Victor Ganev

Digital Marketing Generalist at Acvilin Grup
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Location
Chișinău, Moldova, MD

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Experience

    • Moldova
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Digital Marketing Generalist
      • Apr 2021 - Present

      Projects:Acvilin Grup;Lux Proba Grup;Ahmad Tea Moldova;Cabinet Plus;Depo Construct;ZooMania.md.Objectives:- Migration of the scaune.md project to a new, completely independent and modern platform.- Integration of ecommerce tag manager on the sites scaune.md, zoomania.md, cabinet.mdAccomplishments:- Converting scaune.md in a modern website according to all modern best practices in digital marketing. The ability to track user actions on the site allowed for deeper optimization of advertising campaigns. Optimal budget allocation increased ROI by at least 30% and made it possible to create segmented offers for different types of consumers. Show less

    • Digital Marketing Generalist & Graphic Designer
      • Mar 2020 - Apr 2021

      Projects:Acvilin Grup;Lux Proba Grup;Ahmad Tea Moldova;Cabinet Plus;Depo Construct;ZooMania.md.Objectives:- Launch and promotion of the Ahmad Tea brand on the Moldovan market (digital marketing and online promotion).- Development and maintenance of e-commerce platform Scaune.md.- Setting tasks and monitoring the process of developing an online store: Zoomania.md.- B2B promotion of projects: Acvilin Grup, Lux Proba Grup, Cabinet Plus, Depo Construct.Accomplishments:- Development and launch of Google ADS for Scaune.md resulted in a doubling of traffic for the same amount of investment and conversion rate.- The Zoomania project is a modern e-commerce platform with a high level of process automation. In development, we took into account the entire experience of Scaune.md and other platforms that our team worked on. Show less

    • Marketing Department Specialist
      • Feb 2019 - Feb 2020

      Scaune.md;Depo Construct;Zentrum Hotel;Cabinet Plus.Objectives:- Launch of the first ecommerce platform in the portfolio of Acvilin Grup holding. Online store selling furniture ( scaune.md )- B2B promotion of Depo Construct shopping center.Accomplishments:- During the first 6 months after launch of the Scaune.md project, investments in e-commerce paid off by 100%.- Between 2018 and 2019, occupancy of the shopping center was over 65%.

    • Marketing Department Specialist
      • Sep 2018 - Feb 2019

Education

  • Technical University of Moldova
    Licentiate degree, Information Technologist
    2012 - 2016

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