Vicky Simpson
Marketing Manager at FARMOVS- Claim this Profile
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Bio
Credentials
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Time Management for Busy People
LinkedInFeb, 2021- Oct, 2024 -
Improving Your Conflict Competence
LinkedInJan, 2021- Oct, 2024 -
Body Language for Women
LinkedInJan, 2020- Oct, 2024 -
Statistics Foundations: 1
LinkedInJan, 2020- Oct, 2024 -
Google Digital Skills for Africa
GoogleJul, 2019- Oct, 2024 -
Excel: Filtering Data for Beginners
LinkedInJan, 2019- Oct, 2024 -
Duolingo French Fluency: Beginner (Estimated)
DuolingoAug, 2016- Oct, 2024
Experience
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FARMOVS
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South Africa
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Research Services
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1 - 100 Employee
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Marketing Manager
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Mar 2021 - Present
Experience: • Design and development of marketing material in printed and digital formats ensuring advantageous use of trends and market analytics. • Ensure that current and new corporate videos are prepared and updated for marketing and remote facility exhibition purposes. • Development and updating of the FARMOVS website(s) to ensure adherence to trends, user friendly designs, and reporting analytics. • Development and maintenance of FARMOVS’ presence on social media platforms to be used for brand visibility, marketing campaigns. Continuous growth achieved in reach of 42%+ on multiple digital platforms for clinical trial volunteer recruitment and business development expansion. • Management and reporting of social media paid advertisements for Human Resources recruitment and clinical trial subject recruitment. • Manage all marketing efforts and support Business Development Executive with all required Business Development endeavours. • Continuously aligning the FARMOVS brand with company objectives to ensure a distinguished brand is maintained. Ensure continuous growth of the brand’s visibility. Communicate key areas of differentiation. • Create and implement a client satisfaction evaluation system (surveys), address major issues and give feedback to clients. • Collaborate with Human Resources to develop an employee value proposition and employer brand and benefit awareness campaign. • Arrange and communicate monthly employee engagement events. • Create content, design and distribute the monthly internal newsletter, the FARMOVS Chronicle.
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University of the Free State
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South Africa
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Higher Education
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700 & Above Employee
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Institutional Advancement: Development Officer
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Feb 2017 - Feb 2021
The role focused on business development, proposal writing and marketing activities towards the generation of financial support for the University of the Free State projects. My portfolio included the UFS No Student Hungry Bursary Programme and other UFS Lead Projects. We focused building on long term partnerships to benefit the Free State community and partners from various industries. Marketing Activities:Create, write, design and distribute marketing material for NSH. Collaborate with UFS Communication team to drive social media and website marketing initiatives.Stakeholder Meetings and Events: Office of the Rector and Vice-Chancellor:Identify viable prospects to engage with the Vice-Chancellor, to drive third stream income generation and positive stakeholder relations. Facilitate meetings and events.Research, Data Capturing and Reporting: Search for prospects for specific projects and submit proposals according to the set guidelines provided by the call for proposals.Assist with the preparation of findings for publication, quality control and reports for all UFS donors. Prepare yearly reports to submit to Advancement and key stakeholders, and UFS donors.Collect, capture and evaluate data.
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NSH Coordinator
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Feb 2014 - Jan 2017
• Marketing and communication on all digital platforms.• Financial and project administration of the NSH Programme.• Event management: National colloquium and fundraising events.• Media and donor relation management to ensure the expansion of the NSH Programme, to drive awareness and raise funds, while upholding the highest operational standards.• Student support and bursary administration for No Student Hungry. • Service delivery to students on all three UFS campuses.• Compilation of annual financial statements and annual reports to donors and internal stakeholders and the Office of the Rector.• Design and printing of marketing materials. • Compilation and submission of funding proposals.• Photography for events.• Awareness and advocacy of the student food insecurity challenge on UFS and national university campuses. • Secretariat of the NSH Committee 2014 to 2016.
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Zen Kreative
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Spain
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Advertising Services
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Design consultant and Marketing Manager
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Feb 2009 - Feb 2014
Experience: • Business management. • Financial management and planning. • Marketing, sales and customer service. • Graphic design. • Outsourcing of printing to suppliers, collection, quality control and delivery to clients. • Product and event photography. • Marketing campaign conceptualisation and implementation for clients. • Cost estimates, invoices, debtor management and financial recons. • Creditors: payment of vendors and business expenses.
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Education
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2019 - 2020
University of the Free State
B.com Hons. Marketing, Marketing -
2015 - 2018
University of the Free State/Universiteit van die Vrystaat
B.A Management, Business Management, Marketing, Sociology, Entrepreneurship -
2017 - 2017
Rhodes University
Certificate, Advancement and resource mobilisation -
2013 - 2013
Experential Technologies
NQF 5, Project Management
Community
