Vicki Hawarden, CMP
Senior Vice President, Events & Industry Relations at Revyrie- Claim this Profile
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Bio
Greg Lohrentz
I worked as a peer with Vicki for the last 5 yrs prior to her joining IAVM as their CEO. Her ability to lead teams & implement around her extensive strategic planning approach with Education, Events and Marketing is amazing. In that period at MPI we rapidly learned to build on our vastly different approaches to achieve phenomenal results. Vicki was a great colleague at MPI but continues as a strong sounding board for myself and is a great friend!
Sharnette Jackson
Vicki is the most energetic motivator I've ever worked with. She exudes a positive spirit when encouraging her peers, direct reports and colleagues. She recognizes their strengths and capitalizes on their unique talents. She is one of the strongtest leader in the profession and has earned the respect of all those she interacts with. It has been a pleasure working and learning from her. Vicki, was very instumental in my growth with MPI which involved coaching, mentoring, teaching, selling, managing and communicating.
Greg Lohrentz
I worked as a peer with Vicki for the last 5 yrs prior to her joining IAVM as their CEO. Her ability to lead teams & implement around her extensive strategic planning approach with Education, Events and Marketing is amazing. In that period at MPI we rapidly learned to build on our vastly different approaches to achieve phenomenal results. Vicki was a great colleague at MPI but continues as a strong sounding board for myself and is a great friend!
Sharnette Jackson
Vicki is the most energetic motivator I've ever worked with. She exudes a positive spirit when encouraging her peers, direct reports and colleagues. She recognizes their strengths and capitalizes on their unique talents. She is one of the strongtest leader in the profession and has earned the respect of all those she interacts with. It has been a pleasure working and learning from her. Vicki, was very instumental in my growth with MPI which involved coaching, mentoring, teaching, selling, managing and communicating.
Greg Lohrentz
I worked as a peer with Vicki for the last 5 yrs prior to her joining IAVM as their CEO. Her ability to lead teams & implement around her extensive strategic planning approach with Education, Events and Marketing is amazing. In that period at MPI we rapidly learned to build on our vastly different approaches to achieve phenomenal results. Vicki was a great colleague at MPI but continues as a strong sounding board for myself and is a great friend!
Sharnette Jackson
Vicki is the most energetic motivator I've ever worked with. She exudes a positive spirit when encouraging her peers, direct reports and colleagues. She recognizes their strengths and capitalizes on their unique talents. She is one of the strongtest leader in the profession and has earned the respect of all those she interacts with. It has been a pleasure working and learning from her. Vicki, was very instumental in my growth with MPI which involved coaching, mentoring, teaching, selling, managing and communicating.
Greg Lohrentz
I worked as a peer with Vicki for the last 5 yrs prior to her joining IAVM as their CEO. Her ability to lead teams & implement around her extensive strategic planning approach with Education, Events and Marketing is amazing. In that period at MPI we rapidly learned to build on our vastly different approaches to achieve phenomenal results. Vicki was a great colleague at MPI but continues as a strong sounding board for myself and is a great friend!
Sharnette Jackson
Vicki is the most energetic motivator I've ever worked with. She exudes a positive spirit when encouraging her peers, direct reports and colleagues. She recognizes their strengths and capitalizes on their unique talents. She is one of the strongtest leader in the profession and has earned the respect of all those she interacts with. It has been a pleasure working and learning from her. Vicki, was very instumental in my growth with MPI which involved coaching, mentoring, teaching, selling, managing and communicating.
Credentials
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Governance Systems Professional (GSP)
International Policy Governance AssociationJul, 2017- Nov, 2024 -
Certified Meeting Professional
Event Industry Council
Experience
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Revyrie
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Vice President, Events & Industry Relations
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2021 - Present
We work shoulder to shoulder with founders - as coaches and players - to help keep businesses on track, round out teams, and ensure results. We’re committed partners, with incentives aligned to conserve near-term cash and achieve long-term success. We work shoulder to shoulder with founders - as coaches and players - to help keep businesses on track, round out teams, and ensure results. We’re committed partners, with incentives aligned to conserve near-term cash and achieve long-term success.
