Experience

Summit Hills Retirement Community

• Lifestyle Advisor

  • May 2019 - Present

  Summit Hills offers the best opportunity for people who want to maintain or enhance their independence and enjoyment of life.At Summit Hills, our mission is simple: To be caring professionals dedicated to quality services by providing our Members a better life, for a longer period of time than they could manage living in their current house. And we strive to achieve this with Honor, Dignity, Trust and Integrity Summit Hills offers the best opportunity for people who want to maintain or enhance their independence and enjoyment of life.At Summit Hills, our mission is simple: To be caring professionals dedicated to quality services by providing our Members a better life, for a longer period of time than they could manage living in their current house. And we strive to achieve this with Honor, Dignity, Trust and Integrity



Buzz & Grow

• Singapore
• Advertising Services

• President

  • Apr 2017 - May 2019

  Buzz & Grow helps companies discover the best ways to get new customers. We develop content marketing programs that nurture & grow those relationships into lifetime customers. Our focus is on cost-effective, results-driven marketing strategies customized specifically for any type of business & developed with the ideal customer in mind. Buzz & Grow helps companies discover the best ways to get new customers. We develop content marketing programs that nurture & grow those relationships into lifetime customers. Our focus is on cost-effective, results-driven marketing strategies customized specifically for any type of business & developed with the ideal customer in mind.



Mail Solutions LLC

• Advertising Services
• 1 - 100 Employee

• VP Sales & Marketing

  • Oct 2015 - Apr 2017

  Responsible for leading the company's business development efforts, retaining existing client base through customer service and incremental sales growth, developing and implementing strategic marketing plan and providing creative oversight of company website, social media and lead generation programs. Responsible for leading the company's business development efforts, retaining existing client base through customer service and incremental sales growth, developing and implementing strategic marketing plan and providing creative oversight of company website, social media and lead generation programs.



Limestone College

• United States
• Hospitals and Health Care

• Upstate Area Coordinator, Extended Campus Greenville & Gaffney

  • Jun 2014 - Aug 2015

  Launched the Greenville campus achieving a 100% increase in enrollment from Term 6 to Term 1Drove enrollment increase of 24% in first year over previous school year. Led recruiting efforts of adult students, shepherded them through the application process and functioned as their adviser from enrollment through graduation. Maintained an 85% retention rate term to term. Developed alliances with referring community/technical colleges and maintained positive relationships with those leaders and advisers. Provided staff leadership and worked actively with the Registrar’s Office, Financial Aid Office and the Business Office.



SE Healthcare Quality Consulting

• United States
• Medical Practices

• Senior Director of Marketing and Business Development

  • Apr 2011 - Jun 2014

  Planned, developed and implemented all facets of an integrated sales/marketing communications plan. Lead generation activities resulted in a 20% increase in qualified leads and subsequent $80K in engagements. Provided leadership and strategic direction in digital (website, email marketing, SEO, web analytics). Managed and produced SE's tradeshow program. Planned, developed and implemented all facets of an integrated sales/marketing communications plan. Lead generation activities resulted in a 20% increase in qualified leads and subsequent $80K in engagements. Provided leadership and strategic direction in digital (website, email marketing, SEO, web analytics). Managed and produced SE's tradeshow program.



Vickie Fowler, LLC

• President

  • Apr 2010 - Jun 2012

  Conducted analysis and developed targeted marketing plans for specific products, services, or lines. Directed and implemented the plan by mentoring and guiding my client's team members. Conducted market research as necessary and recommended communications plan. Oversaw production of marketing collaterals, website and video. Developed content for all media. Created and conducted sales training. Conducted analysis and developed targeted marketing plans for specific products, services, or lines. Directed and implemented the plan by mentoring and guiding my client's team members. Conducted market research as necessary and recommended communications plan. Oversaw production of marketing collaterals, website and video. Developed content for all media. Created and conducted sales training.



InnoVenture

• United States
• Technology, Information and Internet

• Marketing Manager

  • Apr 2010 - Apr 2011

  Supported growth of company which combined industry, academia, small and medium sized enterprises, entrepreneurs, service providers, and investors into innovative communities. Supported growth of company which combined industry, academia, small and medium sized enterprises, entrepreneurs, service providers, and investors into innovative communities.



