Vicky Hoang

Senior Account Manager at Pencil Group
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Contact Information
us****@****om
(386) 825-5501
Location
VN
Languages
  • English -
  • Vietnamese -

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Bio

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Credentials

  • Foundations of Project Management
    Coursera | Google
    May, 2022
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2022
    - Nov, 2024

Experience

    • Vietnam
    • Marketing Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Aug 2019 - Present

    • Account Manager
      • Aug 2018 - Jan 2020

      - Receiving and understanding client's briefs.- Heavily involved in defining topline strategy, ideas in both Digital campaign or 360* branding campaigns. - Good understanding about what activities should contribute and be effective for what objective: brand strategy, brand awareness, brand attributes, brand association, share of voice or consumers' WOM. - Manage pre-execution, execution and post execution to make sure everything follows timeline and up to client's expectation.- Work very closely with both brand team and vendors to ensure client's needs are well meet and expectable crises are greatly avoided. - Also in charge of liquidation process to ensure that company's cashflow is well managed. - Heavily involved in client facing, vendor negotiation and KOLs/Celebrity management.- Key clients: Masan, Saigon Coop Mart, Juno Fashion, Eucerin, Nutricare Care100 Milk Powder, CJ Foods (Cầu Tre, Ohya), Mường Thanh Hospitality, GGG Cosmetics, ACCOJE Cosmetic.

    • Singapore
    • Entertainment Providers
    • 100 - 200 Employee
    • Business Development
      • Dec 2016 - Dec 2017

      - Execute different Influencers (KOLs) for different campaigns based on different requirements given by clients - Create suitable contents so that audience can feel related to the social posts of their favorite Influencers (KOLs). - Manage KOLs' picture & content angle - Manage KOLs' posting schedule & content - Execute different Influencers (KOLs) for different campaigns based on different requirements given by clients - Create suitable contents so that audience can feel related to the social posts of their favorite Influencers (KOLs). - Manage KOLs' picture & content angle - Manage KOLs' posting schedule & content

    • Vietnam
    • Apparel & Fashion
    • 1 - 100 Employee
    • Business Developer
      • Jan 2016 - Dec 2016

       Currently working in dynamic and fast growing industry – textile & garment.  In charge of building business relationship with foreign customers/partners, promoting and marketing company’s project & capabilities.  Participating in international events to seek for new business relationships / partners & to engage company’s activities with global trends & other trade agreements.  Partly in charge of Customer Relationship Management (CRM)  Analyze new emerging markets, potential customers & matching suppliers  Contribute in creating/designing company’s profiles & brochures for a proper approach to local & global customers.  Create & implement new marketing projects using different communication channels.  Collecting and providing proper information for customer during first stage of business deals  Following up ongoing deals and report to managing director if needed  Work as an English interpreter and Director’s assistant while meeting up with foreign customers/partners  Work as an English interpreter and Director’s assistant during international events

Education

  • Northumbria University
    Bachelor of Business Administration - BBA, International Business
    2014 - 2016
  • Northumbria University
    Bachelor of Arts (BA), Business with International Management
    2014 - 2016
  • Seattle Central College
    Bachelor of Arts (B.A.), Business/Commerce, General
    2011 - 2014

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