Digital Marketing Manager

• Dec 2020 - Present

As an employee of HFH Auto Group, consisting of 5 automotive brands across 11 dealerships; I have had the opportunity to further develop and implement digital processes, systems and procedures relating to advertising and marketing to drive engagement for the HFH Auto Group, alongside growth in sales and service revenue. I have been able to complete various tasks such as sustain a cycle of effective business development activities, including the identification and cultivation of potential customers & clients, market research, formulate strategic marketing strategies, and budget management focusing on increasing sales and growth of the business. Known for delivering quality outcomes as an industry authority, I have been able to successfully handle the technical backend of social media marketing, SEM, display advertising, content generation, website and GMB optimisation, email, sms, GTM, dashboard generation and implementation of NEW advertising mediums such as stock extend advertising and digital radio/pod cast targeting. My strong understanding of market movements - gained via a commitment to further study and industry movement identification, as well as a strong understanding of analytics tools and associated reporting - has allowed me to drive multiple successful outcomes within this role. I am grateful for the continued growth opportunities that this position has provided me with.

Marketing Coordinator

• Jun 2018 - Dec 2020

As my first step into a holistic marketing role, I gained invaluable knowledge and experience across the entire marketing network; both in traditional and digital marketing. Berwick Mazda allowed me to sharpen my skills in consumer behaviour and targeting in order to market the brand more efficiently and effectively. My skills and tasks included but were not limited to: CRM Management. Develop and execute marketing strategic plans and quarterly campaigns. Developed and launched integrated, multi-channel web and direct marketing campaigns. Drive the development and implementation of media strategies that resulted in consistent brand awareness increases. Lead all areas of content generation and production across all media platforms. Managing annual marketing budget. Monitor and sustain positive branding through maintenance and upkeep of all public reviews. Organising customer acquisition programs (giveaway, discounts, etc.) to attract customers. Organising market research. Participate in the quality control review of marketing materials for completeness and correctness ensuring consistency in branding, format and content. Plan marketing and branding objectives on weekly basis, including offerings on special occasions and events. Preparation of invitations and newsletters. Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Cooperation with event specialists and coordination of various events and conferences. Copyright (post-release, content). Database and website management. Developed campaign strategies, asset and audience identification and channel selection. Developed media briefs and details for reusable content delivery. Development of projects for promotional materials for the company. Management and coordination of vendor/partner relationships. For a detailed outline of responsibilities, please click through to my web profile & cv link.

Digital Marketing Administrator

• Mar 2017 - Jun 2018

My time in this role allowed me to greatly develop a range of technical and holistic skills that I have been able to successfully carry into new roles and experiences within my career. Within the position, I successfully managed all virtual and digital marketing platforms, including content and ppc on YouTube, Adwords, and various Affiliate Marketing requirements. My industry expertise and understanding was demonstrated through the development and execution of digital marketing strategies in SEO and SEM settings, successfully increasing the online presence of the business, and optimising the companies online output for ranking and engagement. I enjoyed the opportunities and provisions within this role for the development of my collaborative skillset, working closely with key stakeholders - such as Product Managers, IT, and Graphic Designers to ensure product advertisements were in alignment with company requirements. This role allowed me to develop exponentially, both personally and professionally.

Secondary Teacher

• Oct 2016 - Mar 2017

Education Consultant

• Jun 2016 - Oct 2016

Secondary VCE Teacher

• Feb 2015 - Jun 2016

Set Up Organiser

• Jul 2009 - Dec 2014