Experience

Confetti Snacks - Marvellous Veggie Chips

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present



vickiimastudio.com

• New York City/ Los Angeles

• Marketing Manager/ Content Creator

  • Jan 2018 - Present

  • Experience in developing a social media strategy and managing the social media presence of brands through a creative, strategic and collaborative approach. • Background within food and lifestyle with an agency and influencer experience. • Skilled in social media platforms, systems and tools. • Track record of driving results through creating and managing social media content, audience development and engagement. • Experience in developing a social media strategy and managing the social media presence of brands through a creative, strategic and collaborative approach. • Background within food and lifestyle with an agency and influencer experience. • Skilled in social media platforms, systems and tools. • Track record of driving results through creating and managing social media content, audience development and engagement.



Olive Home

• Singapore
• Retail Furniture and Home Furnishings

• Founder

  • Jul 2018 - Mar 2023



www.vickiima.com

• Singapore / New York City/ Los Angeles

• Brand Manager

  • May 2017 - Mar 2023

  • Experience in writing SEO-centric articles in food, beauty, lifestyle and travel. • Helped brands in rebranding, content strategy, production and social media planning. • Led a small team and produced elevated digital and social campaign assets. • Developed recipes for supermarkets and global brands such as Unilever, Cadbury and Nestle. • Skilled in art directing, photography and videography. • Contributing writer for highly circulated publications including ELLE magazine. • Experience in writing SEO-centric articles in food, beauty, lifestyle and travel. • Helped brands in rebranding, content strategy, production and social media planning. • Led a small team and produced elevated digital and social campaign assets. • Developed recipes for supermarkets and global brands such as Unilever, Cadbury and Nestle. • Skilled in art directing, photography and videography. • Contributing writer for highly circulated publications including ELLE magazine.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Management Consulting

  • Aug 2015 - Jul 2017

  Specialties: Change Management, Enterprise Resource Planning Technical knowledge: SAP Industries: Real Estate, Consumer Products Experience in running large-scale end-to-end organisational Change Management efforts for global SAP transformation projects. Work included conducting Change Impact Assessment, organising Visioning Workshops, developing stakeholder engagement strategies, and executing training and communication activities. Specialties: Change Management, Enterprise Resource Planning Technical knowledge: SAP Industries: Real Estate, Consumer Products Experience in running large-scale end-to-end organisational Change Management efforts for global SAP transformation projects. Work included conducting Change Impact Assessment, organising Visioning Workshops, developing stakeholder engagement strategies, and executing training and communication activities.



Singapore Management University

• Singapore
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Jan 2015 - May 2015

  - Assisted the Professor to ensure smooth completion of research projects. - Conducted data collection and analysis. - Generated potential research ideas. - Invigilated lab experiments. - Assisted the Professor to ensure smooth completion of research projects. - Conducted data collection and analysis. - Generated potential research ideas. - Invigilated lab experiments.



Antoinette Patisserie

• Singapore, Singapore

• Pastry Chef Intern

  • Nov 2014 - Dec 2014

  - Facilitated order production and fulfilment. - Assisted Executive Pastry Chef with French pastries production including macarons, cookie dough, ice cream, tarts, entremets. - Contributed to islandwide distribution and cocktail events. - Facilitated order production and fulfilment. - Assisted Executive Pastry Chef with French pastries production including macarons, cookie dough, ice cream, tarts, entremets. - Contributed to islandwide distribution and cocktail events.



Singapore Management University

• Singapore
• Higher Education
• 700 & Above Employee

• President

  • Jan 2013 - Dec 2013

  • Led a diverse team of 21 members to organize a large-scale food appreciation event, Délicieux. The event was successfully organized with a turnout of about 718 participants. The event also involved 24 external sponsors and partners.• Enhanced the club's social media outreach and membership by a big margin and successfully scored a media feature on local newspaper for key accomplishments.

• Teaching Assistant

  • Aug 2012 - Dec 2012



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Strategy Analyst

  • Apr 2013 - Jul 2013

  • Devised strategies to attain media coverage • Part of a two-member team to attain media coverage for a client's groundbreaking event and its first foray in Asia. Successfully achieved high PR value of more than 25 times the investment value and kept the budget within control. • Conducted primary and secondary research to implement successful strategies. • Prepared pitches for firm's major clients; 5 deals were successfully clinched. • Gained problem-solving skills by being part of a product recall team: handled about 2500 customers'​ dissatisfaction efficiently by managing expectations & offering solutions. Testimonial from Director, Julia Lai: "Vickii has been an invaluable member of the team. She gamely took on all the work she was assigned and did her best. Vickii undertook work way beyond her level and performed very well. She worked hard and was not afraid of challenges. She has proven herself to be an excellent and trusted team member." Show less



Antoinette

• Singapore

• Assistant Pastry Chef

  • Dec 2011 - Jan 2012

  Worked part-time in a production kitchen. Acquired techniques on making a variety of pastries through hands-on experience. Obtained knowledge on how a commercial kitchen should operate, and how to better manage scarce resources to optimize profitability. Worked part-time in a production kitchen. Acquired techniques on making a variety of pastries through hands-on experience. Obtained knowledge on how a commercial kitchen should operate, and how to better manage scarce resources to optimize profitability.



Colliers International Singapore

• Singapore

• Business Development Intern

  • Sep 2010 - Feb 2011