Experience

Muscle & Fitness

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Search Engine Optimization Manager

  • Apr 2020 - Present

  • Responsible for the day-to-day operations of Muscleandfitness.com and the MuscleandFitness YouTube Channel. • Directly manage site’s CMS, the creation of editorial content, and the optimization of all digital assets (link building, metadata, heading hierarchy, SEO titles, schema markup, and URL Structure). • Research relevant images for all articles and posts, retouch images for thumbnails and main images, and implement image optimization strategy. • Work with the sales director to… Show more • Responsible for the day-to-day operations of Muscleandfitness.com and the MuscleandFitness YouTube Channel. • Directly manage site’s CMS, the creation of editorial content, and the optimization of all digital assets (link building, metadata, heading hierarchy, SEO titles, schema markup, and URL Structure). • Research relevant images for all articles and posts, retouch images for thumbnails and main images, and implement image optimization strategy. • Work with the sales director to update policies, contractual obligations, and expectations for sponsors and advertisers which lead to a decrease in turnaround time. Coordinate with ad ops, sales & marketing, and dev team to implement impression pixels and RSS prefixes for campaigns which include sponsored sweepstakes and posts. Key Achievements: • Leverage BrightEdge tools to create dashboards to track KPIs and performance, improve site speed, and update evergreen content. • Created and implemented a SEO strategy that led to an increase in users by 40%, pageviews by 57%, sessions by 32%, pages/session 19% and a decrease in bounce rate by 16% (Google Analytics Jan -Nov 2020 vs Jan-Nov 2022).

• Senior Web Producer

  • Apr 2018 - Apr 2020

  • Managed the editorial calendar and provide editorial team with insights based off keyword research and planning. • Oversaw and execute the update of evergreen content and the handling of 401 redirects. •Managed and implemented A/B testing for Flex, Muscle and Fitness, and Muscle and Fitness HERS newsletter. • Run site wide audits maintain a healthy core vitals and optimize all digital content on website. Key Achievements: • Built and updated over 1400 posts that led to an… Show more • Managed the editorial calendar and provide editorial team with insights based off keyword research and planning. • Oversaw and execute the update of evergreen content and the handling of 401 redirects. •Managed and implemented A/B testing for Flex, Muscle and Fitness, and Muscle and Fitness HERS newsletter. • Run site wide audits maintain a healthy core vitals and optimize all digital content on website. Key Achievements: • Built and updated over 1400 posts that led to an increase in search engine result visibility and traffic. • Created one of the top ten traffic generating posts on the site that generated 3390835 pageviews YTD.



Weider Publications

• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Production Director

  • Apr 2012 - Mar 2018

  • Route editorial pages, create and assign files on K4, fix font issues, retouch images, preflight print ready files, output and review Epson proofs, operate color management system, package and ship final digital files. • Work closely with creative directors and retouching team to provide a visually appealing product that communicates brands' identity. • Participate and lead production meetings to address workflow issues, scheduling, and delegate responsibilities. • Repurpose assets… Show more • Route editorial pages, create and assign files on K4, fix font issues, retouch images, preflight print ready files, output and review Epson proofs, operate color management system, package and ship final digital files. • Work closely with creative directors and retouching team to provide a visually appealing product that communicates brands' identity. • Participate and lead production meetings to address workflow issues, scheduling, and delegate responsibilities. • Repurpose assets for digital use. Show less • Route editorial pages, create and assign files on K4, fix font issues, retouch images, preflight print ready files, output and review Epson proofs, operate color management system, package and ship final digital files. • Work closely with creative directors and retouching team to provide a visually appealing product that communicates brands' identity. • Participate and lead production meetings to address workflow issues, scheduling, and delegate responsibilities. • Repurpose assets… Show more • Route editorial pages, create and assign files on K4, fix font issues, retouch images, preflight print ready files, output and review Epson proofs, operate color management system, package and ship final digital files. • Work closely with creative directors and retouching team to provide a visually appealing product that communicates brands' identity. • Participate and lead production meetings to address workflow issues, scheduling, and delegate responsibilities. • Repurpose assets for digital use. Show less



S&H Corp

• Managing Partner

  • Jan 2007 - Jan 2012

  • Manage payroll and finances. • Responsible for the purchase, budgeting, and pricing of inventory. • Observe purchasing trends of consumers and create a purchasing schedule based on sales. Maintain sanitary conditions and ensure all practices adhered to FSIS code. • Liaison for purveyors, wholesalers, and drink distributors. • Manage payroll and finances. • Responsible for the purchase, budgeting, and pricing of inventory. • Observe purchasing trends of consumers and create a purchasing schedule based on sales. Maintain sanitary conditions and ensure all practices adhered to FSIS code. • Liaison for purveyors, wholesalers, and drink distributors.



Totsy.com

• Production Manager

  • 2012 - 2012

  • Coordinate with buyers, copywriters, and sales team to promote products on the website. Manage database of products and shipping information. • Upload sales content using in-house CMS. • Attend weekly meetings on how to improve user experience and improve sales. • Create a management system that allow managers to track timesheets. • Coordinate with buyers, copywriters, and sales team to promote products on the website. Manage database of products and shipping information. • Upload sales content using in-house CMS. • Attend weekly meetings on how to improve user experience and improve sales. • Create a management system that allow managers to track timesheets.



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Production Coordinator

  • Sep 2006 - May 2009



KPMG US

• United States
• Financial Services
• 700 & Above Employee

• Junior Web Developer

  • May 2005 - Sep 2005

  Update KPMG ARO website find and fix broken links and broken code in HTML (ahref, img) . Convert HTML pages to XML using KPMG's proprietary software. Update KPMG ARO website find and fix broken links and broken code in HTML (ahref, img) . Convert HTML pages to XML using KPMG's proprietary software.