Vicky Hoang
Senior Account Manager at Pencil Group- Claim this Profile
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English -
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Vietnamese -
Topline Score
Bio
Credentials
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Foundations of Project Management
Coursera | GoogleMay, 2022- Nov, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageApr, 2022- Nov, 2024
Experience
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Pencil Group
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Vietnam
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Marketing Services
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1 - 100 Employee
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Senior Account Manager
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Aug 2019 - Present
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Account Manager
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Aug 2018 - Jan 2020
- Receiving and understanding client's briefs.- Heavily involved in defining topline strategy, ideas in both Digital campaign or 360* branding campaigns. - Good understanding about what activities should contribute and be effective for what objective: brand strategy, brand awareness, brand attributes, brand association, share of voice or consumers' WOM. - Manage pre-execution, execution and post execution to make sure everything follows timeline and up to client's expectation.- Work very closely with both brand team and vendors to ensure client's needs are well meet and expectable crises are greatly avoided. - Also in charge of liquidation process to ensure that company's cashflow is well managed. - Heavily involved in client facing, vendor negotiation and KOLs/Celebrity management.- Key clients: Masan, Saigon Coop Mart, Juno Fashion, Eucerin, Nutricare Care100 Milk Powder, CJ Foods (Cầu Tre, Ohya), Mường Thanh Hospitality, GGG Cosmetics, ACCOJE Cosmetic.
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Gushcloud International
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Singapore
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Entertainment Providers
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100 - 200 Employee
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Business Development
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Dec 2016 - Dec 2017
- Execute different Influencers (KOLs) for different campaigns based on different requirements given by clients - Create suitable contents so that audience can feel related to the social posts of their favorite Influencers (KOLs). - Manage KOLs' picture & content angle - Manage KOLs' posting schedule & content - Execute different Influencers (KOLs) for different campaigns based on different requirements given by clients - Create suitable contents so that audience can feel related to the social posts of their favorite Influencers (KOLs). - Manage KOLs' picture & content angle - Manage KOLs' posting schedule & content
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VINATEX INTERNATIONAL JSC
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Vietnam
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Apparel & Fashion
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1 - 100 Employee
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Business Developer
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Jan 2016 - Dec 2016
Currently working in dynamic and fast growing industry – textile & garment. In charge of building business relationship with foreign customers/partners, promoting and marketing company’s project & capabilities. Participating in international events to seek for new business relationships / partners & to engage company’s activities with global trends & other trade agreements. Partly in charge of Customer Relationship Management (CRM) Analyze new emerging markets, potential customers & matching suppliers Contribute in creating/designing company’s profiles & brochures for a proper approach to local & global customers. Create & implement new marketing projects using different communication channels. Collecting and providing proper information for customer during first stage of business deals Following up ongoing deals and report to managing director if needed Work as an English interpreter and Director’s assistant while meeting up with foreign customers/partners Work as an English interpreter and Director’s assistant during international events
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Education
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Northumbria University
Bachelor of Business Administration - BBA, International Business -
Northumbria University
Bachelor of Arts (BA), Business with International Management -
Seattle Central College
Bachelor of Arts (B.A.), Business/Commerce, General