Greater Greenville Chamber of Commerce

• United States
• Research

• Manager, Member Relations

  • Sep 2009 - Apr 2010

  Developed consultative relationships with chamber members enhancing value of their membershipBoosted membership retention by 15% by working collaboratively with membersCultivated new member sales, obtained corporate sponsorships for chamber networking eventsManaged networking and new member events, ambassador program and new member orientation Developed consultative relationships with chamber members enhancing value of their membershipBoosted membership retention by 15% by working collaboratively with membersCultivated new member sales, obtained corporate sponsorships for chamber networking eventsManaged networking and new member events, ambassador program and new member orientation



The Woodlands at Furman CCRC

• Director of Sales & Marketing

  • Feb 2006 - Apr 2009

  As director of a $77M start-up Continuing Care Retirement Community, I led the project to successfully meet the pre-construction financing goal within 10 months (70% apartments reserved with 10% deposit representing 94 depositors) Raised $3.7M through personal sales representing 95% of all deposits collectedRetained 60% of depositors throughout construction phase by effectively maintaining resident relationships and developing events to engage the future residentsContributed to The Woodlands brand development and provided strategic oversight of the $1M pre-opening marketing budget Developed and oversaw all community engagement activities for the Woodlands; Lunch & Learns, Networking, Public Speaking, Community Sponsorships, etc.



Champion Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Sales & Marketing

  • Jun 2004 - Feb 2006

  Developed, managed and executed sales programs to drive awareness and sales of company productsAdvised development of new package designs and product line extensionsProvided guidance and marketing support to Independent Marketing RepresentativesManaged all corporate meetings and sales events Developed, managed and executed sales programs to drive awareness and sales of company productsAdvised development of new package designs and product line extensionsProvided guidance and marketing support to Independent Marketing RepresentativesManaged all corporate meetings and sales events



Henderson Advertising

• United States
• Photography

• Account Supervisor

  • Mar 2002 - Dec 2002

  Lead project manager for the agency's Healthcare clients Organized workload and workflow to efficiently manage agency resources to deliver on time and within budgetConsulted with media, research and creative in the development of the agency’s recommendation Effectively presented recommendations and creative to clients Lead project manager for the agency's Healthcare clients Organized workload and workflow to efficiently manage agency resources to deliver on time and within budgetConsulted with media, research and creative in the development of the agency’s recommendation Effectively presented recommendations and creative to clients



Span-America Medical Systems

• Product/Marketing Manager

  • Mar 2000 - Mar 2002

  Produced marketing collaterals for 30-person national sales team Managed tradeshow program Established sales incentives for distributors and internal sales team Managed product development of the skin-care lineOversight of the functional design/ analysis of product packaging Produced marketing collaterals for 30-person national sales team Managed tradeshow program Established sales incentives for distributors and internal sales team Managed product development of the skin-care lineOversight of the functional design/ analysis of product packaging



Greenville Mall (Urban Retail Properties)

• Marketing Manager

  • Feb 1997 - Feb 2000

  Conceptualized, created and produced special events and mall programs to increase mall exposure Created publicity plan and directed grand opening festivities for 20-screen multiplex theater Developed and managed the media/PR/advertising planProvided support documents for the leasing team and assisted in presentations when neededProduced radio and TV spots, directed photo shoots, provided creative direction on printDirected the seasonal décor set up and take down Conceptualized, created and produced special events and mall programs to increase mall exposure Created publicity plan and directed grand opening festivities for 20-screen multiplex theater Developed and managed the media/PR/advertising planProvided support documents for the leasing team and assisted in presentations when neededProduced radio and TV spots, directed photo shoots, provided creative direction on printDirected the seasonal décor set up and take down



Shafer & Huguley

• Account Executive

  • Oct 1995 - Feb 1997

  Managed agency clientsPerformed job costing, cost effective vendor sourcing, proofreading, editing, media purchasing/placement Supervised Photo/TV shoots, radio production/editing Managed agency clientsPerformed job costing, cost effective vendor sourcing, proofreading, editing, media purchasing/placement Supervised Photo/TV shoots, radio production/editing