Experience

1 Utama Shopping Centre

• Malaysia
• Retail
• 1 - 100 Employee

• Assistant Manager- Advertising & Promotions

  • 2017 - Present

• Senior Executive, Advertising & Promotions

  • May 2008 - Present

  JOB SCOPE:• Handle marketing and management of advertising and promotion space rental.Managing mall’s annual events, tenants and 3rd party event. • Plan, prepare and organizing promotional activities to increase shoppers traffic for the mall.• Manage, monitor and updating mall communication channels for in-house or 3rd party events.• Prepare budget and work within the approved budget for in-house events.•Planning for ATL and BTL and work closely with appointed advertising agencies to promote the events.• Liaising with agency on press advertisement and other advertisement mediums.• Sourcing and negotiating for corporate gift.• Work closely with related companies (FCU, One World Hotel and The Club) for brand exposure within the mall.• Build cordial relations with other departments and tenants to ensure successful execution of advertising & promotion campaigns and events.• Identify and build business relation with potential partners for joint promotions or sponsorship to further enhance the service level for shoppers.• Manage promotion booths and advertising spaces by planning and securing complementing brands / potential business partners in accordance with the corporate branding.Bank Partnership• Preparing proposal and strategic planning and funding for in-house events. Show less


Bandar Utama City Centre
• Senior Marketing Executive - ONECARD Loyalty Programme

  • May 2008 - Present

LBS Bina Group Sdn Bhd
• Senior Marketing Executive

  • Apr 2003 - Apr 2008