Experience

Complete Mathematics

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Head Of Sales

  • Jan 2022 - Present

  I currently hold the lead responsibility for all sales activities at Complete Mathematics, a well-regarded, well-funded UK EdTech company. The sales team & I have already started something incredible; generating unparalleled growth with an unprecedented product built by a world leading educator. I play a key role in continuing to build & optimise an effective sales team & sales culture, building strong process foundations, managing all reports & linking closely to the marketing functions. I manage a team of Sales Development Representatives & Sales Executives & work closely with a team of Education Advisors, together building relationships with schools & academic trusts in order to drive sales of the Complete Mathematics product suite to help millions of children around the world have the best possible educational experience! Show less



Rapid Transformational Therapy Ⓡ

• United Kingdom
• Mental Health Care
• 1 - 100 Employee

• Head Of Sales

  • Jul 2021 - Dec 2021

  A promotion to this role came after just 4 months with the Company and required that I managed a team of 10 team leaders and 80 inner sales agents all of which I was instrumental in scaling whilst in the Sales Operations Manager role. In addition I also managed an outbound sales team of 18 sales agents and their team leader. Sales reporting, data analysis, and forecasting remained at the forefront of my key strengths upon which I built and further refined. I exceled in working closely with the multifunctional teams, both internally and externally. Working closely with the Sales Training Manager, I oversaw the training, auditing and coaching programmes all sales agents and team leaders utilized in order to improve their performance and efficiencies.Key Achievements• Designed and introduced a new suite of sales commission and incentives for all sales staff• Achieved a sales growth of 26.55% in the first full month as well as increased conversion rates• Built and managed a new bilingual team of 4 agents and a team leader to launch our product offering to the Spanish market which resulted in 10.22% additional sales in the first 2 months. Show less

• Sales Operations Manager

  • Mar 2021 - Jun 2021

  This position consisted of defining monthly and quarterly objectives and targets, standardising and improving business reporting, overseeing sales funnels and analysing data to improve performance, streamlining and optimizing the sales pipeline process, reviewing and evaluation of all sales systems, tools and technology, ensuring a high level of sales data integrity, forecasting and data analysis to provide insights into performance, required sales capacity, marketing requirements.Key Achievements• Overhauled all sales reports and created meaningful and insightful report dashboards for sales agents and management that increased visibility and understanding of the data• Improved systems and processes linked to sales capacity requirements that enabled the marketing teams to be more efficent with paid advertising requirements• Scaled the sales team from 46 sales agents lead by 7 Team Leaders to 80 sales agents led by 10 Team Leaders in 3 months• Promoted to Head of Sales on 1 July 2021 Show less



Varsity College

• South Africa
• Higher Education
• 700 & Above Employee

• National Sales Coordinator

  • Apr 2016 - Jan 2021

  This position encompassed 3 main roles: Sales Operations Management, Sales Analyst and Team Manager and, as such, I was responsible for implementing and managing IIE’s Varsity College Sales Methodology nationwide. This was an end-to-end responsibility which included: data analysis, reporting, sales process & systems design, forecasting, sales target management, sales recruitment and performance management.KEY ACHIEVEMENTS • Played a key role in increasing enrolments nationally by 8.91% and revenue by 48.73% between 2016 and 2020. I accomplished this by:o Launching a new (On The Road) sales department, to which I contributed 80% of the design, hired all new staff, designed processes, and procured vehicles.o Continuing expansion of the College’s Africa Strategy by building commercial relationships in new countries and cities.o Providing guidance and instruction across 8 campuses, enabling them to dramatically improve their efficiency and enable growth.o Designing and implementing several sales reports and systems to facilitate the above effectively• Developed a sales tracking system to measure individual and campus sales performance and which included a robust Performance Improvement Plan.o Communicated with top 5 performers monthly, providing them with a detailed breakdown of the wins that had contributed to their success, which boosted morale considerably.o Encouraged poor performers to learn from top performers, and provided them with useful insights that helped them improve their performance.• Developed a new sales recruitment process, by which I reduced average open vacancies from 60 days to less than 30 days. Achieved by building a network of 18 sales specific recruitment agencies and dynamic candidate interview processes.• Developed and refined an entire suite of sales reports and systems that covered all aspects of the sales process in detail and in conjunction with other key systems in order to achieve the highest levels of reporting integrity Show less

• Senior Deputy Principal - Sales & Marketing

  • Aug 2013 - Mar 2016

  This job saw me developing much of the skills and strategy that I then rolled out nationally, after being promoted to the position above. In this role I was the second in charge to the campus principal, managing the 2 full-time & part-time sales managers, as well as the Africa Strategy sales team with a total of 17 sales staff members. KEY ACHIEVEMENTS• Grew full-time campus enrolments by 35.33% and revenue by 71.71% between 2013 and 2016 by:o Managing and adapting a system of challenging yet achievable sales targets.o Providing mentorship, support, and guidance to empower staff to give great performance.• Grew part-time campus revenue by 17.57% using the same strategies outlined directly above.• Successfully executed Varsity College’s Africa Strategy from initial launch into 14 different African countries. Primarily achieved by:o Planning, budgeting, and executing trips to visit schools in countries throughout Africa.o Building key relationships with government officials and recruitment agencies etc.o Hiring and managing sales staff. Show less

• Vice Principal - Sales & Marketing

  • Jun 2009 - Jul 2013

  This is the role in which I further developed the leadership skills that would bring me success throughout my later career. I managed a team of 9 salespeople, the reception staff, and the Sports & Social Coordinator.KEY ACHIEVEMENTS AND RESPONSIBILITIES• Managed the entire sales and marketing functions and sales team, setting sales targets, monitoring performance, stakeholder relationship management, customer relationship management and brand awareness.• Grew full-time campus enrolments by 17.74% and revenue by 54.86% between 2009 to 2013.• Designed and implemented various sales reports and processes which are still in use nationally today.• I was seconded to also lead out sales methodology at another IIE brand, FLB from April 2013 to April 2014. Show less

• Senior Student Advisor

  • Jul 2006 - May 2009

  In this sales role, I recruited new full-time students (customers). I did this by using Varsity College’s Methodology, including new business development, public speaking, database collection, securing appointments through phone calling, consultations, and consistent follow-up and nurturing using Microsoft CRM.KEY ACHIEVEMENTS• Consistently reached individual weekly and monthly targets and was instrumental to the campus reaching overall sales full-time sales targets in 2008 and 2009.• Achieved the highest conversion rate of applications from consultations nationally.• Was promoted to Senior Student Advisor in 2008. Show less



FLB Educational Institute

• Contracted Vice Principal - Sales & Marketing

  • Apr 2012 - Apr 2013

  Whilst in my role as Vice Principal - Sales & Marketing at IIE Varsity College I was seconded to assist another brand within the Advtech Group, FLB. I was tasked to roll out the total sales & marketing concept by effectively managing the sales and marketing portfolio of new full-time students through the application of proven sales methodology. Managing the full-time sales team, setting of sales targets, monitoring sales performance, performance management, effective stakeholder relationship management and brand awareness in addition to setting up new systems and processes to facilitate sales success. Show less



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Toyota SA Client Liason / Brand Ambassador

  • Jan 2006 - May 2006

  Brand Ambassador for the Toyota Experience store in Menlyn Mall. This position entailed customer relations, test drive bookings, vehicle demonstrations. Brand Ambassador for the Toyota Experience store in Menlyn Mall. This position entailed customer relations, test drive bookings, vehicle demonstrations.