Experience

Sheraton Fort Worth Hotel and Spa

• Hospitality
• 1 - 100 Employee

• Assistant Director of Sales

  • May 2013 - Present

  Generating new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns. Maximizing sales performance through delivering an exceptional customer experience, people management and cost control. Identifying and developing sustainable relationships with key accounts at both strategic and tactical level. Driving and managing the entire sales process – targeting to top prospects, identifying client solutions, negotiating and closing. Acting as a role model for junior staff by setting high standards through personal behavior and actions.



Sheraton Dallas North

• Hospitality
• 1 - 100 Employee

• Sr. Sales Manager

  • Feb 2012 - May 2013

  Negotiated guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines. Established client base of corporate businesses through direct outside and inside sales effort. Developed and maintained relationships with key clients in order to produce group and/or convention business.



DoubleTree by Hilton DFW Airport North

• Corporate Sales Manager

  • Jan 2010 - Feb 2012

  Secured new accounts and maintained existing accounts to maximize the profitability of the hotel. Established client base of corporate businesses through direct outside and inside sales effort. Developed and maintained relationships with key clients in order to produce group and/or convention business. Managed the day to day e-commerce function while utilizing electronic marketing resources to promote and attract clients.



WESTIN CITY CENTER

• Sales Manager

  • May 2002 - Dec 2009

  Solicited, negotiated and booked new and repeat business to enable the hotel to meet and/or exceed revenue goals in rooms and food and beverage. Provided accurate and professional communication to all clients to ensure the highest level of customer service while implementing company policies and procedures. Executed daily activities necessary to meet and exceed forecasted revenue goals.



Dynacare Laboratories

• Executive Administrative Assistant

  • Oct 2000 - Mar 2002

  Created presentations for CEO, VPs of Business Development and Managed Care including proposals, bids, contracts and correspondence; weekly sales reports and account summary spreadsheets. Assisted the VP of Human Resources by preparing and tracking employment offer letters; organized and maintained 401(k) savings plan statistics. Constructed and developed training presentations for HR, marketing, and compliance including heavy graphics material. Coordinated and setup of training events as well as tradeshows.