Portfolio Marketing Director

• Jun 2022 - Present

Providing portfolio Marketing Director support for growing and ambitious businessesEvery company deserves access to first class marketing. The Marketing Centre provides Marketing Director services to companies on a part time basis - for those companies who recognise they need the skill set of a Marketing Director but don't want, don't need or can't afford one full time Providing portfolio Marketing Director support for growing and ambitious businessesEvery company deserves access to first class marketing. The Marketing Centre provides Marketing Director services to companies on a part time basis - for those companies who recognise they need the skill set of a Marketing Director but don't want, don't need or can't afford one full time

Advisory Board Member/Part Time CMO

• Nov 2021 - Present

Joyall Ltd is a first-of-its-kind Loyalty Experience Platform provider that offers brand-immersive casual games and content with real-world rewards. Based in the UK, Joyall operates at a unique juncture of game publishing, brand engagement and customer loyalty. By creating branded casual games, Joyall provides a cost-effective media platform capable of hooking customers in for hours a week, to casually consume branded content that drives deep customer engagement, and rewards positive loyal behaviours.For more Information please visit www.joyall.co.uk For Investment opportunities please contact invest@joyall.co.uk For Sales and Partnerships please contact sales@joyall.co.uk

Marketing Director/Board Member

• Jul 2019 - Jun 2022

Lead transformation of marketing and customer service functions - including Salesforce integration to operating systems. Develop customer insights to create relevant brand positioning and engaging customer journey enabling growth and customer retention. Instigate robust measurement and evaluation of marketing activities and improved reporting. . Lead transformation of marketing and customer service functions - including Salesforce integration to operating systems. Develop customer insights to create relevant brand positioning and engaging customer journey enabling growth and customer retention. Instigate robust measurement and evaluation of marketing activities and improved reporting. .

Global Marketing, Communications and Licensing Director

• Sep 2016 - Nov 2018

Heading global marketing and communications for the company. I set high standards and structured operations, making the brand recognisable on a local and global level - collaborating with local marketing teams, effectively building and delivering strategies and tools to be rolled globally. I continuously provided key insights through market and consumer segmentation, whilst defining marketing 360 concepts.Focussing on key markets - US, UK, Japan, China, and Australia - requires structure, which I provided by setting media mix guidelines, digital/social media strategies, and VM, Windows, and instore communications strategies. These complemented the PR strategies and guidelines I’ve set, which effectively created buzz and brand awareness. Partnering with the sales team to achieve company and individual objectives, whilst influencing key decision making as a member of the senior leadership team.Key Contributions: Increased performance by developing a synchronised, 14 member global marketing team, replacing a de-centralised model.  Grew brand awareness and the net promoter score (NPS) on a global scale via formulation of 360 marketing communications, actively engaging consumers by delivering consistent messaging across multiple channels.  Sync brand and marketing activities with business strategy by integrating and monitoring the scorecard and harmonise delivery of campaigns (globally) via development of 360 Marcom toolkit/tools.  Optimise resources through budget allocation and drive performance by establishing and following up on key performance indicators (KPIs).  Fulfil consumer needs by developing and launching experiential marketing and retail concepts, including commercialisation.  Distinguish the brand from the competition by shaping, nurturing, and spearheading the marketing function within E/CL and the global marketing community.

Head of Business Development & Licensing

• Jul 2016 - May 2017

Head of Retail

• Dec 2013 - Aug 2016

Producing results for the business, I improved key deliverables across all concessions and the outlet store business. I achieved this by controlling a sales budget of AUD85m, alongside driving sales across multiple locations. I also worked in a collaborative effort with cross-functional teams to deliver sales targets. At the same time, I liaised with major retailers on concessions, ensuring uniformity of all locations.A fierce mediator, I negotiated new free standing and concession locations, whilst sourcing and purchasing products for 16 outlet stores through third-party suppliers. I ensured we never missed out on opportune sales opportunities by creating and launching a promotional calendar across our retail stores. I then focussed on the staff, further developing and increasing their capabilities. Key Contributions: Met and exceeded 100% of retail sales budgets and 10 to 15% growth vs LY for 110 retail concessions and standalone stores in a challenging environment.  Motivated teams by establishing aggressive, yet attainable KPIs and sales targets for 400 retail staff, whilst overseeing 10 direct reports.

