Experience

Sabert Corporation

• United States
• Packaging and Containers Manufacturing
• 400 - 500 Employee

• Asia Pacific Product Manager

  • Feb 2017 - Present



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Natinal Senior Trade Marketing Supervisor

  • Oct 2014 - Jan 2017

  In charge of multiple categories such as fruit crush, wet food and noodle:1. Identify category development strategy, develop and deploy annual/quarterly business plan based on brand/channel/category/shopper insight: (1) Develop in-store promotion plan to uplift offtake, strengthen brand awareness by effective consumer communication methods such as vivid display, POSM and sampling; (2) Establish clear distribution guideline for sales team to execute, help to expand distribution by sales competition, trade promotion and new channel exploitation; (3) Participate in merchandising development, produce vivid & suitable display tools cooperating with merchandising team, and formulate easy-execute display standard for sales team; (4) Cross functional communication with MKT/RTM/region/SOP/finance to facilitate smooth execution.2.Lead new product launch to optimize product portfolio and win market share:(1) Launch Oat fruit crush to build fruit crush to be a popular kids snack and launch super gold noodle to win in baby store. (2) Design and deploy integrated NPD launch plan cooperating with MKT according to product/channel strategy; (3) Setting up NPD sales & distribution target for six regions and push sales team to execute excellently.(4) Provide NPD demand forecast in the coming four months to SOP to ensure accurate supply. 3. Business analysis and key activities review: (1) Business analysis by category by region by channel in terms of sell in/off take/distribution/inventory. (2) Monthly PVM (price/volume /mix) analysis to evaluate product volume /NSV/CMA achievement and profitability. (3) Tracking and review key activities’ performance to support better planning and execution. 4.Budget management: (1) Annual category D&A/COGS/A&P budget planning & monthly review with budget & finance team. (2) Formulate resources investment principle and allocate resources appropriately.



立白集团

• China
• Consumer Goods
• 1 - 100 Employee

• National Trade Marketing Manager

  • Jul 2011 - Sep 2014

  Responsible for detergent category of TT channel, the most weighted category in Liby Group:(1) Formulate category annual business strategy and activities plan based on trade marketing strategy and business environment ; (2) Develop and deploy category quarterly consumer and channel promotion plan according to shopper insight/channel strategy;(3) Formulate strategic product development plan with clear guideline/ KPI setting to enable sales team on driving execution excellence. (4) Cooperate with regional managers to develop region/area breakthrough plan based on local market insight and customer needs.(5) Work collaboratively with MKT to develop NPD launch plan and keep tracking to push quick distribution and speed to shelf.(6) Set up metrics for tracking execution of plans & effectiveness of promotions, and provide the feedbacks for future improvement.(7) Establish resources investment principle and allocate resources appropriately.



Innovation marketing service

• Project Supervisor

  • Jul 2009 - Jul 2011