Digital Account Manager

• Sep 2022 - Present

Key Roles1. Relationship management - developing long-term relationships with clients 2. Developing, leading, and embedding a collective marketing strategy across different channels to boost reach, audience growth, & engagement and maintain a positive relationship with key stakeholders. 3. Investigate and determine clients' wants and needs4. Present and train on social media strategies5. Strategic media buying and monitoring6. Monitor & analyze the effectiveness of digital campaigns 7. Recommend, design, and implement digital projects to increase client ROI8. Set up and track KPIs for each client9. Preparing and presenting monthly, quarterly & comprehensive reports 10. Capacity building for clients11. Public relations and media liason

Account Executive

• Apr 2022 - Sep 2022

Digital Marketing Strategist

• Feb 2022 - Apr 2022

Co-Founder

• Aug 2018 - Present

Digital Media Consultant

• Aug 2020 - Aug 2021

Executed high-budget media buying campaigns reaching over 20 million people in Tanzania and 34,800 website clicks within 4 months. In Kenya, I oversaw management of social media delivery for our client, a large-diameter pipes manufacturer with global operations in UK and across the world. Through effective monitoring of social media engagement using Google Analytics, we reached over 100,000 people on LinkedIn, Facebook, Twitter, Instagram and YouTube since September 2020. Executed high-budget media buying campaigns reaching over 20 million people in Tanzania and 34,800 website clicks within 4 months. In Kenya, I oversaw management of social media delivery for our client, a large-diameter pipes manufacturer with global operations in UK and across the world. Through effective monitoring of social media engagement using Google Analytics, we reached over 100,000 people on LinkedIn, Facebook, Twitter, Instagram and YouTube since September 2020.

Social Media Executive

• Apr 2021 - Jul 2021

Developed and collaborated to implement social media campaigns and brand strategies for over 6 clients based in Kenya and Africa. Prepared weekly mini-reports and end-of-month in-depth reporting whilst maintaining effective communication with our valuable clients. Developed and collaborated to implement social media campaigns and brand strategies for over 6 clients based in Kenya and Africa. Prepared weekly mini-reports and end-of-month in-depth reporting whilst maintaining effective communication with our valuable clients.

Data Annotation Reviewer

• Jun 2020 - Aug 2020

As an ardent enthusiast of Machine Learning and Artificial Intelligence, this role fulfils both practical hands-on learning coupled with remote working experience. Having being trained by Talent-Bridge Africa, I seek to be globally competitive whilst inspiring confidence and empowering change. As an ardent enthusiast of Machine Learning and Artificial Intelligence, this role fulfils both practical hands-on learning coupled with remote working experience. Having being trained by Talent-Bridge Africa, I seek to be globally competitive whilst inspiring confidence and empowering change.

Business Development Intern

• Jun 2020 - Aug 2020

CareerGuide.com is India's No.1 career counseling company and the website receives consistently large traffic of students/parents/working professionals daily making inquiries. Through Zoho CRM software, I handle 300+ monthly inquiries of students, parents, and working professionals categories by responding on time and suggesting the right services in line with their queries. CareerGuide.com is India's No.1 career counseling company and the website receives consistently large traffic of students/parents/working professionals daily making inquiries. Through Zoho CRM software, I handle 300+ monthly inquiries of students, parents, and working professionals categories by responding on time and suggesting the right services in line with their queries.

Asset Verification Assistant

• Dec 2019 - Jan 2020

Contracted by KPMG to conduct a highly confidential asset verification exercise for a national company in Ethiopia. Interacted with and appreciated the local culture while verifying assets in multiple regions in Ethiopia including Addis Ababa, Adama City, Bishoftu, and Ambo towns. Contracted by KPMG to conduct a highly confidential asset verification exercise for a national company in Ethiopia. Interacted with and appreciated the local culture while verifying assets in multiple regions in Ethiopia including Addis Ababa, Adama City, Bishoftu, and Ambo towns.

Project Supervisor

• Jul 2019 - Sep 2019

‘Generation’ is a youth empowerment project in Kenya sponsored by USAID, Safaricom, Mc Kinsey & Co which seeks to advance skilled potential to underprivileged youth and dropouts hence economic development. Provided strategic marketing and mobilization support to three Generation Kenya centers in Kibera slums, Kawangware slums and Rongai areas. Coordinated youth influencers from the various regions to mobilize potential youth to learn more about the program and enroll. ‘Generation’ is a youth empowerment project in Kenya sponsored by USAID, Safaricom, Mc Kinsey & Co which seeks to advance skilled potential to underprivileged youth and dropouts hence economic development. Provided strategic marketing and mobilization support to three Generation Kenya centers in Kibera slums, Kawangware slums and Rongai areas. Coordinated youth influencers from the various regions to mobilize potential youth to learn more about the program and enroll.

Intern - Strategy & Deal Advisory

• Apr 2019 - Jul 2019

During my Internship at KPMG Strategy & Deal Advisory, I supported various projects with focused research, data collation through excel data processing and forecasting. I have demonstrated skills in Excel Essentials, Data Analysis, Charts & Dashboards, Modelling for Business, Investment Valuation, Macros & VBA, Power Pivot & Power Querry Essentials and DAX in Power Pivot having undergone the KPMG Kubicle Excel Training for Business. 1. Project Gold – Market Feasibility Study for a brewery in Mwanza, Tanzania Role: Project research support Achievements: - Conducted successful desktop research on Tanzania macroeconomic indicators - Developed an excel data book in which charts and analysis were derived - Built an insightful competitors profile in the Tanzania brewing industry - Supported in data analysis from the fieldwork conducted in Tanzania 2. Project Hawk – Market Feasibility Study for a miller in Kisumu, Kenya. Role: Project research support. Achievements: - Conducted successful desktop research for Kenya's western region macro and micro economic indicators - Profiled major millers in Kenya and ranked by market share and brand portfolio - Detailed analysis of the grain milling value chain in Kenya 3. KPMG and EAVCA Private Equity Survey for East Africa. Launched in June 2019 in Addis Ababa, Ethiopia. Role: Research, data validation, and analysis support Achievements: - Data entry from online questionnaires - Data analysis and presentation through charts - Detailed research on key private equity firms investing in East Africa

Social Media Lead Strategist

• May 2018 - Sep 2018

Social Media Campaign Strategist

• Jun 2018 - Aug 2018