National Marketing Manager

• Mar 2011 - Mar 2013

Managing all marketing functions, I systematically aligned the marketing strategy with the company’s strategic objectives. This also entailed supervising seven direct reports, five senior product managers, a PR manager, and a VM manager alongside 13 staff members. I modernised departmental operations by creating and delivering product and marketing strategies for five key brands, whilst overseeing productivity of all marketing plans and projects. Working in tandem with sales and operations departments, we formulated an annual promotional plan which underpinned the marketing, advertising, and promotional activities I produced. I cultivated and maintained amicable relationships with our core customers (David Jones, Myer, and central independents), managed key agency partners, and reported to local/international stakeholders. Throughout this time, I heightened the visibility of the marketing department by mentoring and upskilling my staff, whilst providing them room for career growth. Additionally, I fortified collaborative relationships with multiple departments. Key Contributions: Boosted profits by launching an eCommerce channel on budget and schedule encompassing four main brands with 6500 SKUs, subsequently achieving +20% over budget on sales within first 12 months. Achieved growth from 0 to $200k in four months. Created new sales opportunities by designing, building, and rolling out an online retail site.  Actualised a minimum 10% growth year-on-year (YOY) through strategy and programme development.  Managed a marketing and promotion (A/P) budget of c. AUD2m. Revitalised the customer relationship management (CRM) programme, accomplishing 120% growth within consumer database and segmentation.  Regulated the full product lifecycle from forecasting, strategic planning, tactical activities, and stock management to exit strategy.

Director

• Sep 2007 - May 2011

Taking the initiative to launch my own start-up using an initial $200k in capital, I sold my business to an international company with annual sales of $1.2m. My business centred on importing internationally sourced fine bed linen (Egypt, Italy) to the Australian and New Zealand market utilising trade and online sales channels. As the company took off, I built a recognisable brand by partnering with agencies to develop a brand identity, including packaging, advertising, and website visuals. I then went on to create business and marketing strategies to drive growth and develop an operating system. I also strategically sourced manufacturers and sold products in alignment with company ethos. Key Contributions: Targeted a wider market, seizing new sales opportunities by rolling out an eCommerce business, ultimately achieving 100% growth YOY.  Obtained continuous third-party investment for growth and grew the database from 0 to 15k registered customers.

Managing Director

• Dec 2007 - Mar 2011

Additional Experience

• Feb 1994 - Nov 2007

 Pernod Ricard Australia  11/2006 to 11/200  Marketing Manager  William Grant's  8/2005 to 1/2006  Global Marketing Manager  Diageo  9/2002 to 7/2005  Regional Marketing Manager – Sub Saharan Africa  9/2002 to 7/2005  Seagram Distillers  8/1996 to 3/1998  International Brand Manager  8/1996 to 3/1998 and  Seagram Distillers  9/1994 to 1/1996  Assistant Brand Manager  9/1994 to 1/1996  Rover Cars  Diplomatic & Export Sales  Pernod Ricard Australia  11/2006 to 11/200  Marketing Manager  William Grant's  8/2005 to 1/2006  Global Marketing Manager  Diageo  9/2002 to 7/2005  Regional Marketing Manager – Sub Saharan Africa  9/2002 to 7/2005  Seagram Distillers  8/1996 to 3/1998  International Brand Manager  8/1996 to 3/1998 and  Seagram Distillers  9/1994 to 1/1996  Assistant Brand Manager  9/1994 to 1/1996  Rover Cars  Diplomatic & Export Sales