Victor Espeland

Communications & Brand Manager at Dr. Beasley's
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Location
Greater Chicago Area, US

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Experience

    • United States
    • Soap and Cleaning Product Manufacturing
    • 1 - 100 Employee
    • Communications & Brand Manager
      • Jan 2018 - Present

      Dr. Beasley’s is a Chicago-based manufacturer of luxury auto detailing products that also operates the legendary Lincoln Park auto detail shop Simon’s. As Communications Manager, I own all in-house creative, marketing and PR responsibilities.- Create video, image and text-based content informed by SEO strategies to achieve key marketing objectives. Grew Domain Authority by 10% through backlink content strategy. Secured #1 ranking for dozens of high value keyphrases. Grew YouTube subscribers 69% with high quality longform content.- Design layout, write copy and develop all creative for conversion-optimized product and landing pages using WooCommerce’s Flatsome builder and Wordpress’s Elementor builder. Grew store conversion rates by 18%.- Grow and nurture customer base and email marketing audience through gated content, newsletter and marketing automation strategies. Grew email marketing audience 200%. Grew email marketing revenue 25%.- Create engagement-optimized daily content for social media to expand brand awareness. Grew Instagram followers 69%. Grew Facebook followers 35%.- Provide general creative support for Simon’s and Dr. Beasley’s. Designed print materials, event signage and apparel. Captured photo and video for events.

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Sales Representative
      • Feb 2015 - Nov 2017

      - Sought surplus medical equipment purchase opportunities from various medical facilities and asset management groups through cold calling and e-mail- Drafted quotes for prospective sellers - Found end users for purchased medical equipment and supplies - Maintained positive working relationships with existing customers - Sought surplus medical equipment purchase opportunities from various medical facilities and asset management groups through cold calling and e-mail- Drafted quotes for prospective sellers - Found end users for purchased medical equipment and supplies - Maintained positive working relationships with existing customers

    • United States
    • Higher Education
    • 700 & Above Employee
    • Outbound Teleservices Supervisor
      • Mar 2012 - Dec 2014

      - Assigned student callers to various calling projects based on needs of University- Supervised team of 10-15 callers, providing assistance when needed- Drafted end-of-day reports on calling statistics- Printed cool coloring pages and crosswords for callers - Assigned student callers to various calling projects based on needs of University- Supervised team of 10-15 callers, providing assistance when needed- Drafted end-of-day reports on calling statistics- Printed cool coloring pages and crosswords for callers

    • United States
    • Medical Practices
    • Executive Assistant
      • Jun 2009 - Aug 2010

      -Answered phones and provided customer service - Assembled surgical folders for neurosurgery patients - Scanned and assigned medical records to electronic medical record - Ensured HIPAA security - Assembled medical records for depositions- Copied records for medical records requests- Data entry -Answered phones and provided customer service - Assembled surgical folders for neurosurgery patients - Scanned and assigned medical records to electronic medical record - Ensured HIPAA security - Assembled medical records for depositions- Copied records for medical records requests- Data entry

Education

  • DePaul University
    Bachelor of Arts - BA, Political Science and Government
    2011 - 2015

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