Experience

Compañía Canariense de Tabacos

• Spain
• Tobacco Manufacturing
• 1 - 100 Employee

• • Apr 2021 - Present

  - Set & Accomplish objectives and KPIs of the region- Define and implement the region sales strategy.- Manage Sales and Turnover Evolution- Improve sales visits efficiency by frequency and agreements- New launches distribution & Volume- Lead and Develop sales team skills and performance

• • 2018 - Apr 2021

  - Management distribution, assortment and visibility- Launch of new products- Sales Evolution- Management of the promotional plan and POS activations

• • Feb 2016 - Apr 2021

  Brand management of the Al Capone Brand according with the Business Plan.- Brand planning: Development of the Brand Plan and Brand Reviews- Coordination with the International Marketing team- Brand Performance: Monitoring of the KPIs- Trade Marketing: Design, execution and analysis of actions/POS material- Develop and Management of the promotional activities in the channel- Development of promotional packs and visibility materials- Brand P&L control- Agency: Management of BTL, PR and Events agencies Show less



Paulaner Brauerei Gruppe GmbH & Co. KGaA

• Germany
• Food and Beverage Services
• 200 - 300 Employee

• Area Sales Manager

  • Feb 2012 - Jan 2016

  Area management of the portfolio according with the Business Plan. - Development and implementation of the strategic plans - Set, monitor and achieve sales and overhead budgets for the region - Open markets and identify new opportunities in the different channels - Gain distribution for the entire brand portfolio and deliver turnover growth - Project management each individual country launch and expansion - Identify, develop and drive 'best practice' strategies across all regions Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• • Nov 2010 - Jan 2012

  Non alcoholic PortfolioBrand management of the brands according with the Business Plan.- Brand P&L Control- Brand planning: Develop Brand plan and Brand Reviews- Define ATL Strategy (TV, Print, Digital and POS Campaigns)- Define Sponsoring Campaign Strategy- Management of the Media Plan- Agency Management and Supervising ATL, BTL, PR and Events- Brand Performance: Monitoring KPIs of the brand.

• • Oct 2008 - Oct 2010

  Brands: Paulaner, Foster's and Birra MorettiBrand management of the brands according with the Business Plan.- Budget control- Coordination with the export department of each brand- Brand planning: Development of the Brand Plan and Brand Reviews- Brand Performance: Monitoring of the KPIs- Trade Marketing: Design, execution and analysis of actions/POS material- Off trade: Development of promotional packs and visibility materials- Agency: Management of BTL, PR and Events agencies Show less



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Product Manager

  • Nov 2007 - Oct 2008

  Personal Care Product Manager Iberia Development and execution of the Marketing Plan - Budget Control - Consumer and market analysis. - Design, planning and analysis of the promotions - Launch of new products - Financial analysis of promotional packs and new launches Personal Care Product Manager Iberia Development and execution of the Marketing Plan - Budget Control - Consumer and market analysis. - Design, planning and analysis of the promotions - Launch of new products - Financial analysis of promotional packs and new launches



Grupo VARMA

• Spain
• Food and Beverage Services
• 200 - 300 Employee

• Brand Manager

  • Nov 2005 - Nov 2007

  Brands: Cutty Sark and The Glenrothes Development and execution of the Marketing Plan - Budget Control - Advertising/Media planning/Public Relations - Nielsen analysis - Design, planning and analysis of the promotions Brands: Cutty Sark and The Glenrothes Development and execution of the Marketing Plan - Budget Control - Advertising/Media planning/Public Relations - Nielsen analysis - Design, planning and analysis of the promotions