia to take over our regional office. Show less

    • France
    • Food and Beverage Services
    • 1 - 100 Employee
    • Co-Founder of one of the leading F&B concept in France
      • Oct 2011 - Present

      FOOD AND WINES LOVERS “BON VIVANT” COMMUNITY Start-up co-founder in French gastronomy Operating now 15 restaurants in France Black Pork Farming Producing videos on the French Art de Vivre and Terroir Events Sourcing Co-Founders: Vincent Bernard and Arthur Edange www.gueuleton.fr FOOD AND WINES LOVERS “BON VIVANT” COMMUNITY Start-up co-founder in French gastronomy Operating now 15 restaurants in France Black Pork Farming Producing videos on the French Art de Vivre and Terroir Events Sourcing Co-Founders: Vincent Bernard and Arthur Edange www.gueuleton.fr

    • France
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Project Manager Union des Grands Crus de Bordeaux
      • Jan 2013 - Sep 2013

      60 events organised each year around the world. In charge of the Week-end des Grands Crus 2013 and the En Primeur week: Sales, budget management, venue booking, contract negotiation. Event logistics: International Trade Fair, Week-End des Grands Crus 2013, en primeur campaign for vintage 2012 and Vinexpo 2013. Promoting Bordeaux Wines to key distributors, ensuring their knowledge is current and appropriate for each vintage. Communication: Guide, tasting books, flyers, brochures, banners, social network, blogs. International Media Relations and Wine Ratings (press release, press conference). Marketing strategy for our 134 Bordeaux Grands Crus members. www.ugcb.net Show less

    • Assistant to Managing Director and Ambassador
      • May 2012 - Dec 2012

      (internship) Marketing and business development: Designed, implemented & facilitated an effective international marketing strategy. Created communication materials, newsletters. Implementing a CRM. Coordinated the network in line with brand guidelines and strategy, Identifed new trends, new markets and new partners. Event Management: Proposed customized programs for business trips and individuals. Relationship with Union des Grands Crus de Bordeaux, Vinexpo, Crus Bourgeois Alliance. www.winetourinfrance.com Show less

    • France
    • Market Research
    • 1 - 100 Employee
    • Business Development and Communication Manager / Project Manager
      • Sep 2010 - May 2012

      Managed and developed a sales team of 8, Identified and secured new business, Implemented sales strategy to demonstrate business value and to achieve 30k euros target. Managed and developed a sales team of 8, Identified and secured new business, Implemented sales strategy to demonstrate business value and to achieve 30k euros target.

    • Montenegro
    • Maritime Transportation
    • Marketing & Skipper
      • Jun 2011 - Aug 2011

      Luxury Yacht rentals, various business development activities, Retail, Online Marketing, Customer Relationship Management, Skipper for sailing yacht Luxury Yacht rentals, various business development activities, Retail, Online Marketing, Customer Relationship Management, Skipper for sailing yacht

Education

  • INSEEC School of Business & Economics
    Master of Business Administration (M.B.A.) Grande Ecole de Commerce, Business Administration and Management, General
    2010 - 2014
  • Victoria University
    Master of Business Administration (MBA), Marketing international
    2013 - 2013
  • PREPARATORY CLASSES FOR FRENCH GRANDES ECOLES (2 YEARS)
    ECS Lycée Fabert, Economics
    2008 - 2010
  • Lycée Georges Baumont
    High School Diploma of Science with distinction
    2006 - 2008
  • Wine & Spirit Education Trust
    Level 3
    2020 -

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