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Entertainment Software Association
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United States
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Computer Games
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1 - 100 Employee
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Vice President, Exposition Management (E3)
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2019 - 2021
Vice President overseeing E3, the world’s premier event for computer and video games and related products, with over 60,000 attendees. Produced global broadcast in 12 languages resulting in 31K articles, 170M views and 160B impressions. Vice President overseeing E3, the world’s premier event for computer and video games and related products, with over 60,000 attendees. Produced global broadcast in 12 languages resulting in 31K articles, 170M views and 160B impressions.
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Govern for Impact
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Volunteer Chair of the Annual Conference Committee
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2017 - 2019
I served as the volunteer chair of the annual conference committee for Govern for Impact and served on the committee that created the Governance certification. I served as the volunteer chair of the annual conference committee for Govern for Impact and served on the committee that created the Governance certification.
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Association Resource Consultants, LLC
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Alexandria, VA
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Chief Operating Officer
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2016 - 2019
Co-founded a consulting firm focused on delivering results to association partners to include event management, governance development; interim CEO staffing; and trade show and sponsorship management. Client list includes global travel and health industry associations. Co-founded a consulting firm focused on delivering results to association partners to include event management, governance development; interim CEO staffing; and trade show and sponsorship management. Client list includes global travel and health industry associations.
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International Association of Venue Managers
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United States
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Non-profit Organizations
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1 - 100 Employee
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President and CEO
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2011 - 2016
President and CEO for a $5 million association with 5,200 members and a staff of 20. Major accomplishments include: • Grew the organization from an annual $250k operating deficit to $100k annual contribution to reserves, and the IAVM Foundation from an annual 230k operating deficit to break even status, with a solid plan for future growth and sustainability based on a renewed mission and message. • Partnered with volunteer leaders to transform the organization from a management board to a Coherent Governance board (c). • Developed a strong staff team with low turnover that consistently achieved 90% member satisfaction scores. • Grew membership 100% (20% a year) to over 5,200, with membership retention rates of 93%. • Created new value- and revenue-producing programs: group membership, global partnerships, hosted buyer, Certified Venue Professional credential, venue management standard, textbook, and safety and security in-house training programs. • Redesigned all communication channels, building a stronger brand (website, magazine, newsletter, blog, webcasts). • Developed major branding and conference strategies to reinvigorate the organization's value to members. • Achieved consistently positive results of 80-90% on overall membership and conference satisfaction scores. Show less
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Events Industry Council
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United States
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Events Services
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1 - 100 Employee
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Board Member
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2011 - 2016
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Meeting Professionals International
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United States
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Non-profit Organizations
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700 & Above Employee
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VP, Knowledge and Events
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Dec 2007 - Nov 2011
During the course of my tenure at MPI, I managed the organization's knowledge and events teams, including knowledge/education, Corporate Social Responsibility, publications/magazine, global training and event management. During the course of my tenure at MPI, I managed the organization's knowledge and events teams, including knowledge/education, Corporate Social Responsibility, publications/magazine, global training and event management.
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National Recreation and Park Association
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director, Meetings and Education
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2005 - 2007
Oversaw the meetings, education and exhibition teams for a 10,000 person annual meeting and numerous other specialty conferences and events. Oversaw the meetings, education and exhibition teams for a 10,000 person annual meeting and numerous other specialty conferences and events.
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American Association of Blood Banks
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Bethesda, MD
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Director, Meetings and Conventions
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2000 - 2005
Oversaw all aspects of a 6,000 attendee medical annual meeting and trade show and numerous other specialty conferences. Oversaw all aspects of a 6,000 attendee medical annual meeting and trade show and numerous other specialty conferences.
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VP, Events
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1995 - 2000
Responsible for the annual convention and exhibition for the exhibition and events industry. Responsible for the annual convention and exhibition for the exhibition and events industry.
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National Athletic Trainers' Association
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United States
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Non-profit Organizations
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100 - 200 Employee
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Exhibits Manager
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1993 - 1995
Responsible for all sales and operations for an annual trade show. Responsible for all sales and operations for an annual trade show.
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Oklahoma State School Boards Association
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Director of Communications
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1990 - 1993
Responsible for writing and development for all association communications and publications, and for sales and operations for an annual trade show. Responsible for writing and development for all association communications and publications, and for sales and operations for an annual trade show.
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Mustang News
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Mustang, OK
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Managing Editor
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1988 - 1990
Responsible for all writing and production for a weekly community newspaper with a staff of 4. Responsible for all writing and production for a weekly community newspaper with a staff of 4.
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Education
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University of Oklahoma
BA, Journalism