Victor Espeland
Communications & Brand Manager at Dr. Beasley's- Claim this Profile
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Experience
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Dr. Beasley's
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United States
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Soap and Cleaning Product Manufacturing
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1 - 100 Employee
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Communications & Brand Manager
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Jan 2018 - Present
Dr. Beasley’s is a Chicago-based manufacturer of luxury auto detailing products that also operates the legendary Lincoln Park auto detail shop Simon’s. As Communications Manager, I own all in-house creative, marketing and PR responsibilities.- Create video, image and text-based content informed by SEO strategies to achieve key marketing objectives. Grew Domain Authority by 10% through backlink content strategy. Secured #1 ranking for dozens of high value keyphrases. Grew YouTube subscribers 69% with high quality longform content.- Design layout, write copy and develop all creative for conversion-optimized product and landing pages using WooCommerce’s Flatsome builder and Wordpress’s Elementor builder. Grew store conversion rates by 18%.- Grow and nurture customer base and email marketing audience through gated content, newsletter and marketing automation strategies. Grew email marketing audience 200%. Grew email marketing revenue 25%.- Create engagement-optimized daily content for social media to expand brand awareness. Grew Instagram followers 69%. Grew Facebook followers 35%.- Provide general creative support for Simon’s and Dr. Beasley’s. Designed print materials, event signage and apparel. Captured photo and video for events.
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Wrightwood Medical, Inc.
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Sales Representative
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Feb 2015 - Nov 2017
- Sought surplus medical equipment purchase opportunities from various medical facilities and asset management groups through cold calling and e-mail- Drafted quotes for prospective sellers - Found end users for purchased medical equipment and supplies - Maintained positive working relationships with existing customers - Sought surplus medical equipment purchase opportunities from various medical facilities and asset management groups through cold calling and e-mail- Drafted quotes for prospective sellers - Found end users for purchased medical equipment and supplies - Maintained positive working relationships with existing customers
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DePaul University
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United States
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Higher Education
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700 & Above Employee
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Outbound Teleservices Supervisor
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Mar 2012 - Dec 2014
- Assigned student callers to various calling projects based on needs of University- Supervised team of 10-15 callers, providing assistance when needed- Drafted end-of-day reports on calling statistics- Printed cool coloring pages and crosswords for callers - Assigned student callers to various calling projects based on needs of University- Supervised team of 10-15 callers, providing assistance when needed- Drafted end-of-day reports on calling statistics- Printed cool coloring pages and crosswords for callers
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DuPage Neurosurgery
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United States
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Medical Practices
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Executive Assistant
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Jun 2009 - Aug 2010
-Answered phones and provided customer service - Assembled surgical folders for neurosurgery patients - Scanned and assigned medical records to electronic medical record - Ensured HIPAA security - Assembled medical records for depositions- Copied records for medical records requests- Data entry -Answered phones and provided customer service - Assembled surgical folders for neurosurgery patients - Scanned and assigned medical records to electronic medical record - Ensured HIPAA security - Assembled medical records for depositions- Copied records for medical records requests- Data entry
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Education
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DePaul University
Bachelor of Arts - BA, Political Science and Government