Experience

First Central

• United Kingdom
• Insurance
• 700 & Above Employee

• Brand Manager

  • Jan 2018 - Present

  Responsible for the brands which form First Central Insurance & Technology Group, with focus on increasing the enterprise value, whilst ensuring all aspects of marketing activities align with the organisations ethos and goals.Top achievements:1. Group wide rebrand (internally and externally)2. Sponsorship strategy 3. Corporate profiling initiatives 4. Brand awareness and engagement programmes

• Acquisition and Brand Manager

  • Jan 2016 - Dec 2017

  Responsible for creating, planning, implementing and reporting marketing acquisition activities across a broad spectrum of channels to drive direct sales and positive brand awareness; as well as evolving our proposition to develop products in line with customer needs. In addition, I owned a comprehensive range of activities that supported the wider business, including development of our culture, the overall brand architecture for the Group and direct recruitment campaigns. Top achievements:1. Integrated marketing campaign in a selected city to raise brand awareness. Media included outdoor, radio, press and digital; which resulted in a net sales uplift year on year (YoY)2. Leading the team to implement a wide range of marketing activities day-to-day, as well as managing the acquisition and brand budgets, resulting in:- Significant increase in direct sales every year, for three years, through email marketing, new campaigns and affinity channels, whilst reducing the CPA- Enhanced organic SERPs for brand through customer reviews, social media various websites as well as PPC (Google and Bing)- A wide range of written content, disseminated across five key social media platforms with above average engagement rates- Assisting sales via all channels through implementation of programmatic advertising and re-targeting campaigns3. Co-managing the partnership with Sussex County Cricket Club4. Supported the successful proposal and implementation of two new products (1st CENTRAL Plus and 1st CENTRAL Premier)5. Delivering a series of activities that support direct recruitment strategies6. White labeling and promoting a driving app Show less

• Senior Digital Marketing Executive

  • Sep 2013 - Dec 2015

  My prime responsibility was to drive targeted direct business for 1st CENTRAL, a rapidly growing independent car insurance provider. I achieved this through creating, guiding, deploying and measuring digital marketing strategies, including email, PPC, social media, content management, display advertising and campaigns. I was involved in the marketing planning, and had a sound knowledge of the key commercial drivers and objectives.In addition, I was 1st CENTRAL's brand guardian and I managed the delivery of the Company’s first set of brand guidelines.Top three achievements in 2015:1. Implemented a variety of campaigns resulting in 27% direct growth YoY, with an efficient CPA2. Developed 1st CENTRAL's Rugby Trick Shot Challenge; generating significant brand reach via an integrated approach that included all social media channels, PR, email marketing and direct mail3. Advised on the new team structure and brought a number of skills in-house that's resulted in a better quality of work with significant cost savingsTop three achievements in 2014:1. Implemented a variety of acquisition campaigns resulting in excess of 9% over targeted direct sales2. Launched 1st CENTRAL’s first ever game (www.roadrule-ette.com)3. Executed 1st CENTRAL’s re-brand I successfully completed the Foundation Insurance Test (FIT), through the CII, The Managers' Development programme and the internal 'Steps to success' programme; contributing to my promotion. Show less



Close Brothers

• Financial Services
• 700 & Above Employee

• Digital Marketing Executive

  • Aug 2012 - Sep 2013

  Responsible for supporting, delivering and measuring the integrated digital marketing strategy for the thirteen businesses that formed the commercial division of Close Brothers, a leading FTSE 250 specialist financial services group. Working within a highly driven and collaborative team, we increased leads by 19.5% and sales by 37.5% YoY ensuring high quality traffic was driven via multiple digital channels - SEO, PPC, email, social media, online PR and online advertising. Top five achievements: 1. Developing, implementing and managing a successful email engagement programme 2. Implementing measurable and targeted campaigns to drive sales, increased product awareness, cross-selling and promotion of events 3. Supporting the launch of five new conversion-optimised websites within brand guidelines 4. Managing a Twitter strategy and increasing followers by 124% within 3 months 5. Improving online brand reputation through effective content management Show less



Inspiring Learning

• United States
• Education Administration Programs
• 100 - 200 Employee

• Digital Marketing Executive

  • Aug 2011 - Aug 2012

  A graduate position that primarily involved reporting, testing and implementing digital marketing activities across 9 brands, which largely sell holidays to schools (B2B), as well as to one ski brand (B2C). Key digital marketing responsibilities included: email marketing, managing external agencies for SEO and PPC and maintaining website content. Through weekly and monthly reporting I offered valuable insight into marketing performance, using Google analytics, which I am highly competent in; and implemented tactics for heightening marketing activities. I played a prominent role in developing conversion strategy marketing; achieving a significant increase in YoY web-generated enquires. Show less



Asda

• Retail
• 700 & Above Employee

• Retail Assistant (part time during higher education)

  • Aug 2009 - Aug 2011



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Business Executive, University Placement Student

  • Jun 2008 - Jun 2009

  This position enabled me to explore many departments of a small business, which is part of the umbrella company TUI Travel PLC. Projects ranged from day-to-day sales administration and reporting; recruitment and training; implementing and managing email campaigns; data analysis of the company’s marketing position. During this year I used Google Analytics; created and implemented AdWords campaigns and implemented tactics to enhance the organization’s SEO. All of these tasks involved weekly reporting and analysis to drive continuous improvements, which I presented to management. Show less



Santander Corporate & Investment Banking

• Spain
• Financial Services
• 700 & Above Employee

• Customer Service Advisor (part time during higher education)

  • Jul 2007 - Jun 2008



Co-op Travel

• Travel Arrangements
• 1 - 100 Employee

• Travel Assistant

  • Nov 2005 - Jun 2006