Experience

Four Agency Worldwide

• Advertising Services
• 100 - 200 Employee

• Managing director, social purpose

  • Feb 2020 - Present

• Deputy Managing Director, Four Change

  • Sep 2019 - Feb 2020

• Practice Director, Four Change

  • Aug 2016 - Aug 2019

  Working across major behaviour change campaigns for government, public bodies and NGOs on issues ranging from cyber security to Modern Slavery and child protection.



Freelance

• London, United Kingdom

• PR Consultant

  • Aug 2013 - Jul 2016

  Highlights included: Running the Healthy Lungs for Life campaign for the European Lung Foundation (May 16-Aug 16) - delivering over 50 pieces of national media coverage (including two front pages) and driving thousands to get their lungs tested. As a result of the high-profile campaign, 27% of people who took a lung test were referred to their GP, flagging up potentially damaging lung condition before it's too late. Media lead for The Big Bang Fair 2016 for Claremont (Jan-April 2016), devising strategy and delivering extensive national print, online and broadcast media over a three month period to drive attendance to the UK's largest science fair for young people and put careers in science & engineering on the map - including coverage in every national, two hits on BBC Breakfast in one week and broadcast appearances on The World at One, Five Live, C5 Saturday Show, Sky News and Newsround. Interim Head of Communications for Culture at King's College London (Jan 16 - Aug 16): responsible for developing and implementing the communications strategy for the Cultural Partnerships Directorate, which creates collaborations between the College and the cultural sector. Activities included: advising on the communications for the development of Science Gallery London, a new public space due to open in 2018; writing and producing the Culture at King's annual report; building relationships with a host of cultural partners; managing a range of PR and design agencies; and raising the team's profile internally and externally. Leading the communications for the award-winning NHS Change Day (PR Week, Best Public Sector) from Sept 13-end Mar 14: responsible for driving engagement in this social movement across the NHS and beyond and for brokering major media and stakeholder partnerships including NHS Choices, Unison, Alzheimer’s Society, RVS and the BBC, resulting in over 800,000 pledges to improve the NHS for patients: www.changeday.nhs.uk. Show less



Munro & Forster Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Practice, campaigns

  • Jun 2008 - Aug 2013

  Ran the Campaigns team, reporting into the MD and delivering highly successful and awarded behaviour change and awareness-raising campaigns with proven outcomes - from increasing the number of sign-ups to the Organ Donor Register to effecting education policy change for the Universities Council for the Education of Teachers. Delivered £1m+ government campaigns, leading teams of up to 12 and working effectively with interagency groups; directed international campaigns; developed a new business pipeline following the closure of COI, for what was a top 5 public sector agency, securing 10 new clients in just over a year. Show less



National Endowment for Science, Technology & the Arts (NESTA)

• London, United Kingdom

• Head of Media

  • 2006 - 2008

  Devised and implemented integrated media strategy for this non-profit organisation and part of a team of four leading NESTA's broader communications approach. Led sustained media campaign resulting in increased media enquiries from negligible levels to an average of 1 a day and increased quality and quantity of coverage, including securing free editorial partnership with Daily Mirror for NESTA’s £1m Big Green Challenge competition. Worked effectively with experts across a range of disciplines from policy and research to venture capital, education, health and science and raised profile of CEO in key business and national titles, from op-ed in the Sun to profiles in the Daily Telegraph and New Statesman. Show less



Twelve Consultancy

• London, United Kingdom

• Account Director

  • 2004 - 2006

  Second in command in this corporate PR consultancy specialising in education and marketing services. Responsible for overseeing and driving all account work; building client relationships; and for the development, motivation and performance of the growing team. Played a key role in new business and remained ‘hands on’ with copious writing and media relations. Key clients included National Council for Graduate Entrepreneurship; Ipsos MORI; Graduate Prospects; and marketing services agency, EHS Brann. Show less



Porter Novelli

• Boston, USA

• Account Manager

  • 2003 - 2004

  Secured a six-month placement as a freelance Senior Account Executive in one of the world’s top ten PR consultancies. Responsible for extensive media relations; drafting press material - including by-lined articles; organising account teams and liaising with clients. Key clients included leading US technology companies BMC Software and EMC, and US publishers, Houghton Mifflin. Secured a six-month placement as a freelance Senior Account Executive in one of the world’s top ten PR consultancies. Responsible for extensive media relations; drafting press material - including by-lined articles; organising account teams and liaising with clients. Key clients included leading US technology companies BMC Software and EMC, and US publishers, Houghton Mifflin.



Grayling

• London, United Kingdom

• Senior Account Executive

  • 2001 - 2003

  Responsible for a broad range of PR activities from media relations and internal communications to research and event management across corporate, consumer and public sector accounts including: Allied Irish Bank, Investors in People, Glenfiddich Food and Drink Awards, and the British Toy & Hobby Association. Responsible for a broad range of PR activities from media relations and internal communications to research and event management across corporate, consumer and public sector accounts including: Allied Irish Bank, Investors in People, Glenfiddich Food and Drink Awards, and the British Toy & Hobby Association.