Experience

HMM

• Maritime Transportation
• 700 & Above Employee

• Deputy General Manager

  • Jan 2020 - Present

• Sales Manager

  • May 2014 - Dec 2019

  - Create own customer base for improving company overall revenue and better yield management.- Maintain existing customer base and relationship, securing continuous support and looking for potential business expansion through sales visits and activities.- Diversify cargo source by cooperating with company appointed agent in West Pearl River Delta, Guangxi and Zhanjiang.- Leading Hong Kong and South China office sales to reach company goal by setting up sales direction.- Centralize pricing issue, allocation distribution and other market information in Hong Kong and SPRC.- Clearly identify the problem and set up remedy action to improve performance. Show less

• Deputy Marketing Manager

  • Jan 2010 - Apr 2014

  - Market study and research for company expansion in PRD areas such as Yunfu, Zhaoqing, Shantou, Guangxi (2009~ 2012, W.PRD volume increase yearly average by 36%)- Set up agency system and cooperate with them to expand business scope. - Create SOP and guideline for measuring agencies performance.- Identify the Key Performance Indicator for different trade lanes and monitor the performance to reach the company acquired target.- E-business usage expansion. Promote E-platform to customer in regard of booking and submitting shipping instruction. Coordinate with different service providers such as GTNexus, INTTRA, and own WEB page to encourage customers to use E-channel to save cost and time. Improve E-ratio by internal coordination with Sales, I.T. and documentation team. (E-ratio has increased sharply from 52% to 70% between 2009 and 2012)- Organize company exhibition, customer functions and events such as Shenzhen Logistics Fair, Customer Party and Golf Tournament for company promotion business.- Centralize trade performance issue and report to General Manager. Highlight market situation with inserting comment and recommendation. - Logistics cost study. Decide the most cost effective way for cargo movement to transshipment hub to save cost. Show less



Shipco Transport

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Export Manager

  • May 2009 - Dec 2009

  - Manage pricing, operation and documentation teams in all trades. - Negotiate with carriers for obtaining competitive rate and provide solution for customer to reach customer's expectation and needs. - Maintain good business relationship with carriers and customers. - Analyze P & L report. Providing monthly report and forecast to Regional office, and make recommendation of improving overall reveune. - Coordinate closely with Sales Team for sharing market update information. Achievements: During uncertain global economic crisis in 2009, export volume and revenue has increased by 20% and 25% respectively. During my position of export manager, I have set up and expand company new business to Africa. Show less



Gold Star Line LTD.

• Hong Kong
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Line Manager

  • Sep 2007 - Feb 2009

  - Monitor and manage Australia trade (Import and Export) - Report analyzing between past performance and global economic situation to formulate marketing plans to maximize profit and optimize cost. - Provide pricing guidelines and operation SOP to overseas offices in Far East Region for leading other regional sales to reach company target. - Maintain good relationship with customers for business activities, expansion and potential development. Achievements: Develop & expand business activities such as South China, Taiwan, Korea and Middle East. Improve trade turnover from LOST in 2007 to US$3M PROFIT in 2008. Show less



Zim Integrated Shipping Services Ltd. (Hong Kong Regional)

• Hong Kong

• Logistics Manager

  • Oct 2002 - Aug 2007

  - Prepare yearly logistics budget. Evaluate demand and supply to make inventory distribution. - Supervise a team in Hong Kong and manage overseas staff to ensure daily smooth operation. - Decide optimum stock level to increase turnaround time and improve operation efficiency. - Develop ERP system “Logistics Planning System” to simplify equipment distribution plan in more systematic approach. - Risk management. Initiate creative approaches and solutions to manage ad hoc difficulties. Achievements: By introducing and imprementing "One Way Deal, Sub-Lease Deal, 2nd hand equipment" solution, company has saved operating cost every year. (Max. US$ 1M in 2006) Show less