Experience

FILA CHINA

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director, Beijing Branch Office

  • Oct 2022 - Present

  Revenue & Profit managementBusiness DevelopmentRetail ManagementProduct ManagementCRM Management

• Director, Kids BU North

  • May 2020 - Present

  Business planning, store development, assortment planning, retail operations, P&L management, of Fila kids business in central north China, including Beijing, Tianjin, Hebei & Inner Mongolia.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Senior Manager, Franchise Retail Operation

  • Jul 2018 - May 2020



Levi Strauss & Co.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Manager, Franchise Management

  • Oct 2015 - Jul 2018

  In charge of North Franchise business management, identify the business priority of different customers in 15 provinces, design the SBP of responsive customers and daily operation execution, improve retail operation and product operation capability of franchise partners, and redefine the focus areas of team and main responsibilities. Accomplish the development of north key markets and key projects; establish the standard stores in key cities. Optimize the inventory structure of customers and maintain a safe and stable inventory level, ensure customers stable and profitable development. Achieve AFP target in north, forecast the potential risk of business and design the catch up plan accordingly. Coach team members; establish a positive and winning attitude in team. Show less



Anta

• China
• Sporting Goods Manufacturing
• 200 - 300 Employee

• Senior Manager, Retail & Sales

  • Sep 2014 - Oct 2015

  In charge of sales and retail of basketball BU, established the sales & retail consolidation department and define the main responsibilities and focus of this department, manage basketball whole business by means of key milestones management, including assortment plan management, sales operation management, and the inventory management. Design quarterly promotion plan and the products highlight, and then ensure the products coverage and retail excellence, vertical overlook whole basketball business. Establish the process and tools to manage key customers and help improve their basketball business. Show less



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Education Channel Manager

  • May 2013 - Sep 2014

  In charge of North Edu & Ent customers, including Campus Experience Centers retail business and institution & enterprise solution. Optimize customers’ structure; define the geography focus and industry focus of different customers. Lead customer to restructure their management team to ensure the smooth linkage with Apple, introduce key projects to improve customers ST and profits, such as trade-in, campus rep, and China Telecom cooperation. Redefine the focus of retail team and help customer improve the retail capability and design the ST and inventory management plan for 3PP to enable the profitability. Work closely with customer and arrange the promotion plan during NPI (new products introduction). Oversee the training plan and marketing calendar of customers to ensure the best consuming experience in store and improve the brand images both of Apple and reseller. Build up the business cycle for customers, expand the Campus Experience Centers when dealing with institution and enterprise business, and collect the info of institution purchase when operating Campus Experience Center. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Senior Account Manager

  • Feb 2007 - May 2013

  In charge of Liaoning province covering 3 brands, more than 200 stores. During the handover of former Shenyang customer to YY, lead team focus on organization, retail, logistics and finance and other key functions, ensure the smooth handover and stable business. Work with team and consolidate company resources improve retail excellence, sub-franchise management, in season products sold out and old stock clearance, design and lead the YY NE business turnaround project. Achieve SI, POS opening and ST improvement targets. Basing on full understanding of different management levels of customer, provide consolidated action plan for customer. Lead subordinate improve the quality of new stores leveraged with all 3 brands of adidas. Help subordinate develop the understanding of business and the capability of account management. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Sales Manager

  • Aug 2004 - Feb 2007

  Achieve sales target of responsive channel and account, and receive the payment timely; manage sales target achievement by KPIs management for sales reps and merchandiser, ensure Nestle products take the better location in customers products range; better control marketing resources to achieve sales target and improve brand image by means of high quality promotion; balanced development of different category; ensure the on time launch of new products in responsive channel. Achieve sales target of responsive channel and account, and receive the payment timely; manage sales target achievement by KPIs management for sales reps and merchandiser, ensure Nestle products take the better location in customers products range; better control marketing resources to achieve sales target and improve brand image by means of high quality promotion; balanced development of different category; ensure the on time launch of new products in responsive channel.