Experience

CMC

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Nov 2015 - 8 years 2 months

  Goleta, CA For over 40 years, CMC (formerly CMC Rescue) has been providing the world's most trusted life safety equipment and education to the rescue and work-at-height communities worldwide.



Trident Case

• United States
• Wireless Services
• 1 - 100 Employee

• Vice President of Marketing

  • May 2014 - Nov 2015

  Ontario, CA *Developed a new company tagline for Trident Case: "Live With Impact" successfully launching at the International Consumer Electronics Show (CES) in Las Vegas.  *Analyzed Trident Case market position, competitive threats and market trends and responded accordingly by realigning marketing team and activities to yield effective return on investment.  *Led the creation, management and implementation of the new go-to-market plans for Trident Case business leading to the redesign of the… Show more *Developed a new company tagline for Trident Case: "Live With Impact" successfully launching at the International Consumer Electronics Show (CES) in Las Vegas.  *Analyzed Trident Case market position, competitive threats and market trends and responded accordingly by realigning marketing team and activities to yield effective return on investment.  *Led the creation, management and implementation of the new go-to-market plans for Trident Case business leading to the redesign of the website, sales materials and email communications. *Created a successful campaign to raise the founder's profile, resulting in the 2015 Consumer Technology Association's (former Consumer Electronics Association) Innovation Entrepreneur award. Show less



Patagonia

• United States
• Retail
• 700 & Above Employee

• Head of Retail Marketing

  • Jun 2000 - May 2014

  California *Oversaw the marketing, public relations, social media, direct mail, email, and paid advertising efforts for Patagonia's Retail Division. *Responsible for brand development in new retail markets and creating customer demand in existing markets. *Managed store managers in the development of community relationships and establish stores as leaders in their community. *Created in-store event strategy and oversee retail events program. *Developed Social Media program for Retail… Show more *Oversaw the marketing, public relations, social media, direct mail, email, and paid advertising efforts for Patagonia's Retail Division. *Responsible for brand development in new retail markets and creating customer demand in existing markets. *Managed store managers in the development of community relationships and establish stores as leaders in their community. *Created in-store event strategy and oversee retail events program. *Developed Social Media program for Retail Division and trained new users. *Organized Retail Division's Public Relations strategy. Served as spokesperson for the Retail Division. Trained store managers for all media interactions. *Created and executed regional marketing campaigns, store opening marketing/press campaigns, and product launches for stores.

• Corporate Media Planner & Buyer

  • Jan 1994 - Jan 2004

  Patagonia, Inc. *Created paid media strategy for Patagonia. *Managed a multi-million dollar advertising budget. *Strategized and negotiated media contracts for national and regional advertising campaigns for Patagonia brand/corporate and sales channels.

• marketing

  • 1990 - 2000



Patagonia, Inc.

• Marketing and Retail Sales Coordinator

  • 1990 - 1994

  *Assisted in all aspects of US retail, mail order, and wholesale operations. Included training, budgeting, operations, marketing, and merchandising. *Managed and coordinated Patagonia’s presence at conferences and trade shows. Ensured strong brand presence and corporate communication in these venues. *Helped launch Patagonia's ecommerce site.



Muscular Dystrophy Association

• Non-profit Organizations
• 700 & Above Employee

• Fundraiser, Tri-County Office

  • Feb 1989 - Jun 1990

  Santa Barbara, California Area *Planned, implemented, and supervised fundraising and marketing programs for the new Tri-County chapter, which resulted in over $210,000 raised for MDA. *Recruited and managed volunteers for the implementation of events. *Educated public about MDA and neuromuscular diseases via public relations and marketing efforts. *Solicited companies and influential community members for sponsorships.