Experience

YLLW

• Sweden
• Furniture
• 1 - 100 Employee

• Chief Operating Officer

  • Nov 2022 - Present

  - Reinventing the furniture industry with a disrupting business model - building a powerhouse of senior top talents in the Design & Furniture industry.- Working with the most prestigious architects, designers and furniture makers to create a new level of offices, hotels, restaurants and residential homes across the Nordics. - Reinventing the furniture industry with a disrupting business model - building a powerhouse of senior top talents in the Design & Furniture industry.- Working with the most prestigious architects, designers and furniture makers to create a new level of offices, hotels, restaurants and residential homes across the Nordics.



Synsam Group

• Sweden
• Retail
• 300 - 400 Employee

• Head of Private Label

  • Nov 2020 - Nov 2022

  Responsible for the Business Area, Private Label - Synsam's portfolio of own brands for glasses, sunglasses and accessories. Developing the strategic agenda with full responsibility for the customer offering, operating model, brand- and product development, and marketing & sales. Managing the end-to-end process from strategy to final product and all external launches in 500 stores across the Nordic region.

• Commercial & Operations Manager, Private Label

  • Jan 2018 - Nov 2020



PwC Consulting

• Business Consulting and Services

• Manager

  • Jan 2017 - Jan 2018

  Management Consultant within the Strategy & Operations group at PwC Consulting. Broad industry experience: e.g. Consumer Goods, Energy & Utilities, Industrial Goods, Forest & Paper and Financial services.Experience of handling the full project life cycles, from design to implementation, and the related change management process.Broad case experience, examples include:1) Operationally responsible within the PMO for a large IPO and corporate separation for a leading global manufacturing company. Jointly responsible for the entire separation and to ensure IPO compliance for the two separated companies, including building several brand new corporate functions. Reported to SVP Strategic Projects and the Group Management Team.2) Project Portfolio Management. Responsible for the entire project portfolio for 2016 which should enable the execution of the organizational strategy for a Nordic Oil & Gas company.3) Go-to-market development. Project leader when assisting a global manufacturing company with developing strategies for their go-to-market model in order to support their expansion strategies. The work included customer segmentation, development of customer specific value propositions and an updated sales model.4) Corporate strategy. Developed a five year corporate strategy plan with the aim of reducing the volatility of the business and create a stable profitability over the five year period. 5) Customer strategy. Helping a Scandinavian Financial Services company to increase customer value, customer retention and loyalty.Main focus areas primarily within Carve-outs/Divestitures, Corporate strategy (incl. go-to-market, customer- and pricing strategy) as well as helping clients achieve organizational strategy through project portfolio management (PMO).

• Assistant Manager

  • Jul 2015 - Dec 2016

• Senior Associate

  • Jan 2014 - Jul 2015

• Associate

  • Aug 2012 - Jan 2014