Experience

MOVii

• Colombia
• Financial Services
• 100 - 200 Employee

• Chief Financial Officer

  • Mar 2022 - Present

  Movii is the largest independent digital bank in Colombia Movii is the largest independent digital bank in Colombia



Urbano Express Holdings

• Perú /Chile

• Regional Vice President of Finance

  • Jun 2016 - Mar 2022

  UE is a multinational courier specialized in Parcels and Packages across the growing Latin-American eCommerce markets. UE is backed by Colony Latam Partners and has annual revenues over US$25MM with more than 1,000 employees in Perú and Chile. • Managed multiyear strategic plan aimed at leading the eCommerce segment, successfully executing strategic initiatives totaling US$550K and enabling revenue growth in the eCommerce segment from 15% to 47% YTD • Performed in-depth profitability analysis of current operations, facilitating the migration from a fixed to a variable cost structure, improving SLAs from 80% to 93% of effectiveness, and EBITDA margins from 13.9% to 19.2 % YTD • Executed First 100-days plan by reshuffling the company subsidiary portfolio, including the successful sale of El Salvador´s operation and the acquisition and integration of a new operating subsidiary in Chile • Re-engineered financial statement procedures and chart of company accounts, in both subsidiaries, ensuring on-time monthly reporting and accounting transparency to Board of Directors • Estimated new working capital requirements for eCommerce segment ensuring on-time payment to third-party distributors by improving Days Outstanding from 90 to 59 days, Show less



GCH & Cia

• Medellín, Colombia

• Chief Financial Officer

  • Apr 2015 - Jun 2016

  GCH is an industrial firm with more than 30 years of technical experience manufacturing coatings, laminates and adhesives for industries such as footwear, consumer and paperboard packaging  Responsible for strategic planning and managing the company’s financial resources • Designed a 5-year strategic plan encompassing new target niche markets, export offer, improved operational and inventory management and product quality assurance • Strengthened company balance sheet through new capital injection of COL$600 Mil • Managed migration process to new International Financial Reporting Standard norms (IFRS), including the design of new set of accounting policies, preparation of Opening IFRS Statement of Financial Position, and coordination of new internal procedures Show less



Santander Bank, N.A.

• United States
• Banking
• 700 & Above Employee

• Commercial Consultant RE & Commercial Banking – Corporate Development

  • Apr 2014 - Mar 2015

   Responsible for supporting and coordinating sales processes across all Corporate Banking segments, including Business Banking, Middle Market, Commercial Real Estate, Trade Finance and Specialized Businesses, covering more than 340 Relationship Managers and sales support personnel.• Supported implementation of new sales model for Business Banking segment (with more than US$3 Bill in assets) including a new market segmentation, sales routines and sales CRM tools• Developed new commercial strategies focused on new client acquisition through prospecting analysis of several data-bases, resulting in the “qualification” of 45K new profiles for multi-products sales• Managed incentive plans for over 40 Relationship Managers in the Specialized and Commercial Real Estate businesses, successfully aligning sales performance with 100% budget compliance Show less

• Organization & Structure Manager – Cost & Structures (

  • Feb 2010 - Mar 2014

   Responsible for executing strategic projects across the bank’s businesses aimed at integrating Sovereign into Santander Bank utilizing analytical tools, models and methodologies after US$1.9 Bln purchase transaction.• Implemented Program Management Office (PMO) methodology to track implementation of new Risk Model and IT System, fully executing over 900 milestones among 30 cross-functional managers• Optimized capital budgeting decisions for retail branch openings in target markets through marginal cash flows modeling, including NPV sensitivities, WACC, IRR, and ROI• Coordinated turnaround of Residential Real Estate Owned (REO) Department, resulting in a 50% inventory reduction from 470 to 238 properties, decreasing average time to sale from 210 days to 174 days, and contributing to a financial loss reduction of -9% Show less



BlueSentinel, Inc

• Vice-President – Strategic and Financial Advisory Services

  • Jan 2003 - May 2008

  BLS is a holding company dedicated to provide advisory and financial services as well as to manage its own proprietary investments Vice-President – Strategic and Financial Advisory Services  Responsible for leading 3-6 people teams through the execution of advisory and financial services; advised BLS’ proprietary investment team in the completion of special situation projects.• Structured back-office operation including accounting, investor relations, and compliance for new $7Mln hedge fund. • Managed daily operations of recovery fund on behalf institutional creditors during REFCO’s bankruptcy, totaling $45Mn in trading account assets; negotiated claim sales to investment banks recovering 88% of estate-held assets.• Authored report on financing standards to High Yield companies in support of client’s negotiations of a $550Mln debt issuance Show less

• Analyst/Operations – Business Intelligence Services

  • Aug 2001 - Jan 2003

   Responsible building and managing proprietary partner network in Europe, Asia and Latin America.• Assisted capital raising process, including drafting presentation and subscription documents in support of a successful US$600K first -round of investments• Develop partnerships with information providers in Asia and Europe, expanding proprietary network in 20 countries.• Created database of more than 600 qualified prospects to be targeted in new marketing campaign facilitating sales process• Managed payroll process, office space and IT infrastructure for daily start-up operation Show less