Cheffe de Publicité

• May 2021 - May 2022

Client : Lancôme “House of Brands” (branding communication) Responsibilities: - Operational, commercial and marketing support for the client. - Taking client’s briefs. - Project management and monitoring in collaboration with the various stakeholders (strategy, creative, production, etc.): preparation of the internal brief, preparation and monitoring of the schedule, operational monitoring of post-production (retouching, editing), monitoring of costs and budget, reservation and… Show more Client : Lancôme “House of Brands” (branding communication) Responsibilities: - Operational, commercial and marketing support for the client. - Taking client’s briefs. - Project management and monitoring in collaboration with the various stakeholders (strategy, creative, production, etc.): preparation of the internal brief, preparation and monitoring of the schedule, operational monitoring of post-production (retouching, editing), monitoring of costs and budget, reservation and planning of resources. - Quality control of deliverables. - Daily relation with the client, the creatives and the production. - Application of processes and methods using the tools provided by the agency. - Market analysis and competitive intelligence. Campaigns: - Holiday 2021 - New Year 2022 & 2023 - Happiness 2022 - Write Her Future - 11/11 (collaboration with Bearbrick) Show less Client : Lancôme “House of Brands” (branding communication) Responsibilities: - Operational, commercial and marketing support for the client. - Taking client’s briefs. - Project management and monitoring in collaboration with the various stakeholders (strategy, creative, production, etc.): preparation of the internal brief, preparation and monitoring of the schedule, operational monitoring of post-production (retouching, editing), monitoring of costs and budget, reservation and… Show more Client : Lancôme “House of Brands” (branding communication) Responsibilities: - Operational, commercial and marketing support for the client. - Taking client’s briefs. - Project management and monitoring in collaboration with the various stakeholders (strategy, creative, production, etc.): preparation of the internal brief, preparation and monitoring of the schedule, operational monitoring of post-production (retouching, editing), monitoring of costs and budget, reservation and planning of resources. - Quality control of deliverables. - Daily relation with the client, the creatives and the production. - Application of processes and methods using the tools provided by the agency. - Market analysis and competitive intelligence. Campaigns: - Holiday 2021 - New Year 2022 & 2023 - Happiness 2022 - Write Her Future - 11/11 (collaboration with Bearbrick) Show less

Digital & CRM Project Manager

• Oct 2019 - Aug 2020

- Actively participate in the design and implementation of the digital communication strategy and the clients' editorial line. - Development of CRM & digital strategies (digital journey, design, targeting...). - Support the 360 Project Manager in the proper implementation of communication processes, both internally and with the client. - Ensure the follow-up & execution of each project, with respect to deadlines & budgets. - Guarantee the consistency of messages between different… Show more - Actively participate in the design and implementation of the digital communication strategy and the clients' editorial line. - Development of CRM & digital strategies (digital journey, design, targeting...). - Support the 360 Project Manager in the proper implementation of communication processes, both internally and with the client. - Ensure the follow-up & execution of each project, with respect to deadlines & budgets. - Guarantee the consistency of messages between different media (print, digital, CRM). - Analysis of project results & creation of reports for the agency & clients. - Production & post-production follow-up. - Writing (English). - Translation. - Training of an intern. Show less - Actively participate in the design and implementation of the digital communication strategy and the clients' editorial line. - Development of CRM & digital strategies (digital journey, design, targeting...). - Support the 360 Project Manager in the proper implementation of communication processes, both internally and with the client. - Ensure the follow-up & execution of each project, with respect to deadlines & budgets. - Guarantee the consistency of messages between different… Show more - Actively participate in the design and implementation of the digital communication strategy and the clients' editorial line. - Development of CRM & digital strategies (digital journey, design, targeting...). - Support the 360 Project Manager in the proper implementation of communication processes, both internally and with the client. - Ensure the follow-up & execution of each project, with respect to deadlines & budgets. - Guarantee the consistency of messages between different media (print, digital, CRM). - Analysis of project results & creation of reports for the agency & clients. - Production & post-production follow-up. - Writing (English). - Translation. - Training of an intern. Show less

Project Associate

• Oct 2018 - Apr 2019

I integrated FENDI’s communication department in Rome to help with the F IS FOR... FENDI project. F IS FOR... FENDI was a new communication platform made by Millennials for Millennials, aiming to share authentic and relevant content for this target. With this project, the audience was given the opportunity to better understand the Maison’s DNA with a contemporary twist that resonates better with them. The main target audience was Asia and the USA. The project was terminated in… Show more I integrated FENDI’s communication department in Rome to help with the F IS FOR... FENDI project. F IS FOR... FENDI was a new communication platform made by Millennials for Millennials, aiming to share authentic and relevant content for this target. With this project, the audience was given the opportunity to better understand the Maison’s DNA with a contemporary twist that resonates better with them. The main target audience was Asia and the USA. The project was terminated in 2020. Responsibilities: - Project management. - Production. - Social Media strategy (FB, Instagram, YouTube). - Community Manager. - Instagram: conducting quantitative and qualitative research to help illuminate relevant insights. - Monitoring efficiency and effectiveness of media systems/processes. - Writing articles for www.fendi.com as well as press releases. - Milan fashion week: content creation, guest interviews, social media strategy. Show less I integrated FENDI’s communication department in Rome to help with the F IS FOR... FENDI project. F IS FOR... FENDI was a new communication platform made by Millennials for Millennials, aiming to share authentic and relevant content for this target. With this project, the audience was given the opportunity to better understand the Maison’s DNA with a contemporary twist that resonates better with them. The main target audience was Asia and the USA. The project was terminated in… Show more I integrated FENDI’s communication department in Rome to help with the F IS FOR... FENDI project. F IS FOR... FENDI was a new communication platform made by Millennials for Millennials, aiming to share authentic and relevant content for this target. With this project, the audience was given the opportunity to better understand the Maison’s DNA with a contemporary twist that resonates better with them. The main target audience was Asia and the USA. The project was terminated in 2020. Responsibilities: - Project management. - Production. - Social Media strategy (FB, Instagram, YouTube). - Community Manager. - Instagram: conducting quantitative and qualitative research to help illuminate relevant insights. - Monitoring efficiency and effectiveness of media systems/processes. - Writing articles for www.fendi.com as well as press releases. - Milan fashion week: content creation, guest interviews, social media strategy. Show less

Account Management Intern

• Jun 2016 - Aug 2016